I.

PROJECT PROFILE
Project Name

Sector

Proponent

Duration

Site

Source of Fund

II. OBJECTIVE
Our establishment will provide high customer satisfaction by rendering excellent
services, quality products, and furnishing an enjoyable atmosphere at an acceptable and
fair price. We will also maintain a friendly, fair, and creative work environment which
create serious long-term relationships with our clients.
We allows both male and female folks to have their hair needs satisfied in one
convenient visit. We will offer private services too, in which our hair stylists and barbers
can go to the homes of clients to have their hair problems solved. We know that home
service generate a whole lot of profit that is why we want to key into the trend.
These are the products and services which will be catered to best meet our
costumers needs:
A. Services:

1.
2.
3.
4.
5.
B.
1.
2.

Hair styling
Hair perming
Hair weaving
Hair colouring
Nail care services such as manicures, pedicures, polish, and nail enhancements.
Products:
Shampoo with conditioner
Hot oil

III. BACKGROUND
The salon will put up at Lolitas building located beside public market in Abatan
Buguias Benguet. The salon will utilize 20square meter. The space will be rented from
Lolita Dumalti, the owner of the Lolitas building. The location is strategically situated on
one of the busiest place in Benguet. It is a high profile area, with easy access from all
parts of the vicinity.
Nowadays, the fashion industries really have the great influence to the masses on
the hairstyle or should we say hair science. Celebrities and other famous star were also
have the great influence to their fans and followers. As a result, these fans tends to have
the same hairstyle whenever their idol have new. On the other hand, we cannot deny the
fact that all hair are growing so fast so we really need to have a haircut or new looks once
in a while. Having haircut or hairstyle depends on what status an individual stands; he
maybe a performer, a military or police personnel, a performer, a model and a student
alike or it is a part of having a good hygiene or even we can say that a person let his hair
cut depends on what mode or problem he encounters.
Establishing a line of business is a great challenge a businessman should kept in
mind in order to lessen or even zero consequences once the business is put up. So,

together with my partner we had already came up and furnished a plan with this hair
beauty related business venture. This is the result of planning and hands- on survey of
what kind of business and where it will be best located.

IV. COMPANY PROFILE

The establishment will be owned by Ana Marie Degyem, and will be manage by
her friends Shirley Diwas and Lherma Pediglorio. They will be responsible for activities
such as hiring and training, purchasing, and retail sales.
*ORGANIZATIONAL CHART*

V. TECHNICAL SPECIFICATION
1. what is your strategies?
2. what is your system?
Sales Forecast
It is important to state that our sales forecast is based on the data gathered during
our feasibility studies and also some of the assumptions readily available on the
field. We render hair services to about 50 people a day, and about 350 people
every week.

Then about 1, 500 people in a month and then about 20,000 people in the first
year. Apart from the hair services for male and female, our additional manicure
and pedicure services will also help generate more income. Below is the sales
projection for HairDo Salon, it is based on the location of our business and the
services and products that we will be offering;

Of course, your first move before delving into any business is to come up with a good
master plan. Research your market and draw up a business plan, and then find a good
location for your business. To ensure that the salon runs efficiently, you will also need
some essential equipment, supplies and furniture for your beauty salon. A number of
things go into establishing a good salon; from basic things like scissors and combs to
large furniture like salon chairs and trolleys. You can purchase these supplies from a
wholesaler but only as much as you need and later, you can add extra supplies according
to your requirement. Before buying your equipment and supplies, you should bear in
mind the number of customers you want to attend to at a time and the number of workers
that you are planning to employ.

VI. PRODUCT AND PRODUCTION VOLUME

1. categories saleable and nonsaleable base from history?
2. schedule of purchasing product?

VII.MARKETING ASPECTS
1.
2.
3.
4.

