Business Plan

(May 1, 2021)

ENTREPRENEURSHIP
Submitted by: 12 ABM-B
•Arguelles, Shiela Mae
• Molina, Eyze
• Pajares, Juvilyn
•Tatel, Mae M.

SE`s Clothing Line

Santan St. Blk 6 lot 8 Brgy. San Isidro Antipolo, Rizal
Antipolo City CALABARZON, Philippines
09659034797
Https://www.sez'sClothingLine.com,
SEz'sclothingline1234@gmail.com
Confidentiality Agreement

The undersigned reader acknowledges that any information provided by EyzeShieMaeLyn

group in this business plan, other than information that is in the public domain, is confidential in
nature, and that any disclosure or use of same by the reader may cause serious harm or damage to
Clothing Line business idea. Therefore, the undersigned agrees not to disclose it without express
written permission from EyzeShieMaeLyn group.
Upon request, the undersigned reader will immediately return this document to
EyzeShieMaeLyn group.

___________________
Signature

EYZESHIEMAELYN
_________________
Name (typed or printed)
May 1, 2021
____________
Date

This is a business plan. It does not imply an offering of securities.

Table of Contents

Topic
Confidentiality Agreement
I. Instructions: Executive Summary
Executive Summary
II. Instructions: Company Description
Company Description Worksheet
III. Instructions: Products & Services
Product & Service Description Worksheet
IV. Instructions: Marketing Plan
SWOT Analysis Worksheet
Competitor Data Collection Plan
Competitive Analysis Worksheet
Marketing Expenses Strategy Chart
Pricing Strategy Worksheet
Distribution Channel Assessment Worksheet
V. Instructions: Operational Plan
VI. Instructions: Management & Organization
Management Worksheet
Organization Chart
VII. Instructions: Startup Expenses & Capitalization
VIII. Instructions: Financial Plan

2
 IX. Instructions: Appendices
X. Instructions: Refining the Plan
Now That You’re (Almost) Finished
Executive Summary
SEz's Clothing line is a Business idea that resells and manufactures trendy
clothes. This business idea was build by management team, with a legal structure of
corporation. Our product has a free size to small to medium frames with a fabric cotton
and very affordable that can enhance our customers confidences of their every day
lives.
The problems that we're solving for our target consumers is to know what are the
trendy clothes and what kind of materials that makes the product more affordable,
because consumers attract on affordable products which is the lower prices. Our ideal
customers in this business idea is the generation Z, who always check their
OTD's(Outfit For Today) on social media. Our business has many competitors that
makes us be more stronger to make this competition leads us to a success. We only
reach success by our unique selling proposition that include lowest cost and high
qualities. My management team contributes production methods also invest a deeper
relationship to consumers.
This business use for financing purposes and we want to get higher return on
business investment and we want to use those funds to further grow the business also
helps the community economy. This business will be more profitable because of the
I. Instructions: Executive Summary

II. Instructions: Company Description

Company Description Worksheet

Business Name SE's Clothing line

Company Mission to make sure our customers will be satisfied in their shopping
Mission experience in our store. As well providing customers with Hugh quality,
Statement modern clothing in hopes of having the competitive advantage.
•Trustworthiness. •Innovation
Company •Engagement •Empathy
Philosophy/ • Honesty. •Socially conscious
Values • Practical •Passion

SE’s Clothing line will change your perception about fashion. Full services
Company Vision comfort, friendly staff, a relaxing atmosphere and the best prices in you can
afford. An experience that will leave something glowing inside and out.

3
 1. SMART routine

Goals &
Milestones 2. Significant

3. Team responsible

The generation Z is the target market of this business because this

generation loves trendy clothes and fashion. They always love doing OTD's
Target Market (outfit for today) on the social media.

1. Lazada
Industry/
Competitors 2. Shopee

3. Shien

SE's Clothing line is legally structured by Corporation.

Legal Structure/
Ownership

III. Instructions: Products & Services

Product & Service Description Worksheet

Business
Name
SE's Clothing Line
The SE's Clothing Line sells trendy fashion clothes,
Product/ manufactured by the company and retail from the
Service Idea suppliers.

