SYLLABUS

EK 34011 STRATEGIC MANAGEMENT

/MANAJEMEN STRATEJIK

SEMESTER GENAP TAHUN AKADEMIK 2022/2023

JURUSAN AKUNTANSI/MANAJEMEN
FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA
DOSEN: ______________________________________
EMAIL:_________________________________________

EK 34001 (SA)/ EK DAY(S) TIME ROOM

34001 (SM)

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Strategic Management/ EK34011
Semester Genap Tahun Akademik 2022/2023

Instructor Information
Instructor Dr. Hadi Cahyadi, MBA, MCL Email hadic@fe.untar.ac.id Office Location & Hours

General Information
Description
This course focuses on some of the important current issues in strategic management. It will concentrate on modern
analytical approaches and on enduring successful strategic practices.
It is consciously designed with a technological and global outlook since this orientation, in many ways, highlights the
significant emerging trends in strategic management.
The course is intended to provide the students with a pragmatic approach that will guide the formulation and
implementation of corporate, business, and functional strategies.
In addition, the course prepares the student to integrate critical current issues in strategic management with crucial
learning from many FEB UNTAR curriculum courses.
It concentrates on casework and a team approach to learning with a focus on critical thinking. It is designed with an
applied perspective and highlights significant emerging trends in strategic management.
It is intended to provide learners with the business skills and knowledge transfer that prepares them for further
baccalaureate learning and on-the-job implementation of corporate, business, and functional strategies

Expectations and Goals

• To develop strategic thinking by learning the concepts, models and tools of strategy analysis and
applying them to actual competitive situations.
• To develop your capacity to think strategically about a company, its business position, how it can gain a
sustainable competitive advantage, and how its strategy can be implemented and executed successfully
using various resources.
• To build your skills in conducting strategic analysis in a variety of industries and competitive
situations and to provide you with a stronger understanding of the competitive challenges of the
global market environment, as well as of the e-business environment.
• To provide a thorough understanding of the strategic planning for organizational resources process,
tools and methodologies, and finally
• To provide a realistic experience in crafting corporate resources strategy, reasoning carefully about
strategic options, using what if analysis (via a business simulation game) to evaluate action alternatives,
and making sound strategic decisions.

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Course Materials
Required Textbook and Materials (Must Have! Bring the English Original Text Book to the Class –
Respect copyright!)
 Strategic Management: A Competitive Advantage Approach, Concepts, and Cases (17th Edition) by Fred R. David and
Forest R. David

Requirements

The requirements for the course and the contribution of each toward the final grade are as follows:

Activities Percentage
Mid Exams Comply with % UTS stated in LINTAR
Textbook New Economy Presentation (A) + Text Comply with % TUGAS stated in LINTAR
Book Case Studies (B)
Final Exams + Class Participations Comply with % UAS stated in LINTAR

(A) New Economy Study

• Global UNICORN

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• AI 100: The Artificial Intelligence Startups Redefining Industries
The AI 100 is CB Insights' annual ranking of the 100 most promising AI startups globally. This year's winning companies
include startups working on synthetic voice, quantum machine learning, protein modeling, and more Artificial
Intelligence 2020

Assignment (A) is a group paper due on or before mid-test

We try to comprehend the Artificial Intelligence Start-ups and compare it with the existing world of UNICORN

The format of the paper should be text, exhibits, and a bibliography of sources used. The report should be no
more than five double-spaced pages of text and five exhibits, excluding the bibliography. Length is not a virtue;
students should "spend the time to make the document shorter."

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Please follow the following phases:
Phase I. AI 100: The Artificial Intelligence Startups
Choose one among the listed above. Understanding a business model is a pivot point here by using the Business
Model Canvas.

https://www.youtube.com/watch?v=QoAOzMTLP5s
https://www.youtube.com/watch?v=CakUeC1sCSs

Phase II: Industry Overview

1. Identify the industry in which the organization or division competes or what industry that company
will disrupt
2. Gather information on the disrupted industry
3. Lean the IMPACT of COVID19 PANDEMIC to its business.
4. Analyze the new economy and the disrupted industry. What can you conclude about the
attractiveness of the new economy with AI vs. the disrupted sector over the next three years?
Phase III: Compare with
1. Choose the related world UNICORN
2. Compare and Contrast it.

Assignment (B) Case Studies and Presentation

One case assigned write-ups is required to accompany the PowerPoint presentation. In essence, your GROUP paper
should demonstrate that you have carefully analyzed the case, ONLY THE TEXT BOOKCASE, and have a coherent view
of how the company should proceed. Be clear and concise. Your writing style has a significant impact on your ability to
communicate your ideas.

Each team member is expected to contribute his/her fair share of work. At the end of the project, a peer review will
be taken in complete confidence to ensure that all players contribute equally. Please kindly review pg—24 of the Text
Book.

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 Group Case: Counterpart
1 Macy's Inc. 357 5
2 Office Depot, Inc. (ODP) 383 4
3 Chipotle Mexican Grill, Inc. 417 1
4 CVS Health Corporation (CVS) 450 2
5 The Walt Disney Company 465 3

Your Group project is to analyze a strategic management case study and present it to your classmates after the midterm.