Strategies
competitors
existing problem
companys weakneses
Marketing Strategy and Sales Strategy

The marketing strategy for HairDo salon is going to be driven basically by excellent
customers service and quality service delivery. We will ensure that we build a loyal
customer base. We want to offer the best services to our customers, so that they can
readily help refer folks who might be in need of our services. We are not undermining the
fact that first impressions lasts a great deal which is why we have put everything in place
to see that we give each client a wow moment so that they can unreservedly ell others.
We are a salon that is strategically located in New York and we are going to maximize the
opportunities that are available, which is why we spend more to locate the business in a
location that will be visible and accessible to plenty of people. We will adopt the
following means to attract the kind of people that we look forward to be our clients. Part
of the marketing and sales strategies that we will adopt is;

Open our HairDo Salon with a big shindig.

Advertise our salon business on magazines for men and women, in business
directories and local radio station

Promote our business online via our official website and all available social media
platforms

Continuously Improve the performance of our services

Hire the services of experts to make our HairDo salon brand known in New York.

Deliver consistent customer experiences to all our guest; making our first
impression count positively

Make use of attractive hand bills to create awareness and also to give direction to
our salon

Adopt direct mailing coupon marketing approach

Position our signage / flexi banners at strategic places

Create a loyalty plan that will enable us reward our regular customers

Engage on road shows within our neighborhood to create awareness for our salon
business.

Target Market
Before choosing a location for HairDo Hair salon, we conducted our feasibility studies
and market survey and we were able to identify those who will benefit greatly from our
service offerings. Every detail is written in our hair salon marketing plan. Basically, those
who will benefit from our service offering are adults- both male and female, as well as
children. This type of folks cut across various sectors of the economy. Our target
customers can be classified into different groups.

We are set to market our services in our neighborhood, talk to different people, corporate
executives, business owners, celebrities, amongst many others. These are the category of
people that we intend marketing our hotel to;

Corporate Executives

Business People

Parents and Guardian

Celebrities

Teenagers

Students

3.1 Competitive Summary Pennys Hair Salon wants to set itself apart from other beauty
salons that may offer only one or two types of service. Having come from such a salon,
Penny realized from talking to clients, that they desire all of the services that we are
proposing, but they remain frustrated because they must get their hair done at one place,
and nails at another. Although the focus of Pennys Hair Salon is hair services, we do plan
to offer our clients the convenience of all these services in one location. There are a
number of salons like ours, but they are mainly in the very high income parts of Brandon
and surrounding areas. We do not intend to compete with these so called day spas. We
wish to offer a middle ground for those clients who cant quite afford those high-end
luxury salons. Our business atmosphere will be a relaxing one where clients can kick

back and be pampered. Coffee and soft drinks will be offered to clients as they enter for
service. Televisions will be located in the waiting and hair-drying areas.

Competitive Advantage
Starting a hair salon business might not be a herculean task after all. As a matter of fact, it
is an easy to set up business that does not require formal training to achieve. This means
that you might even decide to get into this trade without training, provided you will hire
expert stylists. Anybody can set this business up, if they have the required startup capital.
It means that the possibility of having countless hair salons is high, since getting the skill
of hair making can be maneuvered.
We aware of this which is why we are leaving no stone unturned in making our shop a
one stop arena. It is for that reason that we have decided to come up with a business
concept that will position us to become the leader in New York. Our competitive edge is
that we are a standard hair salon that has loads of expert stylists that are on standby to
meet the needs of the clients. Our business offerings also will easily assist us in attracting
the various clients that will look to attract.
We can confidently say that the location of HairDo will definitely count as a positive for
us, because we have decided to come to New York, where we intend to attract the crme
de la crme in the society, as well as all and sundry. Our services will be customized to
meet the needs of all our customers because we are aware that there is loads of

competition. That is why we shall keep training our team so that \they can continue to
give our clients the best at all times all year round.

Threat:
Some of the threats that are likely going to confront Hair Do Salon might be losing our
clients to other competitors. If we win them over and are not able to give them the best of
services, then there might be likelihood that we lose them again. This is one of the aims
of wanting to even surpass the needs of the people so that we can gladly continue to be at
the top always.

