REFURBISH ERA

DESIGN MANAGEMNET

Bhavika Pareek
Bhavna
Pratishtha
Rajeev
 Refurbishment is the distribution of
products that have been previously
returned to a manufacturer or
vendor for various reasons, not sold
WHAT IS REFURBISHMENT ? in the market or new launch of a
product. Refurbished products are
normally tested for functionality and
defects before they are sold to the
public.
WHAT IS E-WASTE?

E-waste or electronic waste is

created when an electronic product
is discarded after the end of its
useful life. The rapid expansion of
technology and the consumption
driven society results in the creation
of a very large amount of e-waste.
 rd INDIA IS THE THIRD-LARGEST

HOW MUCH 3 PRODUCER OF E-WASTE AFTER

CHINA AND THE UNITED STATES.

DO WE INDIA GENERATED 3.2 MILLION

TONNES OF E-WASTE LAST YEAR,
CONTRIBUTE 6% 2020 WHICH IS 5.97% OF GLOBAL
WASTE.

IN THE 95% OF THE E-WASTE IN INDIA IS

E-WASTE? 5%
BEING RECYCLED IN THE NON-
FORMAL SECTOR AND 5% OF THE
E-WASTE VOLUME ARE HANDLED
IN FORMAL UNIT.
 THIS WASTE IS CLASSIFIED INTO SIX CATEGORIES:
COOLING AND FREEZING EQUIPMENT LIKE
REFRIGERATORS, FREEZER OTHER EQUIPMENT SUCH AS
TELEVISIONS, MONITORS, LAPTOPS, NOTEBOOKS AND
TABLETS.

categories of IT ALSO COMPRISES FLUORESCENT LAMPS AND OTHER

LARGE AND SMALL EQUIPMENT LIKE WASHING
MACHINES, CLOTHES DRYERS, DISH-WASHING

e-waste MACHINES, VACUUM CLEANERS AND MICROWAVES.

VENTILATION EQUIPMENT, SMALL IT AND

TELECOMMUNICATION EQUIPMENT LIKE POSITIONING
SYSTEMS (GPS), POCKET CALCULATORS, ROUTERS,
PERSONAL COMPUTERS, PRINTERS AND TELEPHONES
ARE ALSO INCLUDED IN THE BROAD DEFINITION OF E-
WASTE.
MARKET STUDY
EXISTING COMPANIES IN REFURBISHMENT
Alliance Meditech Pvt. LTd
An ISO 9001 certified company
company with proven excellence in
offering a wide array of refurbished
medical equipment that include CT
Scanners, Mammography Systems,
Varian CT X-ray tubes, Digital X-ray
systems, and many others
DGAUZZ
First and largest Microsoft Authorized
Refurbisher in India and a world-class
repair & restoration center enduing
best-in-class computing solutions at
affordable rates
GOBOL
Offers a wide range of electronic
appliances, right from genuine Factory
Seconds, Carton Damaged, Refurbished,
Pre-Owned and Surplus to New electronic
products from the Best Brands in the world
ELECTRONICS BAZAAR
Seasoned refurbisher with two decades
of experience in IT, offering exceptional
products at a reasonable rate to
embark on an increased computing
power
YAANTRA
A pioneer in refurbished products
industry offering certified refurbished
smartphones, tablets and wearable
devices at pocket-friendly prices with
an idea of making technology affordable
and accessible to everyone
 Brainstorming

When we compared the two problems that as a team felt closer to, problems around technology degradation made
more impact on us and we went ahead with it for further process.
 Brainstorming on problems around
Technology Upgradation

Understanding on how each these three important aspects that gets affected on the technology upgradations
 Solution Statment for our
Business Model Plan

From this, We were able to plan on whom are we going to approach and what data points we might need to solve
this problem for a better tomorrow.
 Refurbishing

What are
An opportunity
to have the your old
latest products products into
new
we offering A way of saving
your money and
Easy doorstep service
to the buying your
dream products

consumers? A way to
contribute in
sustainablility
 IT sector

Who is our People

interested to
Target buy second
hand goods

segment? tech geeks

decor/ home/ office

 Refurbished products are sold

How do we
generate Bulk coupons are cheaper making it
profitable

profit? advertisements at the website/app

 Executive Summary of an Effective Marketing Plan
Company Overview Tarket Market and Key Customers
An Electronic Product E-Commerce Company Service that SECTORS CUSTOMERS
offers products such as Tech-Gadgets and offers on exchange
of Tech -Gadgets of all categories. Electronics Brands Electronics Brands

The Company Service will provide a platform for customers all Education Tech Businesses
over India to manage E-waste produced everyday.
Housing Students

Public Places Middle Class Group

Marketing Strategies for Growth

Agreement with Valuable Focusing on Market with Investing more in Digital

Partners
Partnerships with brands of electronics to
offer discounts on the exchange of old tech
items and gadgets.
Uniqueness
The company's Website and mobile app will
outperform all its rival companies in case of ease
of getting E-Waste reduction for companies, its
users and the environment as well.
Marketing
Focuses more on social media platforms for
promoting financial education, new products
digital exchanges benefits, etc.

Agreements with Recycling authorities to Focusing on untapped products such as DTH,

Using new technologies and advanced
collect the waste items and recycle them Smart TVs, Electric fans and bulbs, to
analytics to target consumers.
into suitable categories. generate varieties for users to help in this
better world.