BUSINESS PROPOSAL

Wear it with comfy-dence!

LEADER:

Franchesca Monica F. Eguia

MEMBERS:

John Rafael B. Santiago

Chris Lenmarc A. Oraiz

Aldrich P. Ampuan

Rein Kenji Laurente

1
BUSINESS PROPOSAL

I. Introduction
The Business Concept and the Business Model

BUSINESS CONCEPT
1. Company Name

Kumpiyansa Rig-out

2. Product
Tops
3. Concept Review
● What is it called?
- Kumpiyansa Rig-out
● What does it do?
- We produce an affordable and trendy tops
● How will it benefit the customers?
- It benefits the customer in a way that it provides them a top that is affordable
but will last for a long time and can somehow uplift/boost themselves.
4. Target Market
● To whom are you trying to sell?
- People who want to spread positivity
- GYM-goers
- College Students and High School Students
- Professionals
● What do you know ahout your potential customers?
- People who want to spread positivity: Because we know there are some
people who wants to influence and let others know that people will not judge
for who you are.
- Gym-goers: Because the fabric we used in our materials is both cotton and
dri-fit, and they will love this because we are certain that all of the gym-goers
always sweat, so with a dri-fit, they can exercise more comfortably.

2
BUSINESS PROPOSAL

- College and High School Students: Because our shirt can boost their
positiveness and aesthetic.
- Professionals: because nowadays, especially people who are now working,
are stressed from all the works they do, so we aim to sell these products to
them to also spread positivity and be the light of their workplace.
5. Value Proposition
● What exists in the marketplace right now?
- Businesses who offer t-shirts, sweatshirts, and dri-fit clothes with minimalistic
design.
● How is your product different?
- The pricing ranges and product quality differentiates Kumpiyansa Rig-out's
items from those of its competitors.
6. Revenue Model
● How will your concept make money?
- We will use advertisements for our products to help us gain popularity and
money.
● Does the market have potential for growth?
- Our business has the potential to grow more because of its different varieties
and unique style of designs. We also sell it online and on traditional market
that will help our business to grow more.

3
BUSINESS PROPOSAL

BUSINESS MODEL

THE BUSINESS GOALS: VISION, MISSION, OBJECTIVES AND PERFORMANCE

TARGET

1. Vision
- A world where people can spread positivity, and a world where there's no one
who hides on the society with the reason that they're mentally unstable.
2. Mission
- We aim to give aesthetic and good-looking clothes to our customers for them
to gain more confidence.
3. Core Values
a. Diversity and Consistency

4
BUSINESS PROPOSAL

- We aim to offer a wide selection of premium tops, whether for gym attendees
or simply for fashion-conscious people. We can increase our consumer base
this way and keep them loyal to our company while also earning their trust.
b. Integrity
- We aim to teach our employees not only the tasks that will be given to them
when they apply to our company, but also teach them the right morals and the
ethical standard in serving customers.
c. Teamwork
- We do knowledge sharing and teamwork are essential for the development of
a product. By assigning roles based on our strengths and expertise, fostering a
positive team culture, and providing necessary resources, team members can
effectively collaborate and contribute to the project's success.
d. Novelty and Innovation
- We aim to give our consumers high quality products, and give them a good
service for them to achieve their expectations about our products. We also are
sure to stand out and possibly become more successful than our competitors.
- We surely improve and develop our products if there is some
misunderstanding about the quality and service that we have given to our
consumers. In this way we can stay competitive and lead us to increase
efficiency and growth of our business.
e. Opportunity Seeker
- The opportunity we saw in this business is the people, who are hiding from
the society just because of their mental instability. So, we created this business
to spread positivity and make the society happy.
f. Discipline and Respect
- Open communication, excellent manners, and respect are crucial for business
success, ensuring that all customers and individuals are treated with dignity
and respect.
4. Objectives
- To be at part with fashion trends nowadays
- To provide high-quality, and trendy tops with an affordable price

5
BUSINESS PROPOSAL

- To encourage or uplift people who lack self-confidence.

- To offer different options/varieties that can satisfy not only customers’ wants
but also their needs
- To have a strong presence when it comes to social media platforms to capture
much more customer/consumer
5. Performance Target
After a year, new clients will recognize Kumpiyansa Rig-out because of multiple
engagements.
⮚ In two years, the company will be reinforced and will establish a solid customer base
that will promote Kumpiyansa Rig-out as a high-quality, and affordable clothing brand.
⮚ In three years, the company will have a concrete plan for people interested in
franchising the business.
⮚ In four years, the business will expand and there would be multiple co-partners in
various provinces throughout the Philippines.

