BPP Business School

Coursework Cover Sheet

Please use this document as the cover sheet of for the 1st page of your assessment.

Please complete the below table – the grey columns

Module Name
Student Reference Number
(SRN)
Assessment Title
Please complete the yellow sections in the below declaration :

Declaration of Original Work:

I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my
original work, researched, undertaken, completed and submitted in accordance with the requirements
of BPP School of Business and Technology.

The word count, excluding contents table, bibliography and appendices, is ______ words.

Student Reference Number: __________ Date: ______

By submitting this coursework you agree to all rules and regulations of BPP regarding assessments
and awards for programmes.

Please note that by submitting this assessment you are declaring that you are fit to sit this
assessment.

BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.
 MSc Management
Leading through Digital Disruption

Coursework Assessment Brief

Submission mode: Turnitin online access

1. General Assessment Guidance

 Your summative assessment for this module is made up of this Coursework submission which
accounts for 100% of the marks
 Please note late submissions will not be marked.
 You are required to submit all elements of your assessment via Turnitin online access. Only
submissions made via the specified mode will be accepted and hard copies or any other digital
form of submissions (like via email or pen drive etc.) will not be accepted.
 For coursework, the submission word limit is 2500 words. You must comply with the word count
guidelines. You may submit LESS than 2500 words but not more. Word Count guidelines can be
found on your programme home page and the coursework submission page.
 Do not put your name or contact details anywhere on your submission. You should only put
your student registration number (SRN) which will ensure your submission is recognised in the
marking process.
 A total of 100 marks are available for this module assessment, and you are required to achieve
minimum 50% to pass this module.
 You are required to use only Harvard Referencing System in your submission. Any content which
is already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
You can find further information on Harvard Referencing in the online library on the HUB. You
can use the following link to access this information:
http://bpp.libguides.com/Home/StudySupport
 BPP University has a strict policy regarding authenticity of assessments. In proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
are available on VLE in the Academic registry section.
 You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief

This module is assessed through one graded element. You must achieve at least 50% to pass this
module.

By completing this assessment you will the following learning outcomes (LOs):

 LO1: Critically reflect on key opportunities and challenges leaders face in leading complex
 organisations through digital disruption
 LO2: Understand how to sense changes, make informed decisions and adjust quickly in
 highly disruptive times
 LO3: Critically evaluate the significance of human factors and technologies to lead
 transformation and create a digital-ready and innovative culture
 LO4: Critically reflect on the mechanisms required to build teams and influence networks in
complex and interconnected digital organisations

For this assignment you will create a “case for change” – a report that presents a proposal for how
to digitally transform a company of your choice.

The report has to include the following tasks:

Task 1 (LO1): The Case for Change (10 marks)

Present the organisation you have chosen and explain what it does and in which markets it operates.

Afterwards, explain why this company is digitally transforming (e.g., emerging of e-commerce,
Covid-19)

Finally, present the objectives of its digital transformation.

Task 2 (LO2): Gaining Digital Business Agility (40 marks)

By leveraging on the model developed by the Global Center for Digital Business Transformation
(2018), advise your organisation on which initiatives and digital technologies can be used by your
chosen company to gain Digital Business Agility.

Specifically, for each component of the Digital Business Agility Model (i.e., hyperawareness, make
informed decisions and execute fast), you need to advice of at least of one initiative that can be
implemented and one digital technology (e.g., Machine learning, Internet of Things, Artificial
Intelligence, Virtual/Augmented Reality) that can be used.
 Figure 1 Digital Business Model by the Global Center for Digital Business Transformation, 2018

Task 3 (LO3): Create a Digital Ready Culture (15 marks)

By leveraging on the features of a digital-ready culture identified by Think with Google (2017), advise
your chosen organisation on how a digital-ready culture can be instilled in order to support its digital
transformation.
Specifically, for this task, you need to advise on how your organisation can create a digital-ready
culture by:
1. Putting customers first
2. Creating a collaborative culture
3. Instilling a culture of innovation
4. Becoming a digital-champion

Your replies have to be critically justified with the support of academic literatures and/or real case
examples.

Figure 2 Features of a Digital-Ready Culture by Think with Google (2017)

Task 4 (LO4): Steer Collaboration (10 marks)
Your company is going to create a new role within the organisation in order to break silos between
teams and departments and incentive collaboration: The Chief Collaboration Officer (CCO).

With the support of academic literature and of real case samples build a job description for the CCO,
describing role and responsibilities.

Afterwards, please provide advice on how the CCO can increase collaboration across team members
and departments within your organisation

Task 5 (LO1): Develop your Leaders (15 marks)

By using the Goleman’s leadership styles, advise which Goleman’s style leaders within your
organisation need to develop to support its digital transformation. Your arguments need to be
supported by academic literature.

