‘DDY’s D.M.B.B.

’
Business Plan of DDY Corporation trading as ‘DDY’s D.M.B.B.”
Table of contents

01 02
Executive
03
Business
Acknowledgement Summary Description
Warm thanks for the people who A general scope of things to be What does the business even do?
helped in creation of the plan. tackled. What do we uphold?
Table of contents

04
Environmental
05 06
Organizational
Analysis Marketing Plan Plan
An environmental analysis is Marketing is necessary in order to A lack of structure creates
necessary in order to assess the actually pique the curiosity of more inefficiency therefore lack of
environment and the areas in which people. productivity.
the business will perform their
operations in.
Table of contents

07 08 09
Financial Plan Appendix Other Mentions
The following statements that show A quick narration of the history of A thanks and the best portion to ask
potential statements of the the beginning of the company. questions.
corporation.
01 Acknowledgement
Thank you to-
We are grateful for . . .
Camp Vicente
Lim Integrated School Sir Alcantara and Sir Toby
Thank you for being the institution to facilitating us Thank you for teaching us, guiding us, every help
students throughout our progress and handing over that you’ve done for us in order to create the
opportunities like these. following project.
02 Executive Summary
The most brief it can be.
Our business . . . .

● Snacks here in the Philippines is characterized by

pastries and street food.
● Our business will be trading/running through mobile
food tricycle carts named as ‘DDY’s D.M.B.B.’.
● The potential of mobile food carts has been proven over
the years, and with the increasing demand of
modernization, we have chosen to follow up to the
trends and not only just try it for ourselves, but to
succeed in hopes of making a profit and becoming
successful through this trade.
03 Business Description
What do we do?
Our business . . . .

● Devise businesses to profit

● Delight customers with food and service
● Yearn for amelioration

● We want to be a paramount brand of foods of all

kinds for all.

● We provide them contaminant-free, with quality, with

the inclusion of local ingredients, and arouses an
experience that will keep you coming back for more,
with a smile.
 Environmental
04 Analysis
What is around us?
Analysis of the Political Aspect

● The government’s main source of revenue are taxes, a

compulsory financial charge imposed on taxpayers,
mainly businesses, in order to cover public
expenditures.
● The basic source of the Philippine tax law is the
National Internal Revenue Law.
 Table 1 – Income Tax Rates

Taxable income band (in PHP) Tax rates

1 to 250,000 0%
250, 001 to 400,000 15%
400,001 to 800,000 20%
800,001 to 2,000,000 25%
2,000,001, to 8,000,000 30%
more than 8,000,000 35%
Analysis of the Political Aspect
● The Environmental Management Bureau (EMB) of
the Department of Environment and Natural
Resources (DENR) is a line bureau that is mandated to
implement on a nationwide scale the six important
environmental laws to wit:

1. Environmental Impact Assessment Law

2. Toxic Substances And Hazardous Waste Management
Act
3. Clean Air Act of 1999
4. Ecological Solid Waste Management Act
5. Clean Water Act
6. Environmental Awareness And Education Act of 2009
Analysis of the Economic Aspect
● The Philippines’ Gross Domestic Product (GDP) saw a
growth of 7.2 percent in the fourth and final quarter of
2022, resulting to a full-year growth of 7.6 percent in
2022.
● The Philippine peso is the official currency of the
Philippines. As of the 31st of January 2023, the
currency exchange between USD and PHP is
characterized by the following: 1 United States dollar
is equal to 54.51 Philippine pesos.
● The inflation rate, however, was a hot topic for the year
of 2022. The 2022 average inflation rate stood at 5.8
percent, significantly higher than the 2021 average
inflation rate of 3.9 percent.
Analysis of the Social Aspect

Table 2 – Population According To Sex

Sex Population Proportion

Male 55,017,643 50.6
Female 53,649,400 49.4
Analysis of the Technological Aspect
Table 4 – Difference of Mobile Food Vehicles

Food Trailer Food Truck Food Cart

Largest in size   Smallest in size
8-53 feet long and 7-8 ½ 10-26 feet long and 7 feet 4-7 feet long and 2-6 feet
feet wide wide wide
Large enough for full- Large enough for Limited space for very few
sized restaurant equipment countertop cooking small appliances and a
and full staff equipment and a staff of 1- staff of 1-2 employees
3 cooks
Analysis of the Technological Aspect
The pros and cons of owning a food cart, the projected vehicle
used by our business, are the following:

 Pros  Cons

- Highly affordable for - Lack of equipment

business
- Compact size for busy areas - Limited storage

- Mobility - Mobility is dependent

- Creates closer relationships - Stigmatized

- Space-saving  

- Niche menus  
05 Marketing Plan
How do we get to people?
BRAND
LOGO
We plan to . .

● It is the intention of the corporation to start a business

that sells snacks through a convenient way with mobile
vehicles. The D.M.B.B., will offer snacks of all
varieties from similar snack bars. However, the
preliminary menu suggests a more constricted, limited
menu. The preliminary menu offers pies as the main
snack, alongside drinks, which are as of now, blue
lemonade and water.
● The D.M.B.B will be driving around Monday –
Saturday, from 8am to 10am; 2pm to 6pm i.e. operating
for a total of 6 hours per day.
 Table 5 – Table of Ingredients and their Prices for the Pie

INGREDIENTS PRICE (in PHP) PRICE/PC

Sliced bread 56 3 per slice
Breadcrumbs 25  
Eggs 9  
Cheese 60  
Chocolate 23  
Table 6 – Prices of the Items in the Preliminary Menu

ITEMS COST PRICE (in PHP) SELLING PRICE (in

PHP)
Fill-Me-Up Pie ~19 25
Blue Lemonade ~10 15
Bottled Water   15
We plan to . .

● The D.M.B.B. will be competitively pricing their

products.

● The following are the possible main competitors:

1) Camp Vicente Lim Integrated School’s Canteen
2) Other mobile snack carts/vehicles around Canlubang
We plan to . .

● Our business will be trading on multiple locations, in

particular targeting areas with institutions nearby. As of
now, we are targeting areas nearby Camp Vicente Lim
Integrated School and in the bustling streets of Brgy.
Canlubang.

● Our approach for the promotion of our business is

simple, we are going to using a mixed range of
promotional methods in order to promote the business
and hopefully attract customers.
06 Organizational Plan
What is the structure?
The structure is . . .

● The DDY Corporation is a food corporation with the

following incorporators: Jasfer Atienza, Christene Joy
Francisco, Jane Panganiban, Andrea Villena, Faith
Nunez, Mark Lising, Mika Ruelan, Karl Lendell
Almonacid, Prince Creo, Robert James Saenz, Saerine
Ramos, and Angelita Apolinar.
07 Financial Plan
Financing????
08 Appendix
The story.
The story is . . .

● The roots of this idea stems from the experiences that

most of the incorporators have had in their history at the
food business. Some have overseen a bankruptcy of a
business, some have worked in minimum wage jobs,
works of all kinds that have led to these very moments.
THANK
YOU
Any more questions?