II. EXECUTIVE SUMMARY LAURENTE & ORAIZ

III. THE BUSINESS PROPONENTS: ORGANIZER WITH THEIR

CAPABILITIES AND CONTRIBUTIONS

6
BUSINESS PROPOSAL

7
BUSINESS PROPOSAL

JOB DESCRIPTIONS

⮚ Business Owner – They are the one in charge of the development, continuity, direction,
and day-to-day management of their enterprise.
⮚ Accountant – The one who performs accounting functions such as auditing, account
analysis and financial statement analysis.
⮚ Financial Director – The role of the Financial Director is to hold company's long-term
health and growth. They report the current financial status and it's their job to avoid
bankruptcy.
⮚ Manager – Demonstrates strong leadership. It is one's duty to keep an eye on daily
company operations, improve overall business operations, teach department heads,

8
BUSINESS PROPOSAL

manage budgets, make strategic plans, develop policies, and communicate with business
goals.
⮚ Deputy Manager – Supports and assists the general manager with regards to procedures
and operations inside the company/business. Deputy manager establishes a good
relationship with the general manager and employees to achieve organizational
objectives.
⮚ Human Resource Manager – The individual manages and oversees the implementation
of Kumpiyansa Rig-out's rules and procedures for all employees, including tracking leave
requests and ensuring attendance.
⮚ Cashier – Accepts different mode of payment and ensure that all prices and quantities are
correct.
⮚ Sales Manager – The one who leads the sales team by providing guidance, training,
mentorship, setting sales and goals.
⮚ Sales Representative – Sales representative interacts with the customers directly. They
are assigned when it comes to providing what customer’s needs and wants, ensures the
customer’s positive experience from the start ‘til the end.

IV. The Target Customers and the Main Value Proposition

A. Target Customers
⮚ Customer Profile
1. Customers want high quality clothing at a cheap price
- We prioritize affordable pricing and guarantee the precision and quality of our
products, ensuring that our customers get high-quality items at affordable
prices.
2. Customers need more varieties in terms of product choices
- Our business has different varieties in terms of color, fabric and products. We
have two choices on fabrics which are cotton and drift We also have different
clothes such as t-shirts, dri-fit clothes and sweatshirt that consumers can avail.

9
BUSINESS PROPOSAL

3. In terms of online customer service, customers want to experience a smooth

transaction or fast response when they are inquiring about something,
especially at business hours.
- To gain positive feedback about our Customer Service via online, we will hire
a Moderator for our social media pages, so that we will have an immediate
reply to our customers online, and can monitor our sales online.

⮚ Demographics
- Kumpiyansa Rig-out’s major target market will be people of all ages; when it
comes to purchasing capability, they would have to rely on their jobs or
allowances. Other demographics such as race, marital status, number of
children, education level, and religion will not affect the business.
⮚ Psychographics SANTIAGO
- Kumpiyansa rig-out will focus on the interests or requests of our customers’ in
terms of:

preference - Different types, sizes, and designs are offered by Kumpiyansa rig-
out. So, our customers have a choice in what they want.

Lifestyle - The tops that Kumpiyansa sells can be worn on a daily basis, in the
gym, for sports, or for other occasions or events.

Spending habits - Kumpiyansa rig-out will observe consumer spending habits

and behavior so that we can navigate where and when the best time to launch
promotions, sales, and adverts will be.
⮚ Technographics
- For our Technographics, we have a supplier that can print the shirt for us and
we will sell it. The machinery, tools, and materials they will use for our
product are Heat press, printer, screens, cutter, emulsion, dryer, inks, and
lastly, transfer paper.
⮚ Quantified Value

10
BUSINESS PROPOSAL

- Due to the company's reputation for producing high-quality clothes at

affordable prices, Kumpiyansa Rig-out will certainly bring clients joy and
satisfaction.
⮚ Unique Differentiation SANTIAGO
- Kumpiyansa rig-out will differ not only in price but also in terms of the
story/meaning behind of our brand. We chose the name kumpiyansa (confidence)
because we believe our product is very relevant or trendy, and as we all know,
wearing trendy clothing immediately makes you feel more confident.
⮚ Headline
- Wear it with comfy-dence!

B. Principles
⮚ Providing good quality clothing at an affordable price
- Customers frequently torn between affordability and durability but high cost.
As a result, we had the idea that if we created a clothing line that is both high-
quality and reasonably priced, both our customers and us or our
company/business would benefit. And while clothing is one of everyone's
basic necessities, how can it be listed among the basic needs if its cost is not
yet within reach? We think that no one should have to choose between having
high-quality clothing and being able to afford it, because we all deserve not
only a basic top but also a stylish top that is inexpensive and will last for a
very long time.

⮚ Prioritizing comfort and style

- To ensure positive feedbacks about our product from our customer, we will
first test the shirts they have made. if it's not itchy, is it comfortable,
breathable, stylish, and also trendy. And if we finally approved that the
product is good, we will then sell it to the people.

⮚ Building a good relationship with your team

11
BUSINESS PROPOSAL

- Building a good relationship with our team can help us grow faster ang
became successful because of our team work. We can also be popular in the
clothing industry if we have a nice and good relationship with each other.