Once you have identified the leadership style that will help your organisation to successfully digitally
transform, advise your organisation on approaches and techniques that can be used to develop this
leadership style in its leaders (e.g., Grow Model).

Structure and References (10 Marks)

 Structure is in line with the given instructions

 Give a professional appearance with consistent formatting
 Spelling and grammar are correct
 Each page has page number in the Footer
 Any tables or figures are correctly labelled
 Tables and figures do not cross boundaries, unless necessary
 Properly cite your sources in the text and in the list of references
 Use Harvard style for referencing and in text citations (see referencing guides and
https://bpp.libguides.com/Home/StudySupport)

Assessment Self-Evaluation
You should complete the self-evaluation for each task of your report by using the rubric provided in
the marking guide and attach it to your report. The template for this can be found in the marking
guide section. The section to be filled in is highlighted in yellow.
Report Structure
Your report structure should include the following sections:

 Cover page (University cover sheet)

 Table of Contents
 List of Abbreviations (if appropriate)
 Task 1: The Case for Change
 Task 2: Gaining Digital Business Agility
 Task 3: Create a Digital Ready Culture
 Task 4: Steer Collaboration
 Task 5: Select your Leaders
 References
 Appendix (if appropriate)

Word count: 2500. It only applies to the main body (shown in bold)

Tip for Mapping the Assessment towards Module Topics

Task in Summative Corresponding Topic
Task 1 - The Case for
Refer to the contents covered in “Leading in Digital Disruption”
Change
 Hyperawareness is discussed in “Sensing the Change”
Task 2 – Gaining Digital
 Making Informed Decisions is discussed in “Making Informed Decisions”
Business Agility
 Fast Execution is discussed in “Leading Change and Transformation”
Refer to the contents covered in
Task 3 - Create a Digital
 “Creating Digital Ready Cultures”
Ready Culture
 “Create your Ethical Leadership Style”
Task 4 - Steer
Refer to the contents covered in “Leading High Performing Teams and Build Network”
Collaboration
Task 5 - Develop your
Refer to the contents covered in “Create your Ethical Leadership Style”
Leaders
Structure and References
 3. Marking Guide (Student Version)

The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric:

Highlight in the rubric what level you believe you have met each task (fail, pass, merit, distinction)
Assignment part Distinction (70-100%) Merit (60-69%) Pass (50-59%) Fail (0-49%)

The Case for Guidelines Explain why you

Change (10 marks,  Present the organisation you chose and explain what it does and in which markets it operates. feel you have met
LO1)  Explain why this company is digitally transforming (e.g., emerging of e-commerce, Covid-19) this task and
 Finally, present the objectives of its digital transformation. highlight what
level you believe
you have met -fail,
pass, merit,
distinction
(not part of maximum
word submission)
Detailed presentation of the Good presentation of the Adequate presentation of the Student does not explain what
chosen company and of the chosen company and of the chosen company and of the the chosen company is and/or
sector in which it operates. sector in which it operates. sector in which it operates. the sector in which it operates.
Detailed presentation of what Good presentation of what are Adequate presentation of what It is not clear what are the
are threaths that the chosen threaths that the chosen are threaths that the chosen objectives of its digital
company is facing and that company is facing and that company is facing and that oblige transformation and what are the
oblige it to digitally transform. oblige it to digitally transform. it to digitally transform. threats that oblige it to change.
Detailed presentation of what Good presentation of what are Adequate presentation of what
are the objectives and the the objectives and the vision of are the objectives and the vision
vision of the chosen company’s the chosen company’s digital of the chosen company’s digital
digital transformation. transformation. transformation.
Presentation of some of the
most recent digital initiatives
run by the chosen company.
Gaining Digital Guidelines: Explain why you
Business Agility (40  Advice on initiatives and digital technologies to gain each component of the Business Digital Agility feel you have met
marks, LO2) o Hyperawareness this task and
o Make Informed Decisions highlight what
o Execute Fast level you believe
 Example of digital technologies: Machine learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality you have met -fail,
 For a high mark, you have to bring really case examples to support your arguments pass, merit,
distinction
(not part of maximum
word submission)
Student gives detailed advice Student gives good advice Student gives adequate advice Student does not advise on any
about one initiative and one about one initiative and one about one initiative and one initiatives and technologies on
digital technology that can help digital technology that can help digital technology that can help how to develop the three
to gain Digital Business Agility. to gain Digital Business Agility. to gain Digital Business Agility components of digital business
agility
Each dimension of Digital Each dimension of Digital Student is descriptive, but applies
Business Agility is presented in Business Agility is presented in the concept to the chosen Student presents only general
detail. detail. company. concepts without applying them
to the chosen organisation
Student shows good critical Student shows critical
discussion and apply the discussion and apply the
concept to the chosen concept to the chosen
company. Arguments are company.
supported with academic
literature.
Create a Digital- Guidelines: Explain why you
Ready Culture (15  You have to advice on how your organisation can create a digital-ready culture by: feel you have met
marks, LO3) o Putting customers first this task and
o Creating a collaborative culture highlight what
o Instilling a culture of innovation level you believe
o Becoming a digital-champion you have met -fail,
 Replies have to be critically justified with the support of academic literatures and/or real case examples pass, merit,
distinction
(not part of maximum
word submission)
 Student gives detailed advices Student gives good advices on Student gives adequate advices Student does not give advice on
on how the organisation can how the organisation can on how the organisation can how the organisation can create
create a digital-ready culture. create a digital-ready culture. create a digital-ready culture. a digital-ready culture.