Weakness:
It is no longer news that the competition rate in the hair salon business is one of the
highest all over the world. It is for this reason that our weakness was realized. As such;
our weakness is solely hinged on the fact that there are loads of other business owners
who have delved into the hair making business in New York. This means that we have to
brace yup for ample competition. Nonetheless, we shall continue to do our best to see that
we bridge a gap between our strength and weakness.

VIII. WASTE DISPOSAL

1. MANAGEMENT
2. MONITORING
3. EVALUATION

IX. ******* dnt correct FINANCIAL ASPECT

COMBS AND BRUSHES
You need to have the right hair brushes and hairdressing combs in your beauty salon.
Here is a list:
Square Brush
Rattail Comb
Wide-Toothed Comb
Tail-End Comb
Round Brush
Two Vent Brushes
Paddle Brush
Two Smoothing Brushes
Thermal Brush

 Teasing
Wide- Tooth Brushes
Rat-Tail Comb
Two-Tail Comb
Regular Brushes And Combs
Pitchfork
Rake Hair Brushes And Combs

ELECTRONIC GROOMING EQUIPMENT

You can ask your hairstylist for suggestions and recommendations on the types of
scissors and clippers that they would like to use. Here is a sample list:
Trimming Scissors
Barber Scissors
Hair Clippers
Ridged Curling Iron
Curling Iron
Hair Straightener
Big Barrel Curler

 Curling Comb Hair Dryer

HAIR STYLING TOOLS

To keep up with the different hair styling demands of your customers, you will need the
latest hair styling tools. Always check some hair styling magazines to get an idea about
the latest styling tools that are used in this business, but here is a sample list:
Hair Straighteners
Blow Dryers
Diffusers
Hair Curlers
Hot Rollers
Multi-Styling Kits
OTHER SUPPLIES
The other supplies that you would require for your hair salon include:
Hair Clips
Mixing Bowls
Aprons
Water Sprayers

 Applicator Brushes
Paper Towels
Handheld Mirrors
Geyser
Rubber Gloves
Plastic Gloves
Hair Steamers/Hair Processors
Hood Dryers
Shampoo Bowls

PROFESSIONAL HAIR CARE PRODUCTS

Shampoos
Conditioners
Hair Straightening And Perming Kits
Styling Gels
Serums
Mousse

 Hair Colors
Hair Dyes
Hair Extensions
Wigs

FURNITURES
HAIR STYLING CHAIRS: This is the most basic furniture that you will require for your
hair salon. You will find a variety of hair styling chairs that comes in different colors and
forms.
HAIR STYLING STATION: A hair styling station should include a mirror, storage
drawers, tool compartments or tool holders and an electrical outlet. There are various
designs and amenities provided with the hair styling station that you can choose from.
CARTS AND TROLLEYS: This very important furniture equipment allows hairstylist
have all the styling tools right next to them while attending to a client. It enables easy
storage and portability of the styling tools and keeps you organized.
RECEPTION DESK: The first place that your clients see is the reception area. So you
will need a reception desk that is stylish. You can choose a large or a small reception
desk; it depends on the layout of your salon, the size of your business and your budget.

WAITING AREA CHAIRS: You may not be able to attend to every client simultaneously.
Clients might need to wait few minutes before their preferred stylist is free, hence the
need for waiting area chairs for such clients. Waiting area seats can be either chairs or a
couch, depending on your budget.

Pricing
We know the importance of gaining entrance into the market by lowering our pricing so
as to attract all and sundry that is why we have consulted with experts and they have
given us the best of insights on how to do this and effectively gain more clients soon.
Our pricing system is going to be based on what is obtainable in the industry, we dont
intend to charge more (except for premium and customized services) and we dont intend
to charge less than our competitors are offering in Abatan Buguias Benguet
Be that as it may, we have put plans in place to offer discount services once in a while
and also to reward our loyal customers especially when they refer clients to us. The prices
of our products will be same as what is obtainable in other places.

SERVICES
Hair:

SALON PRICE

HOME SERVICE

haircutsa
relaxers
perms
colours
shampoo & conditioning
curling
reconstructing
weaving
waving.
Nails:
manicures
pedicures
polish
sculptured nails.