Understanding the

Elements and
Characteristics of a
Trend
Lesson 2
ELEMENTS
OF A
TREND
PICTURE
ASSOCIATI
ON
1. Number of
Participants
2. Pattern of
Behavior
3. Long period
of time
4. Cause
5.Consequence
 1. Number of Participants
● pertains to people who follow a certain trend
which is started by an individual or a group of
people.
● Group → Community → National →International
● People often copy the trendsetters
and so a new fashion trend develops.
● Ex. wearing jeans - worn by diff. ages from diff occassions in a regular basis.
 2. Pattern of Behavior
● a trend that is formed from repetitive
actions of people.
● Ex. act of taking selfies
and now groufies.
The selfie phenomenon enabled people
to construct themselves visually and
present it to the public by putting it on
social media. Others view the taking of
selfies with disdain as a symbol of
narcissism and superficiality, while
others consider it as an act of self-exploration and
a gauge for acceptance.
 3. Long period of time
● means that a trend has to have a long-time
frame,almost running for decades.
● A trend may experience some ups and downs in
popularity, may fade away, and may recur.
● It was soon overtaken by the popularity of mobile
phones in the late 1990s that have text messaging
feature.Then newer technologies allowed smartphones
to include many applications and internet connectivity.
Although telephones are still present in homes and
offices, smartphones clearly have gotten ahead in
functionality and usage.
 4. Cause
● the starting point
of a trend which can
be an idea, a
technology, an
event or a person.
● beginning and ends
● how did it start?
● Whose idea?
● Example: the Telephone by
AGB in 1876
 Telephone
1980s-1990s
Telephone 01
and Beepers

1990s-2000s
02 Cellular Phones

Saturn
Saturn is a gas giant and 03
has several rings
 5. Consequence
● refers to the considerable impact
or influence of a trend.
● Social networking has become an
encompassing trend that tends to
influence behaviors of online users.
 5. Consequence
● Currently, these
social media
platforms and their
messaging and video
conferencing
features are finding
their relevance
today especially for
the students and
teachers.
 5. Consequence
● “near yet so far”
 KINDLY GIVE THE
FIVE ELEMENTS OF A
TREND
 POSTER MAKING
Think of a specific trend, and show
thru poster the elements of it.
Ex. Smartphones
- all around the world users
Required elements - 50
- when did they use it
Creativity/ Drawing/ Color - 20
- When did it started -til when
Organization - 20
- why did it became a trend
Timeliness -10
- what is the result.
100
 MAKE IT TREND
In front, create a #, based on your valentine status.
On the back, think of one trend/fad that is related
to love. (can be an idea, object, thing, product, way of showing
love etc.)
Rubrics
Creativity - 30
Originality - 10
Impact - 10
50
 @its.missrose

#LOVETRENDS
#TNCT_PLATO / #TNCT_SOCRATES

@mileycyrus @missValentine

#icanbuymyselfflowers #LetMeLoveYou
@its.DtotheOtotheNNA @Manly_linlang

#IFoundTheOne #Gihigugmatika
@mileycyrus

#icanbuymyselfflowers

#CROCHETFLOWERBOUQUET
#HARANA
 Share the
things/informations that
you have understand
about Trends
CHARACTERIS
TICS
OF A
TREND
TRENDS
● Trends are difficult to study
and analyze.
● Studying them is like
predicting the future and
determining what changes
may possibly last and thus
have wide effects on society
and the people.
TRENDS
● Trends are difficult to study
and analyze.
● Studying them is like
predicting the future and
determining what changes
may possibly last and thus
have wide effects on society
and the people.
What are the
things/thoughts
that makes you
confused about
TRENDS?
CHARACTERISTICS OF TRENDS

● DURATION OF TIME

● ACCEPTABILITY

● CULTURAL BASIS

● TRANSITORY INCREASE OR DECREASE

HIERARCHY OF TRENDS
Rehn and Lindkvist (2013) mentioned a so-called
hierarchy of trends, which explains why trends
seem to have varying reach, effects, and influences
on people.
● This hierarchy is a representation of the scale of
the development of a trend.
 HIERARCHY OF TRENDS
These trends happen right
now and are outright
observable.
Microtrends
These are “little things Smartphone Apps/Games
that happen all around us which are dependent on
all the time, the tiny the capabilities of a
shifts that occur in smartphone (these
everything from clothes apps/games oftentimes
we wear and the snacks lose their popularity
we eat to the way we overtime).
work, play, and love.”
 HIERARCHY OF TRENDS

