Saint Paul School of Professional Studies

Campetic, Palo, Leyte

Business Plan

In fulfillment of the requirement in Arts and Humanities

Bustillo, John Paul

Cabanatan, Xylynn Myka

Cantero, Gladys

Jabien, Janine

Lagado, Aiella Mae

Malaluan, Chryshia Maye

Pesado, Ashley

BSA-1

EXECUTIVE SUMMARY
 Toteally is a Partnership business run by student-entrepreneurs John Paul Bustillo,
Xylynn Myka Cabanatan, Gladys Cantero, Janine Jabien, Aiella Mae Lagado, Chryshia Maye
Malaluan, and Ashley Pesado. Toteally is both an online and retail business selling customized,
hand-painted and printed tote bags where transactions are dealt physically or via official
Instagram, Tiktok and Facebook page.
The manufacturing of single-use plastic by businesses and manufacturers has increased
over time, and our country has seen a major increase in plastic pollution that has reached
alarming levels. The constant use of plastic stirrers, straws, lids, food wrappers, bags, bottle caps,
and bottles that have been developed and spread by enterprises and companies has made this
more difficult. As a result, the business decided to market tote bags since they are excellent
alternatives to plastic bags and are currently trendy among teens and young adults.
Teenagers and young adults who are active movers and trendsetters are the product's
target market. Producing these things will reinforce the value of reusing and recycling because it
is environment friendly. Communities may also be able to reduce their usage of plastic bags
thanks to this initiative, as Toteally may be used for a variety of purposes, including traveling,
shopping, supermarket shopping, going to school, and much more. They are also effective to use
because they are strong, stable, durable, and lightweight.
Lastly, Toteally is all about satisfying our customers and at the same time saving the
environment with its unique, affordable and high-quality products.

BUSINESS DESCRIPTION

Toteally is a Partnership type of business operating under student-entrepreneurs John

Paul Bustillo, Xylynn Myka Cabanatan, Gladys Cantero, Janine Jabien, Aiella Mae Lagado,
Chryshia Maye Malaluan, and Ashley Pesado. It is both a direct and online-based type of
buisness which will use Facebook, Tiktok and Instagram to carry out its transactions and place
its physical store at Campetic, Palo, Leyte.
 Teenagers and young people with an active lifestyle who are trend setters make up
Toteally's target market. Toteally offers customizable, practical, and environmentally friendly
tote bags at competitive prices. Each design is artistically painted, personally handwritten, and
printed.
Since tote can be used as shopping bags, casual everyday bags, laptop bags, laundry bag,
and even customized designer bags, Toteally decided to market tote bags. Customers can choose
to personalize their tote bags after placing an order. Since schools are now promoting
sustainability and banning single-use plastics, these tote bags will be a great hit on the market.
These bags can also be folded, laundered, and stored when not in use.
Moreover, according to a survey conducted in 2014 by Edelman Berland, "Owners of
reusable bags forget them on around 40% of their supermarket visits and use them only about 15
times before being abandoned." However, despite owning reusable bags and being aware of their
advantages, about half of respondents frequently choose to use plastic bags instead. To persuade
the target demographic to utilize eco-friendly tote bags, Toteally was challenged to remodel
basic tote bags and make them more stylish. Toteally acknowledges that executing this type of
business with the idea of competing against its competitors is difficult.
Toteally’s ultimate goal which is to help the environment is a significant reason to push
through with the venture. The company’s long term goal is make the brand popular and to reduce
the use of plastic bags in the market. The main purpose of toteally is to promote the use of tote
bags as a substitute for plastic bags.

Business Logo
Mission Statement
The company’s mission is “to provide satisfaction to our customers with high-quality,
reasonably priced customized tote bags and to encourage people to reduce the use of plastic
bags.”

Vision
A successful innovative and ethical business that provides satisfaction to their customers
and promotes environmentalism.
 ENVIRONMENT AND MARKET ANALYSIS

Market Segmentation

Geographic Demographic Behavioral Psychographic

 People near  Male and Female  Customers who  People with active
Campetic, Palo and  Teens (13 – 17 value art lifestyle
Tacloban City years old)  Customers who  People who are
 Young adults (18 – frequently uses trend setters or
30 years old) social media trend-follower
 Students
 Employed
 Unemployed or
Dependent

Targeting
The business will focus its marketing efforts to teens and young adults particularly
students and employees who have an active lifestyle and are trendsetters.