Before the presentation in the last two weeks of the semester, you must finish:

In your presentation, choose the case on the selected case study. Read pages 348 and 354 of the textbook as
guidance for Making Oral presentations. Use appropriate methods and tools to make a strategic analysis of the
firm. Give suggestions on the strategic choices and possible implementation steps for the firm. To get a pass
mark for your presentation, please ensure you:

• Choose a company/case from the selected cases provided.

• Start by introducing the background of the firm you chose. The information which connects to your
conclusions should be highlighted.
• Follow a strategic management case study's steps: vision and mission statement, external and internal
assessment, analyzing potential strategic choices, making strategic decisions and suggesting
implementations.
• Paperwork: submit and presentation material of your case study before your presentation.
• Technology requirement: prepare some ppt. Slides for your Presentation.
• Time control: the length of your presentation should be in the range of 20-30 minutes, including questions
and answers.
• Due dates: the dates for presentations are after Mid Term.

Class Participation

Due to the COVID19 pandemic and large-scale social restrictions, we conduct this course virtually and in class.

Your active participation in the discussion in class is considered very important in this course. Prior preparation of the
cases and assigned readings are essential. By combining your participation into your UAS Grade, your grade will depend
on your participation in class. Hence, we encourage you to feel responsible for making this course work. Class
attendance is required virtually.

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Incl. Appendix 1. CLASS SCHEDULE FOR 13 WEEKS, Appendix 2. TEAM MEMBER PEER EVALUATION FORM, Appendix 3.
CASE PRESENTATION EVALUATION FORM

Appendix 1. CLASS SCHEDULE FOR 14 WEEKS from August 2021 to December 2021 (Can be updated accordingly by each
lecturer)
Week Topics Assignments due
Form the groups
Chapter 1: The Nature of Strategic
Management
1 -2
CHAPTER 2 • BuSINESS VISION AND MISSION

CHAPTER 3 • THE ExTERNAL ASSESSMENT

3 CHAPTER 4 • THE INTERNAL ASSESSMENT Additional: Business Model Canva

CHAPTER 5 • STRATEGIES IN ACTION https://canvanizer.com/new/business-
model-canvas

4 CHAPTER 6 • STRATEGY ANALYSIS AND CHOICE

5 CHAPTER 7 • IMPLEMENTING STRATEGIES:

MANAGEMENT AND MARKETING ISSuES

6 CHAPTER 8 • IMPLEMENTING STRATEGIES:

FINANCE AND ACCOuNTING ISSuES

7 CHAPTER 9 • STRATEGY EVALuATION AND

GOVERNANCE
HOW TO PREPARE AND PRESENT A CASE
ANALYSIS

8 CHAPTER 10 • BuSINESS ETHICS, New Economy Project Due on paper

ENVIRONMENTAL SuSTAINABILITY, AND and present it briefly in the class
CORPORATE SOCIAL RESPONSIBILITY
CHAPTER 11 • GLOBAL AND INTERNATIONAL
ISSuES

9 Mid Test
10 Real Case Project presentation
11-17 Presentation Case 1 to 5 Textbook Case Write-up and
presentation due
18 Review New Economy and Present
Guest Lecturer
19 Final Test

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Appendix 2. TEAM MEMBER PEER EVALUATION FORM

Do not put your name at the top of this form, but do put your name in the spaces provided below. This
semester you worked with three other students on preparing a comprehensive case analysis. Please rate
yourself and your team members on the relative contribution made to preparing and presenting the case.
Your ratings will be confidential and anonymous. Be honest on this evaluation.
In rating yourself and your team members, use a one- to five-point scale, where 5 = superior, 4 = above
average, 3 = average, 2 = below average, and 1 = really weak. Add the scores to obtain a total score for
yourself and the other group members. Put any comments you like on the bottom or back of this page. Fold
this sheet when you complete the ratings below. Thank you.

Put your name and team members' names in the spaces provided, with one name at the top of each
column.
Names: BUBU Badu Budi Dudi Dudu
Ratings:
On time for all group
meetings:

Helped keep the group

cohesive:

Number of useful ideas

contributed:

Quantity of work done:

Quality of work done:

+ + + +

Add Total Scores Here:

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Appendix 3. CASE PRESENTATION EVALUATION FORM

Case: Date:
Presenting Team Members:
Place comments after each rating. Ratings (circle the appropriate numbers).
Below Above
CONTENT Poor Average Average Average Superior
1. Thoroughness, accuracy, and depth of 1 2 3 4 5
external analysis

2. Thoroughness, accuracy, and depth of 1 2 3 4 5

internal analysis

3. Identification and evaluation of 1 2 3 4 5

alternative strategies using matrices

4. Quality, quantity, feasibility, and 1 2 3 4 5

relevance of recommendations

5. Justification and support for 1 2 3 4 5

recommendations

DELIVERY
1. Organization and creativity of 1 2 3 4 5
presentation

2. Professionalism of presentation 1 2 3 4 5

3. Use of visuals and color 1 2 3 4 5

4. Communication skills of team 1 2 3 4 5

5. Use of time 1 2 3 4 5

6. Handling of questions 1 2 3 4 5

OVERALL EVALUATION: 1 2 3 4 5

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Appendix 4.

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