The SE's Clothing line products special benefits is can

Special motivated and change the perception of every buyer on
Benefits their selves by using fashion, were everyone can be
beautiful.
SE`s Clothing line product's unique features are the
Unique Qualities, style, variability and the experience.
Features

4
 SE's Clothing line's loans, accrued expenses, taxed
Limits and owed, wages, account payable from the suppliers,
Liabilities Nature of Market and the industry

Outlining the steps required in distribution and

delivering.
Production Also estimating the cost associated on delivery and
and Delivery
production, including all the cost to the warehouse
space, transportation and others.
SE's Clothing Line suppliers:
•Dressmaking Materials Company
Suppliers •Fabric Factory
•Clothing Company

SE's Clothing Line trademarks, inventions and innovation

Intellectual ideas are the intellectual property, that means it is our
Property literary works.
Special
Permits

Our product has a free size of small to medium frames

with a fabric cotton and very affordable that can
Product/
Service enhance our customers confidences of their everyday
Description lives.

IV. Instructions: Marketing Plan

SWOT Analysis Worksheet

Strengths Weaknesses Opportunities Threats

Product/ Service •A creative •Limited Sources To be one •Many
Offering mind in of materials. of the competitors
innovating around the world.
unique designs •May encounter
famous
for our across many stores in •Our products
products. different clients the world will not become
or customers that with the what people
•Trend have very best of wants.

5
 identification. different opinions the
about our design following:
•Knowledge in s and fashion
sustainable sense.  Fashion
practices. Visual
•Market Back Merchand
•Knowledge in iser.
fashion sense.
 Fashion
•Superior Writer/Jo
communication urnalist -
 Fashion
•Good in Stylist
getting along
with others.

•Organization.

•Teamwork
adds a new
ideas and
wonderful
services.

Brand/ •Well-fashioned •Incapable in •Having a good •Not able to

Marketing employees. maintaining the relationship to adopt change
properly clients. suddenly.
•Well-trained organized charts.
employees. • prioritizing •Declining profits
•Low profile for clients always in as patents run-
•Excellent rate some clients. all ways. off.
of customers
•Success in •Deteriorating
•Leadership in creating strategic
production engaging alliances.
innovation. content.
•Enterprise
•Highly bargaining
efficient, low- issues.
cost
manufacturing. •High staff
turnover
Impact of
logistical
inefficiencies
disconnected,
and less loyal,
customer base.

•Changes in
consumer
spending
patterns.

•Consumers
becoming more
6
 demanding.

•Being nice to •Some other •Good •Competitors to

other staffs. staffs competing performance and steal your staffs.
•Resisting in not friendly organized •Managing time
Stretch goals. manner. management. cards.
•Sharing ideas •Performance •Development. •Updating
with each other. management. •Employee employee
•Having •Employees not coaching. information.
functional having good Mentoring. •Managing
Staff/HR
knowledge and relationship with •Succession benefits.
expertise. others. planning. Reporting.
•Trusty Worthy •Organizational •Compliance.
•Time development
management
and Self
Discipline.

•Properly •Don’t have •To be known •Security and

organized Corporate Social around the world fraud risk
system in doing Responsibility in that our company •Credit risk
financial charts. a proper way. has a good •Market risk
•Financial Staffs •Limited product financial •Legal risk
with great availability. management
ability or •lack of team.
Finance strength to quantitative
generate profits goals.
and sufficient
cash flow to pay
bills and repay
debt or
investors.

•Great •Poor •Using CSR to •Being leave able

communication communication success. by competitors.
skills. skills. •Goal oriented •Not able to
•Good •Lack of and efficient reach client’s
motivational supporting •Having a expectations
skills. others. positive instinct. toward our
•Strong •Poor time •Maintain services.
Operations/ negotiation management. schedules.
Management skills.
•Increase
products
quality.
•Have a strong-
bond team.

Market •Client’s loyalty •Poor research •Selling more  Becomin

developed on pricing products in g overly
through solid structure can existing price
reputation. also put a markets. competiti
•Good referral
company at a •Selling existing ve.
relationship
with suppliers. disadvantage. products in new  Being too
markets (either ethnocen
geographic or tric.
7
 new segments)  Excessive
cost of
big data.

Can any of your strengths help with improving your weaknesses or combating your
threats? If so, please describe how below.
One of our company's strength is having a strong negotiation skill. It can help us to overcome
our weakness in Market Back because we are able to have more clients just by using this skill in
negotiation especially when there are many competitors out there.

Based on the information above, what are your immediate goals/next steps?
Our next step is to try hard to maintain our strength, improve our weaknesses, seek for even
more opportunities and learn how to cope up with threats.

Based on the information above, what are your long-term goals/next steps?
Our company's long term goal is to be successful by using those strengths, overcome
weaknesses, grab every opportunities that can benefit our company and even if there is threat,
be able to cope up with it.

Competitor Data Collection Plan

All of our competitors research that
price is very important to business.
Price Price is one of the customers standard
that they will put some loyalty on some
of our competitors.
Our company decides to put the
Price as a very important to make
the company 'in' on the customers
market standards.

