Week 1

MGT5206 Strategy Frameworks and

Sustainability
4 March 2024
 What is the level of this course?

1. Analyse industry factors and their influence on strategic decision-

Course description making within a business or organisation.
2. Formulate alternative strategies to build and defend competitive
advantages in a variety of industry contexts.
Learning
3. Integrate concepts and processes of design thinking to develop
outcomes business strategies for competitive advantage in response to new
environmental impacts, including emergent and disruptive
technologies.
Assessment
& feedback

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Notes

Sunway University ― Master of Business Administration 2

Announcement
• Request for Extension of Submission Microsoft Word
Document

• Turnitin Similarity Index – not more than 15%

• AI score (i.e. chatgpt etc)?
• Recording?
• Marked Assignment Feedback Date:
a. Assignment 1 Week 2 (Due date: 17 March 2024; Marks ready by 26 March 2024)
b. Assignment 2 Week 4 (Due date: 31 March 2024; Marks ready by 2 April 2024)
c. Assignment 3 Week 7, Tuesday (Due date: 16 April 2024; Marks only will be
announced via SBS.
What is the objective of this tutorial session?
• To enhance students' comprehension in preparing
their assessments, the tutorial sessions aim to discuss
pertinent theoretical concepts or frameworks covered
in the course.
What have you learned in Week 1?
• What is strategy?
• Level of strategy? Corporate, business and functional
• The importance of strategy
• Vision, mission, core value and objectives?
• Four elements of strategic management
Introduction Section
• Pertinent Background including a synopsis of the relevant information
from the company analysis. (Unless it is necessary to do so for
emphasis, avoid recounting facts and history about the company)
• The relevant information includes the industry, products/services they
offered and their current business strategy.
• Besides the above, you need to specify clearly:
• What is this company? What is the industry ? Where is this company
located? What is the core product/ business of this company? Overall,
what business/generic/competitive strategy does the company use?
Introduction-Sample 1
Comments:?

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Introduction-Sample 2
Comments:?

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Part 1B: Macro-Environmental Analysis
• Apply PESTEL to analyse the company's macro-environment.
PESTEL
Macro-Environment
 Sample 1: Economic Factor
• Economic
In 2020, the Covid-19 outbreak has disrupted the financial structure of
Starbucks, the political, economic and social. So far, there are 181
countries and more than 4 million people have been affected. The
people that died due to Covis-19 is also more than 1 million. There is a
global lockdown due to this Covid-19 which it led to many bankruptcies
and many people will lose their jobs and become unemployed
(Menickella, 2020).
 Sample 1 (Comment): What is Economic
factor?
• Economic
In 2020, the Covid-19 outbreak has disrupted the financial structure of
Starbucks, the political, economic and social. So far, there are 181
countries and more than 4 million people have been affected. The
people that died due to Covis-19 is also more than 1 million. There is a
global lockdown due to this Covid-19 which it led to many bankruptcies
and many people will lose their jobs and become unemployed
(Menickella, 2020).
What do you understand about the word “economic factor”? Unemployment?
Consumer purchasing power, GDP? Interest rates? Demand/Supply? Do you
learn covid-19 as part of your economic concepts?
 Sample 2: Economic Factor
Economic
In recent years, Malaysia has several factors that impact the
development of Malaysia’s economy. As the earth’s resources are facing
depletion, the frequency of oil price fluctuations has kept increasing
(Baffes, Kose, Ohnsorge & Stocker, 2015). As the oil price increases, the
price of commodities will increase accordingly, and the cost will
increase directly. The rise in oil prices will lead to a reduction in
marketing revenue, regardless of whether 7-Eleven will bear with the
rising cost or switch the cost of this part to the consumers.
 Sample 2 (Comment): On the right track
though weak explanation
Economic
In recent years, Malaysia has several factors that impact the
development of Malaysia’s economy. As the earth’s resources are facing
depletion, the frequency of oil price fluctuations has kept increasing
(Baffes, Kose, Ohnsorge & Stocker, 2015). As the oil price increases, the
price of commodities will increase accordingly, and the cost will
increase directly. The rise in oil prices will lead to a reduction in
marketing revenue, regardless of whether 7-Eleven will bear with the
rising cost or switch the cost of this part to the consumers.
It is difficult to relate how the oil prices brings impact to the marketing
revenue. What do you mean marketing revenue?
 Sample 1:Technology Factor
• Technology
In order to improve Starbucks’s business performance, Starbucks has
implemented some technologies to improve the coffee beans’ quality
such as agricultural and biotech development. Furthermore, Starbucks
has partners with Uber Eats, the online food and beverages ordering
and delivery platforms . By partnering with Uber Eats, Starbucks is able
to serve the consumer better by build a deeper relationship and can
have new customers (Starbucks Stories & New, 2019).
 Sample 1 (Comment): Why Starbuck’s
activities?
• Technology
In order to improve Starbucks’s business performance, Starbucks has
implemented some technologies to improve the coffee beans’ quality
such as agricultural and biotech development. Furthermore, Starbucks
has partners with Uber Eats, the online food and beverages ordering
and delivery platforms . By partnering with Uber Eats, Starbucks is able
to serve the consumer better by build a deeper relationship and can
have new customers (Starbucks Stories & New, 2019).
So what? What to do with Starbucks? In this section, you need to explain how
technology bring impact to industry as a whole. The impact could be positive
and negative.
 Sample 3: Technology Factor
Technology
The revolution of technology which introduces the use of autonomous
equipment brings an important impact to the fast-food industry. For instance,
CaliBurger’s robot Flippy is able to flip burgers faster than humans while
maintaining the same quality (TechHQ, 2019). This technology shows
possible application for other fundamental tasks in fast-food preparation.
Furthermore, e-payment, contactless payment via self-service kiosks had
helped the fast food industry achieve higher operational efficiency.
McDonald’s have implemented the use of self-service machines in many
branches, boosting operational efficiency. Hence, the use of technology
enables industry to have higher efficiency in their food preparation process
and customer services.
 Sample 3 (Comment): On the right track
Technology
The revolution of technology which introduces the use of autonomous
equipment brings an important impact to the fast-food industry. For instance,
CaliBurger’s robot Flippy is able to flip burgers faster than humans while
maintaining the same quality (TechHQ, 2019). This technology shows
possible application for other fundamental tasks in fast-food preparation.
Furthermore, e-payment, contactless payment via self-service kiosks had
helped the fast food industry achieve higher operational efficiency.
McDonald’s have implemented the use of self-service machines in many
branches, boosting operational efficiency. Hence, the use of technology
enables industry to have higher efficiency in their food preparation process
and customer services.
 The Components of a Company’s Macro-Environment

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