BUSINESS PLAN

of
DDY Corporation
Trading as
‘DDY’s D.M.B.B.’

Atienza, Jasfer
Francisco, Christene Joy
Panganiban, Jane
Villena, Andrea
Nuñez, Faith
Lising, Mark Denrick
Almonacid, Karl Lendell
Ruelan, Mika
Creo, Prince
Saenz, Robert James
Ramos, Saerine
Apolinar, Angelita

11 – HUMSS - Marcial

January 2023

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 TABLE OF CONTENTS

 Section 1 – Acknowledgement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03

 Section 2 – Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04

 Section 3 - Business Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05

 Section 4 - Environmental Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05

4.1 – Analysis of the Political Aspect

4.2 – Analysis of the Economic Aspect
4.3 – Analysis of the Social Aspect
4.4 – Analysis of the Technological Aspect

 Section 5 - Marketing Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09

5.1 – The Product/Service

5.2 – Pricing
5.3 – Location/Place
5.4 – Promotion

 Section 6 - Organizational Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

 Section 7 - Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

7.1 – Income Statement

7.2 – Balance Sheet

 Section 8 – Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

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Section 1 - Acknowledgement

We would like to express our gratitude towards our institution, Camp Vicente Lim
Integrated School, for handing over this opportunity to creating our business plan,
facilitating us, and for guiding us throughout the project. We would also like to give our
thanks to our educators, Mr. Kenneth Alcantara for facilitating our class in
Entrepreneurship, and Mr. Tobias Lawrence for facilitating our class in Empowerment
Technologies. We have been given quality material, profound teachings, and keen
guidance, all of which are essential to the completion of this project.

We would also like to thank all of the people who have prompted, supported, and
motivated us to create this plan. This includes all our peers, our families, and others
who were integral to this process. The research conducted has not only challenged us
but enlightened us on the vast world of entrepreneurship and the countless
opportunities that we can take in our future.

This project has manifested, materialized, and brought the concepts of financial
and business concepts to life. The experience that this has created for us is welcomed,
for it has shaped us into aware individuals. All of these which are not only integral to the
process of what it takes to be an entrepreneur, but in order to understand the society
that we live in and how the business world is just as intricate as other aspects in society.

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Section 2 - Executive Summary

Snacks are defined as small portions of food taken between meals. They are also
defined as a light meal that is eaten in a hurry or in a casual manner. Whenever snacks
come into our minds, we often think of pastries, sandwiches, biscuits, or when looking at
the perspective of a Filipino that calls snack time “merienda”, we usually get common
street food like kikiam, fish balls, siomai, isaw, kwek-kwek, and a lot more that we are
used to see or eat.

We, from DDY Corporation, formed by aspiring entrepreneurs and people who
have had experience in the food business of all kinds of jobs, are aware and have
chosen that we are able to create a business of our own, confident enough with the
combination of our knowledge and experience.

Our business will be running though mobile food tricycle carts, trading under the
name of DDY’s DMBB. In a very brief elaboration, our trade name is meant to satirize
the use of abbreviation in vehicles and their companies, best example of which would
be the Bayerische Motoren Werke AG, or best known as the BMW. The portion of our
trade name (DMBB) stands for “Drive Me Baby”, named in hopes of using Generation Z
humor to attract customers.

The use of mobile vehicles to sell our products to potential customers were
suggested to us by members of the team who have had prior experience working in the
business, particularly as employees or vendors themselves. The potential of mobile
food carts has been proven over the years, and with the increasing demand of
modernization, we have chosen to follow up to the trends and not only just try it for
ourselves, but to succeed in hopes of making a profit and becoming successful through
this trade.

In order to be successful, we have done research about its potential, in which the
importance of the locations to sell is seen and the best prices in which we can sell our
products which would be affordable in the eyes of a consumer and profitable in the eyes
of the seller.

