Senior High School Grade 11 Unit 1 DEFINITION OF A TREND
1.1 The process of identifying a trend
1.2 Differentiating a trend from a fad 1.3 Elements of a trend 1.4 The characteristics of a trend Social trends have been a part of life since the beginning of time. Society reacts to certain stimuli, whether it is a type of music, fashion or activity. These trends are not always created by the majority, but the majority of society does typically follow. Trends - is a behavior or new way of doing things and it has a big impact on our society. It is a sequential pattern of change in a condition, output, or process, or an average or general tendency of a series of data points to move in a certain direction over time, represented by a line or curve on a graph. The process of identifying a trend: Trend analysis - is the widespread practice of collecting information and attempting to spot a pattern, or trend, in the information. Trend spotting - is the identification of new trends or attempting to see the future. Trend spotter - is a person who notices and reports on new fashions, ideas, or activities that are becoming popular. • Someone or something starts or causes a trend. A person who starts a trend is called TRENDSETTER. 10 of the Top Current Trends on the Internet 1. The Selfie Movement The front-facing cameras on our smartphones changed the way we take pictures, and social apps changed the way we share them. Convenient to share selfies that help countless photo editing apps available, making it a breeze to enhance your snaps before you share them. 2. News Breaks on Social Media First Traditional Media Is Now Too Slow. If you want access to the latest news as fast as possible, Facebook and Twitter are your best options. Social media has changed the way we consume news and stay updated on what's happening in real-time. Of course, the problem with such quick breaking news is the issue about fake news. 3. A Newfound Love for GIFs The animated GIF is a magnificent cross between an image and a short video— without the sound, of course.
The Graphics Interchange Format (GIF; /dʒɪf/ JIF
or /ɡɪf/ GHIF) is a bitmap image format 4. Hashtags (#) Although Twitter was the original social network to bring the hashtag to life, others quickly picked up on the trend. Hashtags can now be used on Instagram, Tumblr, Facebook, and in all sorts of other corners of the web. It's quickly grown to become the solution for effectively categorizing content based on specific themes or keywords to make search and discovery a whole lot easier. 5. Memes, Memes, and More Memes The internet is obsessed with sharing memes. The viral power of ridiculous memes is undeniable. We can't get enough of them, and there are tons of meme generator tools you can use to create your own and contribute to whatever's most popular at the moment. 6. Regular People Turned Internet Famous It's obvious social media has opened new doors for people to showcase their talents and attract online fan bases. For many now famous celebrities, starting out by putting their stuff online was really the only option. Today, all kinds of mainstream actors, musicians, bands, comedians, and more owe their success to the openness of the web, including major entertainment-based social networks like Tiktok and YouTube. 7. Cloud Streaming of Entertainment Media CDs and DVDs is now obsolete because of unlimited access to all our entertainment needs through services like Youtube, Spotify and Netflix. There's no need to have a hard copy or digitally downloaded copy of everything when you can stream what you want from the cloud for one small monthly subscription fee. Cloud streaming sure does solve the problem of limited local storage, and it's one of the fastest growing trends in media consumption today. 8. Oversharing on Social Media Most of us recognize how bloated the social networking experience has become, with so many sites and apps out there promoting huge friend or follower numbers, constant engagement, and never ending streams of content sharing. Oversharing has become a big turn off for many internet users, which is why apps like Tiktok and Instagram have popped up to bring a more intimate and minimalist experience. 9. Crypto-Currencies: More Modern Way to Create and Exchange Value
Bitcoin—the decentralized digital currency that
started turning a lot of heads in 2013 as more people got involved with mining, trading, and spending it. Bitcoin has its fair share of problems, given that it isn't overseen by any central authority, but that hasn't stopped its growing popularity. As a result, countless other crypto-currencies have popped up all over the web, some which seem almost too ridiculous to be real. 10. WiFi-Enabled Home Gadgets and Appliances As the Internet of Things becomes more mainstream, we're starting to see a lot more gadgets and household objects come with WiFi-enabled features. Someday, our entire homes and cities could thrive on a connected network where every device, machine, and thing can communicate with one another to perform and automate tasks. Fad - something that people are highly interested in for a relatively short period of time.
