I.

INTRODUCTORY PART

We all know that Filipinos love to eat to celebrate or without celebration. And also
Filipinos loves to eat affordable foods like street foods or from the food carts. Our
business IZZAWAP shall be operated by Alia Macy B. Caballero, Alliyah T. Tudara, James
Denver D. Coralde, Bien Lois C. Groyon, and Vynz S. Tavares. It will be located at 2121
Varona St. Tondo, Manila. IZZAWAP is a food cart and it’s part of Micro Enterprise which
only 9 employees or less and 3 million pesos and below. IZZAWAP will be set up on the
street to prepare and sell food to passers-by.

II. EXECUTIVE SUMMARY

III. ENVIRONMENTAL AND INDUSTRY ANALYSIS

Since the lockdown started in Manila, our business and affected due to the health and
safety protocols from the government to lessen and stop the spread of virus in Manila
City but we still operate the business just to follow the safety protocols like proper wear
of face mask, hand sanitation, and social distancing and to keep our business clean and
virus-free we sanitize our place and the food cart to secure the cleanliness and for the
sake of our customers. The high inflation rate that we still experience can’t affect the
customers budget price so they can still meet the great quality, great taste, and great
services in our business to serve it in every manileño. Our business will be located at
Tondo, Manila the most populated area and IZZAWAP can be located at Ugbo Street
night food park where in everyone can come and buy our delicious foods. During
lockdown many people spend their time through social media and many people are
avoiding physical contact due to safety protocols that's why people in manila increased
online shopping behavior.

IV. DESCRIPTION OF THE BUSINESS

Izzawap is a micro enterprise business that will be all about food products which will be selling
Hot Malaysian Coffee and Hot Malaysian Choco, Bubble Waffle that can be with or without Ice
Cream and Soft drinks. Our goal or mission statement is to provide high quality food and
services while maintaining a safe and clean place for the customers to relax and enjoy. Our core
values are holding our responsibility to be accountable for results, respecting the customers to
be able to create a free and happy environment, making the best foods for customer satisfaction
and being honest in terms of money.

Izzawap will be located 2121 Varona St. Tondo Manila. Its major physical asset is that food cart
shall be surrounded by more food carts and also indoor and outdoor restaurants. The place will
be spacious and can accommodate up to 15 customers. A lot of business operates from 4 in the
afternoon until 11:30 in the evening where the weather is not that hot.
 Izzawap will be managed by 5 people. Alia Macy B. Caballero who graduated from Lasalle
Benilde College as a Multimedia Artist that has experience of food tasting job because of her
sharp flavor sense, James Denver D. Coralde who graduated from University of the Philippines
that is expert in finance and also worked in Starbucks as a Barista that is professional in coffee
making, Bien Lois C. Groyon who graduated from University of Santo Tomas that now works as a
Seaman who have experience or has trained in food service, Alliyah T. Villanueva who graduated
Lyceum with a Degree of Bachelor of Science in Business Administration Major in Management
and now works as an Administration Manager at Okada Manila and the last person is Vynz S.
Tavares who graduated from Ateneo De Manila University having the course of Hotel Restaurant
Management and now works in a 4-star hotel as a Food Business Operator.

V. PRODUCTION PLAN

Izzawap will be manufactured through batch processing. The physical plant consists of 4 steps.
First, planning for everything that includes the internal and external assets, layouts, menu
planning and facilities. Second, buying machinery and equipment. Third, training the people and
preparing for the opening of the shop and lastly, opening the shop. The machinery and
equipment includes bubble waffle pan machine, LPG tank, electric pot, electric mixer, stainless
mixing bowl, spatula mixing bowl, spatula, measuring cups, weight scale, glass canister, plastic
gloves, whisk, spork, paper cups, stainless cart, scissor and knife. We will get the ingredients
from our supplier which is the Creative Company and the ingredients are waffle mix flour, syrup
such as chocolate, strawberry and caramel, toppings that includes mini marshmallows, sprinkles,
crushed oreos and choco sticks, vanilla extract, etc. The future capital equipment needs will be
the upgraded machines and equipment.

VI. OPERATIONS PLAN

VII. MARKETING PLAN
VIII. ORGANIZATIONAL PLAN

IX. FINANCIAL PLAN

IZZAWAP
Projected Income Statement - First Three Years (2022-24)
DIVISIONS Year 1 Year 2 Year 3
SALES 1,800,000 2,160,000 2,808,000
Cost of Sales 500,000 500,000 500,000
Gross Profit 1,300,000 1,660,000 2,308,000
OPERATING
EXPENSES

General and
Administrativ 20,000.00 20,000.00 20,000.00
e Expenses
Shipping
Expenses 30,000.00 30,000.00 30,000.00
Salaries and
40,000.00
90,000.00 40,000.00
90,000.00 40,000.00
90,000.00
Wages

Operating
Income 1,210,000 1,570,000 2,218,000

Interest and
other 36,300 47,100 66,540
Charges (3%)

Income
Before Tax
1,173,700 1,522,900 2,151,460

Provision for
Income Tax 234,740 304,580 430,292
(20%)

NET
INCOME 938,960 1,218,320 1,721,168

X. ASSESMENT OF RISK

There are risks you need to face when starting a new business, and these are the one that our
shop will be tackling and our responses to it. The first one is the lack for poster design. When
opening a store designs is what usually attracts the customers so it needs to be precise and well-
planned. The second the lack of staff training, a store with poor staff training means failure in
the business because one of the key factors of business are the staffs or the employees and if
your business is having problem with the staffs then expect that your store is going nowhere.
Our solution is that we should dig deeper in staff hiring, hiring an employee is not only on how
skilled or how experienced the applicant is but also how he treats the customers. The third issue
we might encounter is the lack of cash flow for marketing expenses. Cash flow is very important
in a business, simply because without the proper cash flow the business will lead to bankruptcy.
The solution for this is to know what we want and what we needed in our business to make a
proper budgeting. Every business should also have a list of expenses to keep track on how and
 where the money is being spent. The last issue that we might encounter is the lack of marketing
for our product. If the store fails to endorse their product, their efforts will go to nothing. The
solution for this is to use different media platforms like Facebook, Instagram, TikTok, or any
media platforms where people can see the product easier. Keeping the consistency not only for
the tastes of the products itself but also on the service given to the customers.

XI. TIME TABLE