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 Our corporation, the DDY Corporation, currently consisting of experienced and
confident enough to start and run a mobile fast-food business. The fundamental activity
of our business would be the distribution of snacks and beverages via a mobile food
cart/tricycle.

The business is ran by a staff of at most two people, wherein one of them is the
cook and one of them manages the front of the house or is the one that helps in
accommodating the customers and writing down their orders. The preliminary menu
consists of the Fill-It-Up pie, blue lemonade, and bottled mineral water.

The business aims to satisfy our customers through hearty food and put a smile
on the faces of all age ranges.

Section 3 - Business Description

The DDY Corporation was formed after an effort by a group of people who have
history on the food business, coming together to devise businesses to profit, delight
customers with filling and hearty foods combined with an enthusiastic and positive
service from our workers, and yearn for the amelioration of the already illustrious food
business scene.

We hope to be recognized as the paramount brand of foods of all kinds, from a

variety of snacks to meals that will satisfy the people, for a very affordable price for its
undeniable high quality. The D.M.B.B hopes to sustain the want of customers to snacks
of all kinds that will seek the interest of all age ranges, from the youth to the olden. We
provide them contaminant-free, with quality, with the inclusion of local ingredients, and
arouses an experience that will keep you coming back for more, with a smile.

Section 4 - Environmental Analysis

4.1 - Analysis of the Political Aspect

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 The government’s main source of revenue are taxes, a compulsory financial
charge imposed on taxpayers, mainly businesses, in order to cover public expenditures.
In 2010, the contribution of taxes to the revenue of the government amounts to more
than 80%, thus the importance of taxes here in the country. They also profit from non-
tax revenues like the state-owned companies and bond issues. The basic source of the
Philippine tax law is the National Internal Revenue Law, which codifies all tax
provisions, the latest which is embodied in the Republic Act No. 8424, also known as
the Tax Reform Act of 1997. The Tax Reform for Acceleration and Inclusion or
otherwise known as the TRAIN Act or the Republic Act No. 10963, took on full effect on
the 1st of January 2018, and still to this day, mandates the reduction in personal income
tax rates.

Table 1 – Income Tax Rates

Taxable income band (in PHP) Tax rates

1 to 250,000 0%
250, 001 to 400,000 15%
400,001 to 800,000 20%
800,001 to 2,000,000 25%
2,000,001, to 8,000,000 30%
more than 8,000,000 35%

The Environmental Management Bureau (EMB) of the Department of

Environment and Natural Resources (DENR) is a line bureau that is mandated to
implement on a nationwide scale the six important environmental laws to wit:

1. Environmental Impact Assessment Law

2. Toxic Substances And Hazardous Waste Management Act
3. Clean Air Act of 1999
4. Ecological Solid Waste Management Act
5. Clean Water Act
6. Environmental Awareness And Education Act of 2009

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4.2 – Analysis of the Economic Aspect

The gross domestic product is the standard measure of the value added created
through the production of goods and services in a country during a certain period,
income earned from the produce, and the total amount spent on the final goods and
services. It is the monetary measure of market value, and the main measure of the
economy of a country. The Philippines’ Gross Domestic Product (GDP) saw a growth of
7.2 percent in the fourth and final quarter of 2022, resulting to a full-year growth of 7.6
percent in 2022.

The Philippine peso is the official currency of the Philippines. As of the 31 st of

January 2023, the currency exchange between USD and PHP is characterized by the
following: 1 United States dollar is equal to 54.51 Philippine pesos.

The inflation rate, however, was a hot topic for the year of 2022. The 2022
average inflation rate stood at 5.8 percent, significantly higher than the 2021 average
inflation rate of 3.9 percent. December 2022 saw the highest inflation rate reported,
which was 8.1 percent. This is the highest inflation rate increase since November 2008.
The main contributor on the increase of the inflation rate would be the food, beverages,
and agricultural produce.