Existence of Varied
Macrotrends Smartphone brands
These are “aggregated (iPhones vs.
microtrends or more android phones)
sweeping changes that Battle for
are affecting society.” popularity of
They provide major changes these smartphones
that are perceptible in the
societal level for a longer
period
 HIERARCHY OF TRENDS
They have become the
prevailing condition that
Megatrends has become too normal.
These have grown up and
moved out. They are Smartphones which are
big, bold and affect the dependent on the
lives of the human race.” internet.
They can last for decades Smartphones are widely
and are “so pervasive as used by almost all people
to be generally known.” in the world.
 HIERARCHY OF TRENDS
They are usually
identified to define an
era.
Gigatrends
These are “trends that Internet or
are so general that the World Wide Web
they affect most areas which may
of human life─ or, at be considered
least, more than one as the soul of almost
aspect of life or more than all technology.
one industry.”
 Trends can also refer to movements,
ideologies, concepts, beliefs, and more.
The important thing in studying trends is to
observe them closely for subtle and sudden shifts
that ultimately affect people, cultures, and
societies in general.
 QUESTIONS

1. What generates a trend? Who

are involved in creating a trend?
 QUESTIONS

2. Why is time frame important in

a trend?
 QUESTIONS

3. What are the issues and

opportunities brought about by
trends?
 ACTIVITY
Name five popular, viral or famous thing,
activity, phenomena or ideas and classify them
according to the hierarchy of trends. Explain why
each is a trend and why you classify it as such.
CREATE A TREND
THIS SUMMER
GROUP ACTIVITY
QUIZ 2
 Quiz 2
Multiple Choice
Direction:
Read and analyze the statements carefully.
Choose the letter of the correct answer. Write
your answers on a separate sheet of paper.
 ______1. These are little things that
happen all around us all the time, the tiny
shifts that occur in everything from the
clothes we wear, and the snacks we eat,
the way we work, play and love.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
 ______2. They can last for decades and
are so pervasive as generally known.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______3. This is synonymous to fads.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
 ______4. This refers to aggregated
microtrends or more sweeping changes
that affects the society.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
 ______5. This refers to the characteristic
of trends that generally affects most areas
of human life.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
 ______6. This refers to the characteristic
of trends that provide major changes
perceptible in the societal level for a longer
period.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
 ______7. The following statements are true
about elements of a trend except ____.
A. A trend is formed from repetitive actions of
people.
B. A trend that has a long-time frame,
sometime running for decades.
C. Trends have long staying power and enjoy a
long period of popularity.
D. The lifespan of products or ideas that
became trends do not disappear quickly.
 ______8. Which of the following is not an
element of trend?
A. cause C. consequence
B. truth D. long period of time
 ______9. The following are elements or components of
a trend except ____.
A. long period of time C. strategic alternatives
B. pattern of behavior D. number of
participants
 ______10. The following are the characteristics or the
hierarchy of a trend except
A. Gigatrends C. Megatrends
B. Macrotrends D. Nanotrends
 ______11. Which of the following statements is not
true about the characteristics of a trend?
A. A trend makes considerable influence or impact.
B. A trend is formed from non-repetitive actions of
people.
C. A trend has a starting point which can be an idea,
technology, event or person.
D. A trend may be started by an individual, but the
number of followers increases in a certain period of
time.
 _____12. This element started by an individual and
the number of people who follows it becomes bigger as
time goes by.
A. cause C. consequence
B. Number of participants D. long period of time
 ____13. It is formed from thru repetitive actions of
people.
A. cause C. consequence
B. Pattern of behavior D. long period of time
 ____14. It pertains to the lifespan of a trend. It exist,
fade away and recur.
A.Duration of time C. Consequence
B.Cause D. Pattern of behavior
 ____15. It is a characteristic of trends which depends
on the preference, needs, wants or usage or the
followers.

