Environment Analysis
PEST Analysis
Political Factors.
 Health and Safety Guidelines - Due to
the pandemic caused by COVID-19, the
government imposed mandatory
minimum health standards protocols per
business establishments and activities.
Social Factors.
 Social Lifestyle - People have a hectic
lifestyle and work late in the office. Such
people are always preoccupied with their
daily routines and have no time for
healthy nutrition, exercise, or sleep. In
their daily routine, they choose fast food,
carbonated beverages, and coffee.
Economic Factors.
 Food prices - Healthier alternatives to
foods are now pricier compared to fast
food or easy-to-make meals.
Furthermore, the convenience of readily
made food despite the unhealthiness can
outweigh the trial and error of cooking
food from scratch.
Technological Factors.
 Mobile Apps- Food delivery was one of
the fastest-growing trends of 2020,
providing consumers with safe, socially-
distanced and convenient services.
COVID-19 and subsequent lockdowns
caused many restaurants to limit capacity
or close entirely, and millions of people
ordered food online. Despite relaxed
restrictions and many restaurants slowly
opening, consumers have maintained the
habit of placing orders through food
delivery apps.