4.3 – Analysis of the Social Aspect

The total population of the Philippines in 2022 was around 115,559,008. In the
census released on May 2022, it was reported that the total population was around
109,035,343 and there were 26,393,906 households. An average household has the
size of 4.1 occupants. By sex, 50.6 percent of the population is male while the other
49.4 is female. By age groups, the age range of 15-64 years take up 63.9 percent of the
population, while 0-14 years take up 30.7 percent and 65 years and over take up 5.4
percent. The median age is 25.3.

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 Table 2 – Population According To Sex

Sex Population Proportion

Male 55,017,643 50.6
Female 53,649,400 49.4

Table 3 – Population According To Age Ranges

Age Range Population Proportion

0-4 years 33,414,245 30.7
15-64 years 69,397,349 63.9
65 years and over 5,855,449 5.4

In the 2020 census, Calamba had a population of 539,671, representing 15.96

percent of the population of the province of Laguna and 3.33% of the overall population
of Region 4-A or known as the CALABARZON region.

4.4 – Analysis of the Technological Aspect

According to the WebstaurantStore blog, the mobile food industry is the fastest
growing sector of the food service industry in western countries. It comes in various
styles and sizes to serve a variety of purposes, and there are characteristics that we
must consider before choosing our transport vehicle.

Table 4 – Difference of Mobile Food Vehicles

Food Trailer Food Truck Food Cart

Largest in size
8-53 feet long and 7-8 ½
feet wide
Large enough for full-sized
restaurant equipment and
full staff
Smallest in size
10-26 feet long and 7 feet 4-7 feet long and 2-6 feet
wide wide
Large enough for countertop Limited space for very few
cooking equipment and a small appliances and a staff
staff of 1-3 cooks of 1-2 employees

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 The pros and cons of owning a food cart, the projected vehicle used by our
business, are the following:

Pros Cons
- Highly affordable for business - Lack of equipment
- Compact size for busy areas - Limited storage
- Mobility - Mobility is dependent
- Creates closer relationships - Stigmatized
- Space-saving
- Niche menus

Section 5 – Marketing Plan

Brand Logo

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5.1 – The Product/Service

It is the intention of the corporation to start a business that sells snacks through a
convenient way with mobile vehicles. The D.M.B.B., will offer snacks of all varieties from
similar snack bars. However, the preliminary menu suggests a more constricted, limited
menu. The preliminary menu offers pies as the main snack, alongside drinks, which are
as of now, blue lemonade and water.

Most of the orders to be made in the snack vehicle will be prepared in the eyes of
the customer, the process in which the pie is made and cooked in heat. At certain times,
especially when a busy service is expected, pies will be cooked in advance in order to
catch up to the orders.

A vehicle will consist of two workers, a cook, who would prepare the ingredients
and cook in order to provide the orders of the customers, and a helper, who would then
help in accommodating the orders and customers.

The D.M.B.B will be driving around Monday – Saturday, from 8am to 10am; 2pm
to 6pm i.e. operating for a total of 6 hours per day.

5.2 – Pricing

The D.M.B.B. will be competitively pricing their products and at the same time,
adjusting to the prices of expenses in order to not only provide quality products and
service to customers but also be self-sustainable.

The main snack in our preliminary menu, the pies, are made from sliced bread,
eggs, breadcrumbs, and a filling of choosing, either chocolate or cheese as of now. The
following table are the expenses in order to create the product and the prices of our
preliminary menu.

The following are the possible main competitors:

1) Camp Vicente Lim Integrated School’s Canteen

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 2) Other mobile snack carts/vehicles around Canlubang

Table 5 – Table of Ingredients and their Prices for the Pie

INGREDIENTS PRICE (in PHP) PRICE/PC

Sliced bread 56 3 per slice
Breadcrumbs 25
Eggs 9
Cheese 60
Chocolate 23

Table 6 – Prices of the Items in the Preliminary Menu

ITEMS COST PRICE (in PHP) SELLING PRICE (in

PHP)
Fill-Me-Up Pie ~19 25
Blue Lemonade ~10 15
Bottled Water 15

5.3 – Location

Our business will be trading on multiple locations, in particular targeting areas with
institutions nearby. As of now, we are targeting areas nearby Camp Vicente Lim
Integrated School and in the bustling streets of Brgy. Canlubang.

