I.

TITLE
Style Stunner Clothing
II. RATIONALE
Style Stunner Clothing is an upscale women's clothing boutique that will give an unforgettable
experience for everyone. Style Stunner clothing selections and exclusive personal style services,
which include a detailed style assessment, will ensure that our customers are well dressed. We
provide a nice dress class, not just for casual attire but can use in formal occasion. Style Stunner
Clothing will provide services such as style assessments, alterations, personal shopping, and
special ordering to customers during store hours and by personal appointments. Style Stunner
innovative style assessments and educational emphasis in helping women develop their personal
styles will enhance our reputation as a truly unique boutique. Also Style Stunner Clothing have
an online store that can assess customer through our social media accounts.
The brand was created to cater to the modern woman, creating classic staples and fashionable
trends that compliment and keep-up with the modern woman’s dynamic and ever-changing
lifestyle.
The fashion and retail industry tends to be overly youth focused. However, by closely following
generational fashion trends as well as our own customers’ purchasing preferences, we will tailor
our inventory to meet the specific needs of our clientele. We will solely focus on our styles,
colors and fits to flatter the Millennials and lady Baby Boomer. Meeting the needs of their figure
will be our specialty.
The décor will be simple and natural yet elegant that can create your atmosphere. The look of
this boutique outside is different what is inside, it is what they always say that the beauty is in the
inside. Style Stunner is the best for you to know your style and fashion.

Mission Statement
Style Stunner Clothing’s mission is to provide women with a boutique that offers a comfortable
and approachable environment, to showcase quality, well-constructed fashions from prominent
and cutting-edge designers, to help women learn what clothing and styles go best with their
unique personalities and to generate buzz and sales through top-notch exclusive services.
Style Stunner Clothing aims at maintaining the highest standards in terms of customer service,
quality of product, and a wide range-selection to satisfy the needs of the target market.
We treat our customers with high priority and in order to serve them better and meet their
expectations we understand their lifestyle, experience and needs.
Vision Statement
Style Stunner Clothing will operate with perfection in every aspect, cherish beauty and style
within the fashion industry and we aim at maintaining our brand name and reputation.
Business Objectives:
The Primary Objective of our Business are given below:
 To establish a unique clothing retail business in San Miguel Bulacan.
 To advertise enough so that our boutique will become will become a trending topic to the
costumers.
 To maintain a strong relationships with clients.
 To ensure that our designs are produced with high quality products, because it helps to
seal the company's popularity and staying power.
 To provide quality clothing and customer service at a reasonable price.
 To achieve a profit within the first year.
 Continually and consistently increase total number of customers per year.

Guiding Principles
1. Being Mindful of our Customers and our Staff
Coinciding with our family values, we will treat both our customers and staff in a manner
in which we ourselves would want to be treated (or better!)
2. Gratitude
“An attitude of gratitude” shown to our customers, employees and vendors because
without their input, service, labor and time, our business would not be here without
them.
3. Our Service
We will proved the warm and friendly service given the staffs that will make the
customers feel comfortable and will help them regarding their needs.

III. PROJECT PROPONENT

The Style Stunner Clothing is currently managing and owned by Ms. Clarissa
Cayetano, Ms. Erika Kirsten Cruz, Ms. Charlene Pascual and Ms. Leane Sanguyo.
 After the four of them finished their course on business administration in Far Eastern
University, they plan to manage a business which is the Style Stunner Clothing which
is located at San Miguel Bulacan.
After Ms. Clarissa Cayetano received her diploma with the course of Fashion
Designing and showing her skills and experience in fashion design she was assign to
become a manager to their business.
They invest a lot of money for them to succeed to start to build this clothing boutique
and they decide to properly manage and organize this business to gain a high profit.

IV. PROJECT LOCATION

Style Stunner Clothing will be leasing a space located at San Juan, San Miguel,
Bulacan. This space has 30 square meters and was previously leased as an computer
shop. Although the location was previously utilized as an computer shop, the tenant
removed the majority of the furniture, fixtures and equipment. We feel it is essential
for our initial and ongoing success that we locate ourselves in the heartbeat of the
community.

V. BRIEF DESCRIPTION OF THE PROJECT

Style Stunner Clothing will be located at San Juan, San Miguel, Bulacan. The brand was
created to cater to the modern woman, creating classic staples and fashionable trends that
compliment and keep-up with the modern woman’s dynamic and ever-changing lifestyle.
The Style Stunner Clothing will be wholly owned and operated by its owners and staffs.
The Style Stunner Clothing will be open 7 days a week with hours as follows:
VI. DETAILS OF THE PROJECT

Monday 9 am – 6 pm
Tuesday 9 am – 6 pm
Wednesday 9 am – 6 pm
Thursday 9 am – 6 pm
Friday 9 am – 6 pm
Saturday 12 am – 6 pm
Sunday 12 am – 6 pm

A. Labor Requirements
The following regulations are in place to protect workers and potential hires and
require that we treat our fairly, we will provide them with benefits and a safe
workplace.
 Adopt workplace safety measures
 Safety and health protection on the job
 Smoking inside the work premises is prohibited
 Flexible work arrangements

B. Type and number of workers needed for the operations

There are several categories of personnel in the clothing business such as the
manager, sales lady, cashier. Each has a specific function and contributes to the
operation of the business. There is no need to hire for a manager because the
owners could replace for the hid co-owners in handling the business if the
manager in charge is not around. There will be a sales lady who will assist and
entertain the customer and also cashier that will manage the payment of the
customer. We want to hire only an experienced sales lady and cashier so we don’t
have to provide extensive training. Then, as we become established we will
develop a training program to help our future employees to understand our
philosophy and the image we want to project. Over all Style Stunner Clothing will
be having three employees.
C. Operational Cost

Although different businesses have different cost associated with them, the main
operating expenses of most business include:
Operating Expenses
Salaries and Wages 288,000
Employee’s Benefits 36,000
Repairs and Maintenance 12,000
Taxes and Licenses 60,000
Utilities Expense 45,000
Rent Expense 96,000
Insurance Expense 60,000
Supplies Expense 600,000
Advertising Expense 50,000
Representation Expense 20,000
Total Operating Expense 1,267,000

D. Potential buyers or market of the products or service as well as the reasons

why these are the target market
The Style Stunner Clothing are targeted primarily to young women in their 20’s
and early 30’s that are fashion forward and always looking for the hottest trends.
They carry many different clothing lines that include: collections, mainline,
premium, boutique, unique, designer, and emerge. Style Stunner Clothing wants
to drive home the idea of being able to create your own unique look and style.
This would mean that many of their customers are not exactly what you would
call mainstream and aren’t afraid to be a trendsetter in their own way. Aside from
that however Style Stunner Clothing is also a great place for these girls to get
their occasion outfits or formal attires.
E. Sales Projection or the approximate sales and profit needed
The projected profit and loss demonstrates increases on net income within a year.

Revenues 2,160,000
Less: Operating Expenses
Salaries and Wages 288,000
Employee’s Benefits 36,000
Repairs and 12,000
Maintenance
Taxes and Licenses 60,000
Utilities Expense 45,000
Rent Expense 96,000
Insurance Expense 60,000
Supplies Expense 600,000
Advertising Expense 50,000
Representation 20,000
Expense
Total Operating Expense 1,267,000
Net Income 893,000

F. Capital needed on the amount of money to finance the project

The capital needed to finance the project is Php1,267,000 Million. The owners or
stakeholders will provide the exact needed amount for the business.