Our company researched about the The company must research again,
benefits/features of the company and to know what are literally exactly the
Benefits/Featu to the competitors and we think that benefits and features that we own,
res benefits and features can also help on so that we become unique to the
every business clearly just like our other competitors.
competitors.
The company must intimate Shareholders must know the value of
competitors. market demand.
Market Analyze business profit and the The company must innovate the
Strategy economic growth. Innovate sales that products and services.
decreases. The company must improve the
marketing strategy.
.

Competitive Analysis Worksheet

8
 Competitor Importance
FACTOR Me Competitor B Competitor C
A to Customer
The products
are important
to customer to
know if the
Products 1 1 3 1
product is
need or just
wants to
his/her life.
The price
importance to
the customer
to know if the
budget can
Price 1 1 1 1 afford of this
product. All
customers
always wants
and affordable
price.
The qualities
important to
the customers
Quality 1 1 2 2 is to make
sure if the
product can be
lost lasting.
Selection is
important to
help the
customers
which of the
Selection 2 1 3 1
products in
every
competitors
are good in
resources.
Service
importance is
to build a good
relationship to
Service 3 1 2 3 customers that
may lead to a
trust on the
product and to
the company.
The quality of
reliability to
the customers
Reliability 1 1 3 2
can remake a
company's
reputation.
Stability 1 2 1 1 Stability to the
9
 Competitor Importance
FACTOR Me Competitor B Competitor C
A to Customer
customers will
help them on
making wise
decisions.
Expertise
importance to
the customers
Expertise 2 1 2 1
is to equipped
this essential
capabilities.
Company's
reputation
importance to
the customers
is to make
them feel
positively
Company
1 1 2 2 attract on the
Reputation
company’s
good
reputation that
leads to more
customers
loyalty and
buyers.
Location is
important to
attract
customers in a
best place and
Location 1 2 2 1
the best place
of a company
that makes a
customer
comfortable.
Appearance of
a company is
important to
attract
positively a
customer. A
Appearance 1 2 1 1
good
appearance of
a company
may lead to
customers
loyalty.
Sales Method 1 1 2 2 Sales method
is connected
to a company's
service. Sales
method may

10
 Competitor Importance
FACTOR Me Competitor B Competitor C
A to Customer
attract a
customer.
According to
super office,
sales method
clearly defined
a sales
process,
potential leads
and identify
the prospects
with budget
likelihood
purchases.
Credit policies
importance
can set out
clearly how
Credit
2 1 1 1 you'll be
Policies
customers and
how much a
credit and
sales.
Advertising to
the customers
will let them
know what a
company's
Advertising 1 1 1 1 product and
services and it
make them
attracted to
product's good
appearance.
Image is just
like an
appearance.
Image is
important to
Image 1 1 2 1
the customers
to gain them a
full trust and
positively
attracted.

11
Marketing Expenses Strategy Chart

Target Market 1 Target Market 2 Target Market 3

-updated all budget -improvement and -create partnership with
plan updated website link other organizations
-marketing budget -use social media -improvement and updated
based on business -join local clubs and website link
One-Time goal organization
Expenses -current and future -create partnership with
trends other organizations

-relationship with -link our products and -social network and viral
our clients and services to our social marketing
supplier cause or issues

Monthly or
Annual
Expenses

-innovative -establishing our -ensure customers,

-standardize technical issues suppliers support, inventory
products offering developing the products and shipping/receiving
-enhance safety and leading all aspects functions are operating
levels which meet our
Labor Costs clients requirements and
satisfaction

Pricing Strategy Worksheet

Business Name
SE's Clothing line

Which of the following pricing strategies will you employ?

COST-BASED PRICING
Cost-based pricing is a pricing method that is based on the cost of production, manufacturing, and
distribution. Essentially, the price of a product is determined by adding a percentage of the
manufacturing costs to the selling price to make a profit. Basically, this approach sets prices that
cover the cost of production and provide enough profit margin to the firm to earn its target rate of
return. It is a way for companies to calculate how much profit they will make.