The target customers included are from the general public living, working, and
passing through Brgy. Canlubang, which is a major industrial zone in the city of
Calamba located in the province of Laguna. It straddles between the cities of Cabuyao,
Calamba, and the municipality of Silang in Cavite.

There are multiple vantage points that our mobile vehicle could sell our products.
Firstly, the institutions nearby our selling areas could potentially attract passing
customers, especially students. In the bustling streets in more urban areas near malls,

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for example, in iMall, we would be attracting passing workers who could buy a snack in
an affordable price provided by us.

5.4 – Promotional Methods

Our approach for the promotion of our business is simple, we are going to using a
mixed range of promotional methods in order to promote the business and hopefully
attract customers.

In order to promote the business, we can use:

1) Flyers
2) Posters
3) Social media
4) Word-of-mouth

With the insurmountable rise of usage of social media, an effect caused by the
lockdown from the protocols imposed by the government for safety precautions during
the pandemic, we can take advantage and reach to as many people as possible about
our business and hopefully create a domino effect wherein the word-of-mouth promotion
takes place, which is probably still the best way of promoting a product

Section 6 – Organizational Plan

According to StrategicCFO, the chain of command in a company refers to the

different levels of command within the organization. It starts with the top position such
as CEO or the business owner, all the way down to the front-line workers.

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 The DDY Corporation is a food corporation with the following incorporators:
Jasfer Atiena, Christene Joy Francisco, Jane Panganiban, Andrea Villena, Faith Nunez,
Mark Lising, Mika Ruelan, Karl Lendell Almonacid, Prince Creo, Robert James Saenz,
Saerine Ramos, and Angelita Apolinar.

The corporation who would manage the business, follows a textbook structure
seen in known franchising businesses. The position with the most power belongs to the
Board of Directors, the shareholders of the company, they who have the power to
influence the decisions made. This will be followed by the CEO, who would be the
representative and second highest in command and serves as a general manager of the
departments. These are followed by the marketing managers, production managers,
and the finance managers, all representing and managing their own, separate
departments

The business will follow a very small structure in which the store owner is the
command in chief of the store. This will be followed by the frontline workers, the cook
and the service staff of the vehicle.

Organizational Chart for DDY Corporation

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 Organizational Chart for DDY’s D.M.B.B.

Section 7 – Financial Plan

7.1 – Income Statement

DDY’s D.M.B.B.
INCOME STATEMENT
For Quarter Ending
December 31, 2023

Sales 300,000

Less: Cost of Goods

Sold
Materials 10,000
Labor 20,000 30,000

Gross Profit 270,000

Less: Expenses
Fuel 5,000

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 Permits and Licenses 5,000
Vehicle Maintenance 5,000
Utilities 5,000
Miscellaneous 7,500 27,500

Less: Tax 45,000

NET INCOME 197,500

7.2 – Balance Sheet

DDY’s DMBB
BALANCE SHEET
December 31, 2023

ASSETS
Current Assets 30,000
Long-Term Investments &
Funds 15,000
Property, Plant, &
Equipment 40,000
Intangible Assets 10,000
Other Assets 5,000
Total Assets 100,000

LIABILITIES
Current Liabilities 16,055
Long-Term Liabilities 23,945
Total Liabilities 40,000

OWNERS’ EQUITY

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 Contributed Capital 25,000
Retained Earnings 35,000
Total Owners’ Equity 60,000

Total Liabilities and

Equities 100,000

Section 8 – Appendix

The roots of this idea stems from the experiences that most of the incorporators
have had in their history at the food business. Some have overseen a bankruptcy of a
business, some have worked in minimum wage jobs, works of all kinds that have led to
these very moments.

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