Student shows good critical Student shows critical Student is descriptive, but applies
discussion and apply the discussion and apply the the concept to the chosen Student presents only general
concept to the chosen company concept to the chosen company. concepts without applying them
with the support of academic company. to the chosen organisation
literature and/ore real case
samples
Steer Guidelines: Explain why you
Collaboration (10  With the support of academic literature and of real case samples, student has to build a job description for The Chief Collaboration feel you have met
marks, LO4) Officer (CCO)., describing role and responsibilities. this task and
 Student gives advices on how the CCO can increase collaboration across team members and departments within the selected highlight what
organisation level you believe
you have met -fail,
pass, merit,
distinction
(not part of maximum
word submission)
Student provides a detailed job Student provides a good job Student provides a adequate job Student does not provide a job
description of the CCO and give description of the CCO and give description of the CCO and give description for the CCO and does
detailed advice about how this good advice about how this adequate advice about how this not give advice about how this
person can help steering person can help steering person can help steering person can steer collaboration.
collaboration within the chosen collaboration within the chosen collaboration within the chosen
organisation. organisation. organisation. Student presents only general
concepts without applying them
Student shows good critical Student shows critical Student is descriptive, but applie to the chosen organisation
discussion and apply the discussion and apply the the concept to the chosen
concept to the chosen concept to the chosen organisation
organisation organisation
Develop your Guidelines: Explain why you
Leaders (15 marks,  By using the Goleman’s leadership styles, advice which Goleman’s style leaders within your organisation need to develop to feel you have met
LO1) support its digital transformation. this task and
 Once you have identified the leadership style that will help your organisation to successfully digitally transform, advice your highlight what
organisation about approaches and techniques that can be used to develop this leadership style in its leaders (e.g., Grow Model). level you believe
 Arguments have to be supported by academic literature. you have met -fail,

Student identifies and presents
in detail one leadership style
that leaders need to develop to
support the organisation’s
digital transformation.
Student is giving a detailed
advice about techniques and
approaches that can be used for
developing those leadership
skills
Student identifies and clearly
present one leadership style
that leaders need to develop to
support the organisation’s
digital transformation.
Student is giving a good advice
about techniques and
approaches that can be used
for developing those leadership
skills
Student identifies and
adequateally present one
leadership style that leaders need
to develop to support the
organisation’s digital
transformation.
Student is giving a adequate
advice about techniques and
approaches that can be used for
developing those leadership skills
pass, merit,
distinction
(not part of maximum
word submission)
Student is not advising on any
leadership style that can support
the digital transformation of the
organisation and is not giving
indication of approaches and
techniques that can be used for
develop those skills.
Student presents only general
concepts without applying them
to the chosen organisation

Student shows good critical
discussion ability and apply the
concepts to the chosen
company. Arguments are
supported by academic
literature
Student shows critical Student is descriptive, but applies
discussion ability and apply the the concept to the chosen
concepts to the chosen organisation
company.

Structure and Guidelines: Explain why you

References (10  Structure is in line with the given structure feel you have met
marks)  Give a professional appearance with consistent formatting this task and
 Spelling and grammar are correct highlight what
 Each page has page number in the Footer level you believe
 Any tables or figures are correctly labelled you have met -fail,
 Tables and figures do not cross boundaries, unless necessary pass, merit,
 Properly cite your sources in the text and in the list of references distinction
(not part of maximum
 Use Harvard style for referencing and in-body citations (see referencing guides and tools here: word submission)
https://bpp.libguides.com/Home/StudySupport )
For a distinction the report will Referencing has few if any There is a limited number of References are inappropriate,
use a consistent approach to errors. The report is reasonably references but the correct format irrelevant and/or incorrectly
headings, tables and graphs. well presented but could be is used, albeit with some errors. formatted. The references
Sources will be correctly cited improved by greater attention There may be some errors in themselves suggest they have
and there will be a complete set to detail. There is evidence of formatting and presentation but simply been copied from another
of references in the correct wider reading and research. the report is reasonably source without accessing the
format and in alphabetical professional in appearance. material by the student.
order. There is evidence of
extensive independent reading
and research. Formatting and
presentation is professional
throughout.