A.Acceptability C. Cultural Basis

B.Duration of time D. Transitory
Increase/Decrease
QUIZ 1
Quiz 2
ANSWER KEY
 ______1. These are little things that
happen all around us all the time, the tiny
shifts that occur in everything from the
clothes we wear, and the snacks we eat,
the way we work, play and love.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
 ______2. They can last for decades and
are so pervasive as generally known.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______3. This is synonymous to fads.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
 ______4. This refers to aggregated
microtrends or more sweeping changes
that affects the society.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
 ______5. This refers to the characteristic
of trends that generally affects most areas
of human life.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
 ______6. This refers to the characteristic
of trends that provide major changes
perceptible in the societal level for a longer
period.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
 ______7. The following statements are true
about elements of a trend except ____.
A. A trend is formed from repetitive actions of
people.
B. A trend that has a long-time frame,
sometime running for decades.
C. Trends have long staying power and enjoy a
long period of popularity.
D. The lifespan of products or ideas that
became trends do not disappear quickly.
 ______8. Which of the following is not an
element of trend?
A. cause C. consequence
B. truth D. long period of time
 ______9. The following are elements or components of
a trend except ____.
A. long period of time C. strategic alternatives
B. pattern of behavior D. number of
participants
 ______10. The following are the characteristics or the
hierarchy of a trend except
A. Gigatrends C. Megatrends
B. Macrotrends D. Nanotrends
 ______11. Which of the following statements is not
true about the characteristics of a trend?
A. A trend makes considerable influence or impact.
B. A trend is formed from non-repetitive actions
of people.
C. A trend has a starting point which can be an idea,
technology, event or person.
D. A trend may be started by an individual, but the
number of followers increases in a certain period of
time.
 _____12. This element started by an individual and
the number of people who follows it becomes bigger as
time goes by.
A. cause C. consequence
B. Number of participants D. long period of time
 ____13. It is formed from thru repetitive actions of
people.
A. cause C. consequence
B. Pattern of behavior D. long period of time
 ____14. It pertains to the lifespan of a trend. It exist,
fade away and recur.
A.Duration of time C. Consequence
B.Cause D. Pattern of behavior
 ____15. It is a characteristic of trends which depends
on the preference, needs, wants or usage or the
followers.

A.Acceptability C. Cultural Basis

B.Duration of time D. Transitory
Increase/Decrease
 ACTING AGENCY INFOGRAPHICS

70 80 50 90
% % % %

20XX 20XX 20XX 20XX

Mercury Venus Neptune Mars

It’s the closest planet Venus is the second It’s the farthest planet Mars is actually a
to the Sun planet from the Sun from the Sun very cold place
ACTING AGENCY INFOGRAPHICS
Venus Jupiter
Venus is the second Jupiter is the biggest
planet from the Sun planet of them all

50% 75%

Mars Saturn
Despite being red, Mars Saturn is a gas giant and
is a cold place has several rings

40% 25%
 ACTING AGENCY INFOGRAPHICS
Venus 50% 25% Saturn
Venus is the second Saturn is a gas giant and
planet from the Sun has several rings

Mars 40% 35% Earth

Despite being red, Mars Earth is the third planet
is a cold place from the Sun

Jupiter 75% 80% Neptune

Jupiter is the biggest Neptune is far away
planet of them all from Earth
 ACTING AGENCY INFOGRAPHICS
Acting Agency

Mars Mercury Venus

Despite being red, Mars is It’s the closest planet to the Venus has a beautiful name
actually a cold place. It’s Sun and the smallest in the and is the second planet
full of iron oxide dust Solar System from the Sun
 ACTING AGENCY INFOGRAPHICS

20XX 20XX 20XX

Venus is hot, even Venus has extremely Venus is the second
Venus hotter than Mercury high temperatures planet from the Sun

Jupiter doesn’t have a Jupiter was named after Jupiter is the biggest
Jupiter solid surface a Roman god planet of them all

Saturn has a high Saturn was named after Saturn is a gas giant
Saturn number of moons a Roman god and has several rings
 ACTING AGENCY INFOGRAPHICS
Mercury is the closest
planet to the Sun

Mars is a very cold place

to live

Earth Saturn
Earth is the third planet Neptune is far away Saturn is composed of
from the Sun from Earth hydrogen and helium

Venus has a very

beautiful name