Trend is something that covers almost all of
human activities such as but not limited to
politics, beliefs, economics, lifestyle, social life
and the like whether the individuals or groups
of people are aware of it or not.
A Fad is something, such as an interest or
fashion, that is very popular for a short time
(Merriam– Webster’s Learner’s Dictionary).
A fad is a product that has little, if any, utility
but is characterized by a quick rise in sales and
popularity followed by a quick decline in sales
and popularity.
A person who starts a trend is called
trendsetter.
trendspotting refers to the study of trends and
the way they develop and affect society.
cool- hunting which is a hunt for those things
that will become popular before they are
popular.
Trend analysis is based on trendspotting but it
extends this into developing future scenarios
and so they say that to follow a trend, one must
not only be conscious of what is currently
happening but be wise enough to predict the
future.
A trend is a sequential pattern of changes in
recorded data.
Elements of a Trend
1. Number of participants
-pertains to people who follow a certain
trend which is started by an individual
or a group of people.
- The group then grows into a
community, and eventually swells into
national and international societies.
-One example of this is denim jeans that
became a casual wear by all genders on
a regular basis.
2. Pattern of behavior
- refers to a trend that is formed from repetitive
actions of people.
3. Long period of time
-is one of the crucial elements of a trend which
means that a trend has to have a long-time
frame, sometime running for decades.
-A trend may experience some ups and downs
in popularity, may fade away, and may recur.
4. Cause
-refers to the starting point of a trend which can
be an idea, a technology, an event or a person.
5. Consequence
-refers to the considerable impact or influence
of a trend.
Characteristics of Trends
Visual culture is another example that we
experience today. It was developed from
various trends─ digital camera, smartphone,
internet, Wi-Fi technology, social media, mobile
apps, computer, fashion, art, photography, to
name a few.
TRUE/FALSE
Remember that microtrends can become
macrotrends if they affect more lives and
societies. Then, macrotrends can become a
megatrend if it can affect a much larger group
for a longer period like a decade. Megatrends
can become gigatrends if they have everlasting
effects and influences. Therefore, it is evident
that the whole which comprises the large part is
made up of small things or parts. This can be
visualized below:
trends to a timeline and to different contexts,
something that can enable you and others to
see interesting new things. A slideshow is also
another option. Sometimes, new trends are
labeled with new names or terms in the hope of
popularizing a phenomenon. Again, the sample
diagram presented above is an example of this
consisting of the linkages of the influences of
the root trend to the development of new
trends within the link plus the explanatory
analysis.

Identifying Emerging Patterns

Documentation means being able to record
your observations which you consider related to
any trend.

Archive or Memory is used to easily retrieve

any documentation you have kept.

Notes can be scanned or converted to a

portable document format (PDF) while digital
pictures can be easily saved.

Analysis is the stage where examination and

combination happen.

Here, you can confirm emerging patterns like

events becoming more frequent and things
following a cycle. In grouping, you create
headings where observations and data can fall
under several categories.

Presentation is representing your findings for

easy understanding as a way of analysis.

TRUE/FALSE
A mood board is a collage of images, text, and
object samples. This is used to capture your
intuition and stimulate creative discussions
about trends. A storyboard presents a narrative
of possible scenarios. It functions to connect