⮚ To Create a Good Connection with our Customers

- Fostering a strong relationship with customers is crucial. We prioritize the
highest quality products and are trustworthy in all interactions. Our customers
feel valued and appreciated, ensuring they can trust us and continue to be
loyal customers.

C. Proposition
⮚ Captive Market
- To capture the attention of our buyers, we will create things such as
advertisements about our product, and some discounts like a "buy 1 get 1 free"
promo.
⮚ Uniqueness SANTIAGO
- Kumpiyansa rig-out provides a unique and different style of design per top. By
this, customers can choose what they think is more suitable for them or in line
with their preference/like.
⮚ Affordability
- Affordability helps us to gain more customers who are looking for high
quality and aesthetic looking products for affordable price.
⮚ Safety Package Delivery
- The most important of all, is how our package is delivered to you because the
customers can judge our business by our packaging. A good packaging can
attract more customers, that’s why here in Kumpiyansa Rig-out aside from
having a high-quality product at an affordable price we also make sure that
our product is nicely packed and is 100% safe when delivered to you.

12
BUSINESS PROPOSAL

V. The Market
Market Justification based on Industry Dynamics
EGUIA

Macro and Micro Environmental Factors Affecting the Business

⮚ Macro-Environmental Factors
1. Economic Factors LAURENTE
2. Demographic Forces
- Kumpiyansa Rig-out is a clothing store that provides a different types
of clothing products. And when it comes to our shop, we will choose a
place that is easy to find and is open to everyone. Our business is a
clothing shop that will be open to the customers’ ideas, concepts,
preferences, and suggestion. So, we can assure that we will provide a
product that will really satisfy them.
3. Technological Factors AMPUAN
-Through numerous social media platforms like tiktok, facebook, and
instagram, Kumpyansa uses technology as an efficient tool to improve quality
and extend its products. By doing so, it is able to engage and engage with a
broad audience.
4. Socio-cultural Factors ORAIZ
- In business, we should always keep in mind the differences of one's culture, we
should understand their beliefs and ways of living. But in spreading confidence and
positivity, even though every single human being is different, we will unite as one to
boost this aspect. With our business, everyone will understand each other and no one
will be misunderstood or abandoned.
5. Political and Legal Factors
- We promise that our store will go through registration in order to
protect the integrity of our brand. To ensure that we don't infringe
upon the rights of any third parties with respect on anybody else's

13
BUSINESS PROPOSAL

business or brand, we will also abide by the rules and regulations that
apply to online platforms.

⮚ Micro-Environmental Factors
1. Customers AMPUAN
-The industry heavily relies on crucial elements like customers, who are
the primary source of funds, to influence the selection of products and
services, ensuring a seamless and effective business operation.
2. Supplier LAURENTE
3. Competitors
- Kumpiyansa Rig-out will be more consistent to our marketing strategy,
since clothing line is very rampant or popular nowadays. Additionally,
we will be more hands-on to our online platforms especially to our
customers feedbacks and suggestions because it can help us to
navigate what we need to improve with regards to our products and
services.
4. Courier ORAIZ
- Kumpiyansa will surely make a positive impression on how we deliver our
products on our customers. They always give an incredible feedback on how quick
their products are delivered, and on how well-packaged the products are.

5. The Public AMPUAN

-Because the general population are the consumers, our actions may affect
how our customers see us. Customers' views on our company, whether favorable or unfavorable,
are important since they can affect us. Because of this, Kumpyansa can provide consumers both.
high-quality shirt and more effective service.
6. Potential Investors SANTIAGO

- Having a potential investor in our clothing line business, "Kumpiyansa

rig-out," can bring a lot of benefits that can help the firm expand and
succeed, especially when it comes to the financial aspect.

14
BUSINESS PROPOSAL

Size, Potential, and Realistic Share of the Market

⮚ Target Customers SANTIAGO, EGUIA, & LAURENTE

⮚ Penetration Rate AMPUAN
⮚ Market Volume EGUIA
⮚ Market Value ORAIZ

VI. The Product and Service Offering

SANTIAGO
ORAIZ
LAURENTE
AMPUAN

• We prioritize client safety during the ongoing pandemic, utilizing a courier to

ensure the safe delivery of our products.

• Kumpyansa concentrates on the preferences and trends of our intended market. We

meet their wardrobe requirements and offer them minimalist apparel that
complements their sense of style and way of life. We make sure that we can collect
customer input so that we can improve and enhance our goods and services.

• Kumpiyansa rig-out offers discounts for bulk orders

• Kumpiyansa rig-out provides a range of sizes from xs to 2xl to guarantee the

comfort and confidence that it provides to the consumer.

• Kumpiyansa provides two types of fabric in clothing: DRI-fit and Cotton.

• Kumpiyansa provides a positive impact to the community.

15