MIL

LESSON 1 INTRODUCTION OF MEDIA AND INFORMATION LETERACY

Media – the physical object used to communicate
Medium – is plural form of media, a vehicle for a message
Mass media – the means of communication that reach large numbers of people in a short time.

Mass Communication – is the process of imparting and changing information through mass media to
large segments of the population.
Literacy – the ability to identify, understand interpret, create communicate and compute, using printed
and written materials.
Media Literacy – the ability to access, analyze, evaluate, and create media in a variety of forms.
Information – broad term that covers processed data, knowledge derived from study, experience,
instruction, signals, or symbols.
Information Literacy – the ability to recognize when information is needed and to located, evaluate, and
effectively communicate.
Technology Literacy – the ability of an individual, either working independently or with others, to
responsibly, appropriately, and effective use technological tools.
Media and Information Literacy – the essential skills and competences that allow individual to engage
with media and other information provides effectively.

LESSON 2 EVOLUTION OF MEDIA

PRE-INDUSTRIAL AGE – people discovered fire, developed paper from plants, and forged weapons and
tools with stone, bronze, copper, and iron.
 Cave painting
 Papyrus in Egypt
 Clay tablets in Mesopotamia
INDUSTRIAL AGE – people used the power of steam, developed machine tools.
 Printing press for mass production
 Newspaper the London gazette
 Typewriter/Telephone
ELECTRONIC AGE – the invention of the transistor ushered in the electronic age.
 Transistor
 Television
 Large electronic computer
INFORMATION AGE – the internet paved the way for faster communication and the creation of the
social network
 Web Browser
 Social Networks
 Search Engines
 Blogs
CHANNEL – provides opportunities for people to communicate, share ideas, speculate, tell stories, and
give information.
WATCHDOG – exposes corrupt practices of the government and the private sector.
RESOURSE – acts as a gateway of information for the society’s consumption.
ADVOCATE – through its diverse sources or formats, it bridges the gap.

LESSON 3

New or Digital Media – content organized and distributed on digital platforms.

Media Convergence – the co-existence of traditional and new media. Print media, broadcast media
(radio and television), the internet, mobile phones, as well as others.
STAGE/ELEMENT OF INFORMATION LETERACY
1. Identifying/recognizing information needs
2. Determining sources of information
3. Citing or searching for information.
4. Analyzing and evaluating the quality of information
5. Organizing, storing, or archiving information
6. Using information in an ethical, efficient, and effective way
7. Creating and communicating new knowledge
Plagiarism – using other people’s words and ideas without clearly acknowledging the source of the
information
Common knowledge – facts can be found in numerous places.
Interpretation – documenting facts that are not generally known, or ideas that interpret facts
Quotation – its putting quotation marks and citing the original reference when you will use someone
word directly.
Paraphrase – using someone ideas but rephrasing the in your own words.

LESSON 4 MEDIA AND INFORMATION SOURSE

The information acquired depends on the media and information sources.

Sources are not the same or equally created
According to Meyer (2005) on the nature and effective use of information in rural development.