- an intense and widely shared enthusiasm for
something, especially one that is short-lived and without basis in the object's qualities; a craze. Fad - is a product that has little or no use but is characterized by a quick rise in sales and popularity followed by a quick decline in sales and popularity. This quick up and down in sales is because fad products usually do not satisfy a strong consumer need. Nevertheless, fads seldom completely die out, with some hardcore followers remaining loyal. Difference between Fad and Trends Trends have a much longer lifespan than fads. In fact, they can continue to be fashionable for years and even decades. The primary difference between a trend and a fad is that trends have the potential to be long-term influences on the market. 1) Fads The easiest way to categorize a fad is one word: short-lived. Typically, fads last for a total of one season, but they can also last less than a month. Fads are novelty driven fashion choices. A fad is often referred to as “catching on” with the larger population, but will often fade as quickly as it appeared. The easiest way to remember a fad is through a simple alliteration: fads fade. Although engaging in fads can be fun, they are often not worth investing a large amount of money or time. 2) Trends Trends have a much longer lifespan than fads. In fact, they can continue to be fashionable for years and even decades. The primary difference between a trend and a fad is that trends have the potential to be long-term influencers on the market. In addition, trends often involve altered classics. 1.
ALDUB 2.
CELLULAR PHONES 3.
LOOM BANDS 4.
JEJEMON 5.
AIR JORDAN SHOES
6. KPOP Lesson 2: Understanding the Elements and Characteristics of a Trend What makes a trend a trend? Elements of a Trend 1. Number of participants • pertains to people who follow a certain trend which is started by an individual or a group of people 2. Pattern of behavior refers to a trend that is formed from repetitive actions of people. 3. Long period of time is one of the crucial elements of a trend which means that a trend has to have a long-time frame, sometime running for decades. A trend may experience some ups and downs in popularity, may fade away, and may recur. 4. Cause • refers to the starting point of a trend which can be an idea, a technology, an event or a person. All trends have beginnings and someone or somebody definitely started it. 5. Consequence • refers to the considerable impact or influence of a trend. Social networking has become an encompassing trend that tends to influence behaviors of online users. With the popularity of smartphones, users began subscribing to various social networking portals which enable them to post activity statuses and photos, and even connect with celebrities. Lesson 3
Identifying Parts of a Whole
and Emerging Patterns in Trends • Trends as they grow and evolve tend to influence or give birth to other trends and become interconnected and interrelated. • trends are formed from the combination of things. Thus, a trend has constituent parts of portions that are interrelated. Identifying Emerging Patterns 1. Documentation - means being able to record your observations which you consider related to any trend. The primary tools for documentation, however simple, are notebook and pen. Some opt to use note-taking features or apps on a smartphone or tablet. The camera has also become necessary in providing visuals. 2. Archive or Memory is used to easily retrieve any documentation you have kept. Notes can be scanned or converted to a portable document format (PDF) while digital pictures can be easily saved. 3. Analysis is the stage where examination and combination happen. Looking for patterns on prospective trends. data is important and which can be discarded. Here, you can confirm emerging patterns like events becoming more frequent and things following a cycle 4. Presentation is representing your findings for easy understanding as a way of analysis. You can represent your findings through, among others, a mood board and a storyboard. A mood board is a collage of images, text, and object samples. • the sample diagram presented above is an example of this consisting of the linkages of the influences of the root trend to the development of new trends within the link plus the explanatory analysis A cause refers to an agent that brings about a result or a consequence. A consequence is always traceable to a cause which can be a person, thing, principle, motive, act, or event. There is no cause without a consequence and vice versa. (Urgel, 2017)