This document discusses the evolution of media and communication from prehistoric times to the present. It defines key terms like media, information, digital literacy, and media and information literacy. It also discusses different eras like the prehistoric age, industrial age, and electronic age. Finally, it covers different models of communication and examples of traditional and new media like clay tablets, newspapers, and social media.
This document discusses the evolution of media and communication from prehistoric times to the present. It defines key terms like media, information, digital literacy, and media and information literacy. It also discusses different eras like the prehistoric age, industrial age, and electronic age. Finally, it covers different models of communication and examples of traditional and new media like clay tablets, newspapers, and social media.
This document discusses the evolution of media and communication from prehistoric times to the present. It defines key terms like media, information, digital literacy, and media and information literacy. It also discusses different eras like the prehistoric age, industrial age, and electronic age. Finally, it covers different models of communication and examples of traditional and new media like clay tablets, newspapers, and social media.
MEDIA is a tool or platform used to convey information or means of communication?
LITERACY It describes the capacity to read and write associated with the knowledge to determine, comprehend, explain, generate, communicate, and calculate using printed materials MEDIA It is the communication outlets or tools used to store and deliver information or data INFORMATION It is a broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols. INFORMATION LITERACY The ability to recognize when information is needed, and locate, evaluate and communicate information in its various formats. DIGITAL LITERACY The attitude and ability to properly and effectively use digital technology in daily use as needed. MEDIA AND INFORMATION LITERACY It is a combination of information literacy and media literacy. PREHISTORIC AGE In this era, people discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. INDUSTRIAL AGE If you were born in this period where people used the power of steam, developed machine tools, established iron production, and the manufacturing of various products including books through the printing press: ELECTRONIC AGE One of the Learning Delivery Modalities now a days is the Radio- Based Instruction. When do you think people first used the transistor radio, electronic circuits, and the early computers improved? The evolution of media and inventions- pre historic, industrial, electronic and new or information age COMMUNNICATION is the act or process of using words, signs, or behaviors to exchange information or to express your ideas, thoughts, feelings, etc. to someone. (results to understanding) MEDIA - is a plural for medium, or ways to communicate information - Communication tools - Defined as source of credible and current information created through editorial process Process of communication Transmission Model – Lasswells, Shannon Weaver’s, Westley and MacLeans Reception Model – Osgood Schramm, Berlo’s SMCR Model of Communication Traditional media New media Social media examples What is the media tool used in Mesopotamia in 2400 BC? CLAY TABLETS What is the media tool used in “The London Gazette” in 1640? NEWSPAPER the handy tools during the industrial age? COMMUNICATION The exchange of information and the expression of feeling that can result in understanding. NOISE What do you call the interference that affects the message being sent? DIGITAL LITERACY The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information. Technology Literacy Media Literacy Media and Information Literacy It is a composite concept. It includes information and communication literacy and media literacy. It is a set of competencies that empower citizens to assess, retrieve, understand, etc. Information literacy the meaning of media literacy? The ability to read analyze, evaluate, and produce communication in a variety of media forms. the meaning of information literacy? The ability to recognize when information is needed, and locate, evaluate and communicate information in its various formats. Irresponsible use of media Responsible use of media NON VERBAL COMMUNICATION It transmits messages or signals through a different platform such as eye contact and hand gestures MEDIA AND INFORMATION LITERACY It refers to the essential competencies that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills. ELECTRONIC AGE The periods in human history started when electronic devices like computers were used? INDUSTRIAL AGE The period is defined as the substitution of handy tools with electrical machines MEDIA LITERACY It is the ability to access, analyze, evaluate and create media in a variety of forms. INFORMATION LITERACY When information is needed and to locate, evaluate, effectively use and communicate information in its various formats, which of the following have this ability to recognize? The online dashboard allows an individual or agency or organization to share the live video streaming episodes?