THE IMPACT OF NEW NORMAL

TO THE SMALL SCALE GADGET

STORE OWNERS IN TAGAYTAY
 MOVE 1

Background MOVE 2

The THEORETICAL
Gapof or
the
FRAMEWORK
The Problem
Study
MOVE 3

e STATEMENT
Purpose OF
INTRODU
CTION
THE PROBLEM
the Study
SECTION
MOV
E1
Background
of the
Study
MOV
Gadgets,
E1 as a known highly accessible
innovation that is popular to every human
person despite different generations, are
now significant to the person’s daily life.
It simplifies the works and activities of the
user, either for work purposes,
educational usage or for health fitness.
This gadgets has made a large impact to
every individual, from communication,
productivity, to marketing and developing
of future and career.
MOV
E 2
The Gap or
The Problem
 MOV
An increase in digitalization is leading firms and
E2
educational institutions to shift to study and work-
from-home (De’, Pandey, & Pa, 2020) and due to
gadgets and technologies essence in the people’s
daily life particularly in the Covid-19 situation as of
today, its demand and usage is now a major issue.
Tagaytay being part of Cavite having a hundred
thousand of Caviteños, having a hundred of schools,
and huge number of gadgets store can fuel the usage
of gadgets and technologies and as the Department
of Education stated, students and teachers are the
most in demand of digital technologies as ten
thousands of teachers lacks gadget and internet
connection, so as the students (Cariño, 2020).
MOV
E 2 Furthermore, according to Ruth
Castelo (2020) the Department of Trade and
Industry talked with the DepEd with
regards to the demand of gadgets in times
of distance learning along with its conflicts
of accessibility and affordability.
THEORET
ICAL
FRAMEW
According to Lawrence Hrebiniak and
William Joyce (1985) an organizational
ORK theory asserts that businesses will
adaptation
change on how it function in an effort to keep
up with changing market conditions or shifting
environment factors. This requires businesses
taking corrective action and improving
businesses process. Organization that adopt,
according to the theory, are more successful
long-term.
MOV
E 3
The Purpose
of the
Study
MOV
E The
3 purpose of this study is to identify the
impacts of this pandemic to the small scale
gadget store owners in Tagaytay. Given that the
area is affected of the new normal, there is a
noticeable increase to the gadget demands
mainly because of the new mode of learning
where mobile phones and laptops are necessary
to cope up. This study will examine the possible
scenarios in this surge in gadgets and
technology usage and demand during the
pandemic.
STATEMEN
T OF THE
PROBLEM
This study aims to determine the following :

1. What is the demographic profile of the

respondents in terms of:
a. Name
b. Store’s Location
c. Store’s Name

2. What is the impact of new normal to the small

scale gadget store owners in Tagaytay?
 RESEARCH DESIGN
POPULATION AND
SAMPLING
DATA GATHERING

METHOD
PROCEDURE
RESEARCH
INSTRUMENT
STATISTICAL
EATMENT OF DATA OLOGY
SECTION
METHODO
LOGY DESIGN
RESEARCH
For this study, descriptive research
method was used since the research is
focused on the impacts of the new normal
to small scale gadget store owners in
Tagaytay. This method aims to accurately
describe a population, phenomenon, and
situation. It also associate the
relationship between two variables of the
study which is the Pandemic and its effect
to the small scale gadget store owners.
METHODO
LOGY
POPULATION AND SAMPLING
In order to gather necessary data, the
researchers used convenience sampling
technique in selecting the respondents.
This technique is a non-profitability
sampling method where the sample is
taken from a group of people easy to
contact or to reach. This study used 30
small scale gadget store owners in
Tagaytay area.
METHODO
DATA GATHERING PROCEDURE
LOGY
The researchers used self-made questionnaire
that underwent through content validity and
reliability testing. The result was 0.714
Cronbach’s Alpha score which is interpreted as
acceptable. Before gathering data, the
researchers prepared printed survey
questionnaires and requested for the permission
of the school administrator to conduct a survey.
Then, the researchers distributed and retrieved
the survey questionnaires from the respondents
section mentioned.
METHODO
LOGY INSTRUMENT
RESEARCH