Customer Analysis
Generally, people favor carrying branded backpacks and trendy bags. Because they are
created locally, the tote bags are more economical for the target demographic than their
competitors. Teenagers and young adults between the ages of 13 and 30 make up the whole
target market and are most likely to set trends. The hipster style, which is currently quite popular
on social media platforms, is at the center of all of Toteally's designs. The option to customize
Toteally, as well as its affordability, uniqueness, and environmental friendliness, will encourage
the target market to purchase it.

Competitor Analysis
Toteally will be competitive when it comes to marketing their product. With the
appropriate marketing plan, the company's existing market position might rise to the top. The
company's main feature will be the tote bags' quality, affordability, and customizability. Given
the abundance of shops selling canvas or tote bags online, Toteally will view Shoppee and other
online shops as their biggest competitor.

SWOT Analysis

Strengths
Toteally’s greatest strengths will be the designs and the product itself. Quality and
uniqueness are assured in every tote bag. Each tote bag is designed according to the taste or
wants of the customer and we also mean to help the environment in our own little way. Since the
company will have its online presence and its owners are trendsetters themselves, Toteally will
be able to reach out to a larger target market with efficiency and would enable the company to
expand its distribution channels.

Weakness
Being new to this business and having low local brand awareness in Palo and Tacloban
City is one of the weaknesses of the company. This factor may affect the performance of
Toteally when it comes to popularity. Toteally will reach out through the target market online, so
the company will have its online competitive edge against its competitors.

Opportunities
The target market will be able to choose from a wide selection of designs and they can
also ask for it to be personalized. Innovation of new ideas and designs will help the company
grow. Toteally will adapt to the flow of fashion and eco-friendly awareness trends to come up
with new innovations and to spark interest and motivate the target market to be more cautious of
their environment. Additionally, schools are now banning single use plastics and promoting
sustainability which results to tote bags regaining back its popularity among students.

Threats
There are strong competitors in the market. Toteally consider these strong competitors as
threat since the business is a local brand name and may have a hard time competing with its
competitors. These competitors are already known in this type of business and may overpower
the company’s name. Another threat is the authenticity of patents of the tote bags. Competitors
with the same level as Toteally may copy the designs of the Tote Bags. Toteally will double its
effort in to promote its cause, its goals and its purpose.

MARKETING PLAN

Product Offering

small (10X12) printed

Teenagers and
young people with
Tote Bags medium (12X14) hand painted an active lifestyle
who are trend
setters
large (13X16) calligraphy
Target Market
The products are to be sold to young people particularly teens and young adults with ages
ranging from 13 to 30 years old who likes to follow trends and are studying or working near
Campetic, Palo, Leyte.

4P’s Analysis
Product
Toteally chose to market tote bags since it can be used as shopping totes, casual everyday
totes, laptop totes, laundry and even custom designer totes. Upon order, buyers have the option
to personalize their tote bags. These tote bags will be a big hit in the market as these bags can be
folded and kept when not in use. The company combined arts and recycling to come up with a
new way on how people see tote bags. Toteally will assure the quality and value of money by the
customer

Pricing
The business will charge the products based on the capacity or budget of a student. That
means the products will be very affordable to people who are still dependent and people who are
also working but still wants an affordable quality tote bags.
Prices ranges from 65 to 130 pesos base on the sizes and designs of the product. The pricing is
based on the products’ material prices plus a 30% markup.

Promotion
 Tarpaulin ads or Signs. This is for potential customers who happens to walk pass the
physical store, to catch their attention and make them more aware of what the business’ offers.

Social Media. More people can be reached from social media and this type of advertising
doesn’t cost that much. The company will create pages for Facebook, Instagram, and Tiktok for
promoting products, displaying key product details, designs, ready-made products with their
prices, and customer reviews.

Word of Mouth. Even though word-of-mouth advertising is a traditional strategy, it is

still one of the most effective method of promoting a product. Sometimes people require other
people's opinions, particularly when choosing which things to purchase. They therefore require
recommendations from customers who have used the product. Also, one of the business's
strategies is to persuade consumers to provide feedback on our products. It's essential to have an
established reputation and place in the market.

Place

The business will mainly conduct its transaction online through the use of a Facebook
page, Tiktok and Instagram account called “TOTEALLY”. In addition to that, the business will
also have a physical store located at Campetic, Palo, Leyte.

Distribution

Toteally will sell and deliver personalized tote bags via direct distribution technique. The
products will be sold and delivered to clients in retail without the assistance of outside parties.
Sales Forecast

The table shows the estimated quantity of products sold, cost of goods and estimated
profit for the month ended May 31, 2023.

Type of Sizes Costing Projected Daily Projected Monthly

Product (30% markup) Volume Revenue Volume revenue
Daily monthly
(x30)

Printed Tote S C – 50 2 130 60 7,800

Bags M – 15
SP – 65
M C – 70 3 273 90 24,570
M – 21
SP – 91
L C – 90 2 234 60 14,040
M – 27
SP – 117
Calligraphy S C – 50 1 65 30 1,950
Tote Bags M – 15
SP – 65
M C – 70 2 182 60 10,920
M – 21
SP – 91
L C – 90 1 117 30 3,510
M – 27
SP – 117
Hand-painted S C – 55 1 72 30 2,160
Tote bags M – 16.5
SP – 72
M C – 80 2 208 60 12,480
M – 24
SP – 104
L C – 100 1 130 30 3,900
M – 30
SP – 130
C – cost M – markup SP – selling price
 Month Ended Quantity Cost of Goods Sold Revenue Gross Profit
Sold
May 450 32,550.00 81,330.00 48,780.00

OPERATING PLAN

Equipment and Materials to be used

 Printer
 Heat press
 Teflon sheet
 Sublimation transfer paper
 Sublimation coating
 Printer ink
 Fabric Paint
 Paint Brush
 Fabric marker
 Blank Tote Bag

Process of Production

INPUT TRANSFORMATIO OUTPUT

N PROCESS
 Materials bulk- Graphic Tote Bags
bought online  Gathering of
materials and  Printed
equipment  Calligraphy
 Designing  Hand-painted
(printing,
calligraphy or
hand-painted
designs)
Cost Budget
The following are estimated by multiplying the prices of materials that will be used for
the production in 1 day to 30 days and other operating expenses. The total projected monthly
cost of the business is estimated to be 9,140.00

Materials Monthly Projected Cost

10X12 plain tote bags 1,050
12X14 plain tote bags 1,350
13X16 plain tote bags 1,650
Fabric Paint 550
Teflon Sheet 150
Sublimation paper 160
Sublimation coating 180
Fabric marker 50
Printer Ink 500

Operating expenses
Advertising Expense 500
Utilities Expense 300
Rent Expense 2,500
Miscellaneous Expense 200
TOTAL 9,140
 FINANCIAL PLAN
Capitalization
Each of the 7 member/owner of the business will contribute 3,150.00 pesos. This means
that the total initial capital for Toteally will be 22,050.00 pesos for the first month of operation.

Budgeted Income Statement

Toteally Company
Budgeted Income Statement
For the month ended May 30, 2023

Sales 81,330.00
Less: Cost of Goods Sold 32,550.00
Gross Profit 48,780.00
Less: Advertising Expense 500.00
Utilities Expense 300.00
Miscellaneous expense 200.00
Rent Expense 2,500.00
NET INCOME 45,280.00

Budgeted Cash Flow

Toteally Company
Budgeted Cash Flow Statement
For the month ended May 30, 2023

Initial Capital 22,050.00

Cash Inflows
Net Income 45,280.00
Cash Outflows
Acquisition of equipment & supplies 14,575.00
Cost of Goods Sold 14,100.00
Operating Expense 3,500.00

Ending Cash Balance 35,155.00

Targeted Financial Goals

The following are Toteally’s Financial short-term goals:

o To produce and sold more than 450 pieces of products for the next month.
o To increase sales by 3% every month
o To save for short term plans such as;
- Learning and adding new designs on the tote bags
- Building a much better physical store
- To put up a larger and better signage
- To boost our reach in Facebook, Instagram and twitter
 ORGANIZATION AND MANAGEMENT TEAM

XYLYNN MYKA CABANATAN

Manager/ Graphic Designer (Painting)

ASHLEY PESADO
Assistant Manager

GLADYS CANTERO CHRYSHIA MALALUAN JOHN PAUL BUSTILLO

Calligraphy Artist Marketing Manager Graphic Designer (Printing)

AIELLA MAE LAGADO JANINE JABIEN

Sales Sales