The statistical treatment will use

frequency distribution to determine and
analyze the demographic profile of the
respondents among the small scale
gadget store owners in Tagaytay. The
mean score will be use to determine the
verbal interpretation of the respondents in
each statement.
METHODO
LOGY TREATMENT OF DATA
STATISTICAL

To interpret the impact of new normal to the

small scale gadget store owners in Tagaytay,
the following were used:

Mean Ranges Verbal Interpretation

4.00-3.26 Very Impactful
3.25-2.51 Impactful
2.50-1.76 Slightly Impactful
1.75-1.00 Not Impactful
 RESULTS
DISCUSSION
RESULTS
Demographic profile of respondents
in terms of Location:
STORE’S LOCATION FREQUENCY (f) PERCENTAGE (%)

Olivarez Plaza 20 66.67%

Tagaytay 8 26.67%

Olivarez Puregold 1 3.33%

San Jose, Tagaytay 1 3.33%

TOTAL 30 100%
RESULTS
Impact of new normal to the small scale gadget
store owners in Tagaytay in terms of Demand:
DEMAND WEIGHTED VERBAL
MEAN INTERPRETATI
ON
The gadget store owners 3.23 Impactful
experience high demand for
gadgets due to online class.

The customers grow more as 2.70 Impactful

pandemic occurred.
Products are often out of stock 2.80 Impactful
due to the increasing gadgets
demand.
TOTAL 2.91 Impactful
RESULTS
Impact of new normal to the small scale
gadget store owners in Tagaytay in terms
of Pricing:
WEIGHTED VERBAL
PRICING MEAN INTERPRETATI
ON
There is an increase in the 2.83 Impactful
price of each gadget during the
new normal.
TOTAL 2.83 Impactful
RESULTS
Impact of new normal to the small scale
gadget store owners in Tagaytay in terms
of Profitability:
WEIGHTED MEAN VERBAL
PROFITABILITY INTERPRETATI
ON
The gadget store owner’s profit 2.90 Impactful
increases.
There is an increase in the 2.37 Slightly
salaries and wages of the store’s Impactful
employee.
TOTAL 2.63 Impactful
RESULTS
Impact of new normal to the small scale
gadget store owners in Tagaytay in terms of
Market Competition:

WEIGHTED VERBAL
MARKET COMPETITION MEAN INTERPRETATI
ON
Competition within gadgets 3.07 Impactful
stores arise.

TOTAL 3.07 Impactful

RESULTS
Impact of new normal to the small scale
gadget store owners in Tagaytay in terms of
Business Environment:
WEIGHTED VERBAL
BUSINESS ENVIRONMENT MEAN INTERPRETATI
ON
More often, the gadget store 3.03 Impactful
owners use online platforms to
sell than before the pandemic.

TOTAL 3.03 Impactful

RESULTS
Overall impact of new normal to the small scale
gadget store owners in Tagaytay.
WEIGHTED VERBAL
CATEGORIES MEAN INTERPRETATION

Demand 2.91 Impactful

Pricing 2.83 Impactful

Profitability 2.63 Impactful

Market Competition 3.07 Impactful

Business Environment 3.03 Impactful

TOTAL 2.90 Impactful

RECOMMEN
DATION
More depth studies will need to be done
to ascertain other significant information
and another batch of researchers must
continue this study in order to understand
the new possible effects of new normal to
the small gadget store owners. In addition,
the researchers recommend of having the
government provide enough financial
support for the small scale gadget store
owners to stay afloat amidst the pandemic.
RECOMMEN
DATION
Also, the practice of adaptation and
innovation of the small scale gadget store
owners as part of coping up during the
pandemic season will surely help the business
be stable and generate profit. Finally, creating
action plan from the small scale gadget store’s
strengths, weaknesses, opportunities, and
threats (SWOT) analysis as a tool can improve
the business’ performance and can constitute
more positive impact of new normal to the small
scale gadget store owner in Tagaytay.
THAT’S
ALL
THANK YOU!