12
COST-BASED PRICING

PRICE= UNIT COST + EXPECTED PERCENTAGE OF RETURN ON COST

UNIT COST= VARIABLE COST + FIXED COST

SELLING PRICE= TOTAL COST OF PRODUCTS + PROFIT MARGIN

Distribution Channel Assessment Worksheet

In this Ease of entry, it includes wholesalers, retailer,
distribution and the internet. Our company sells directly to our
Ease of Entry consumers. Intermediaries before the products ends up in the
hands of the consumer. we use direct and indirect
Geographical influences are one of the factors which
have a great impact upon the businesses.
- Geographic influences regard the effects which the
Geographic Proximity
natural features, population, industries of a region have
upon a business. - They are based on the general and
specific location and placement of a business.
to help our clients in a low cost budget
-competitive pricing
Costs -area exclusivity
-marketing and social issues

V. Instructions: Operational Plan

This section explains the daily operation of your business, including its location, equipment,
personnel and processes.
13
1. Production
How will you will produce your product or deliver your service? Describe your production methods,
the equipment you’ll use and how much it will cost to produce what you sell.

1. Quality control
How will you maintain consistency? Describe the quality control procedures you’ll use.

2. Location
Where is your business located? You briefly touched on this in the Company Overview. In this section,
expand on that information with details such as:

a. The size of your location

b. The type of building (retail, industrial, commercial, etc.)
c. Zoning restrictions
d. Accessibility for customers, employees, suppliers and transportation if necessary
e. Costs including rent, maintenance, utilities, insurance and any buildout or remodeling costs
f. Utilities

3. Legal environment
What type of legal environment will your business operate in? How are you prepared to handle legal
requirements? Include details such as:

g. Any licenses and/or permits that are needed and whether you’ve obtained them
h. Any trademarks, copyrights or patents that you have or are in the process of applying for
i. The insurance coverage your business requires and how much it costs
j. Any environmental, health or workplace regulations affecting your business
k. Any special regulations affecting your industry
l. Bonding requirements, if applicable

4. Personnel
What type of personnel will your business need? Explain details such as:

m. What types of employees? Are there any licensing or educational requirements?

n. How many employees will you need?
o. Will you ever hire freelancers or independent contractors?
p. Include job descriptions.
q. What is the pay structure (hourly, salaried, base plus commission, etc.)?
r. How do you plan to find qualified employees and contractors?
s. What type of training is needed and how will you train employees?

5. Inventory
If your business requires inventory, explain:

 What kind of inventory will you keep on hand (raw materials, supplies, finished products)?
 What will be the average value of inventory (in other words, how much are you investing in
inventory)?
 What rate of inventory turnover do you expect? How does this compare to industry averages?
 Will you need more inventory than normal during certain seasons? (For instance, a retailer
might need additional inventory for the holiday shopping season.)
 What is your lead time for ordering inventory?

6. Suppliers
List your key suppliers, including:

 Names, addresses, websites

 Type and amount of inventory furnished
 Their credit and delivery policies

14
  History and reliability
 Do you expect any supply shortages or short-term delivery problems? If so, how will you
handle them?
 Do you have more than one supplier for critical items (as a backup)?
 Do you expect the cost of supplies to hold steady or fluctuate? If the latter, how will you deal
with changing costs?
 What are your suppliers’ payment terms?

7. Credit policies
If you plan to sell to customers on credit, explain:

 Whether this is typical in your industry (do customers expect it)?

 What your credit policies will be. How much credit will you extend? What are the criteria for
extending credit?
 How will you check new customers’ creditworthiness?
 What credit terms will you offer?
 Detail how much it will cost you to offer credit, and show that you’ve built these costs into
your pricing structure.
 How will you handle slow-paying customers? Explain your policies, such as when you will
follow up on late payments, and when you will get an attorney or collections agency involved.

VI. Instructions: Management & Organization

This section should give readers an understanding of the people behind your business, their roles
and responsibilities, and their prior experience. If you’re using your business plan to get financing,
know that investors and lenders carefully assess whether you have a qualified management team.

1. Biographies
Include brief biographies of the owner/s and key employees. Include resumes in the Appendix.
Here, summarize your experience and those of your key employees in a few paragraphs per
person. Focus on the prior experience and skills that have prepared your team to succeed in
this business. If anyone has previous experience starting and growing a business, explain this
in detail.

2. Gaps
Explain how you plan to fill in any gaps in management and/or experience. For instance, if you
lack financial know-how, will you hire a CFO or retain an accountant? If you don’t have sales
skills, will you hire an in-house sales manager or use outside sales reps?

3. Advisors
List the members of your professional/advisory support team, including:
a. Attorney
b. Accountant
c. Board of directors
d. Advisory board
e. Insurance agent
f. Consultants
g. Banker
h. Mentors and other advisors

If they have experience or specializations that will increase your chances of success, explain. For
instance, does your mentor have experience launching and growing a similar business?

4. Organization Chart
Develop and include an organization chart. This should include both roles that you’ve already
filled and roles you plan to fill in the future.

15
After reading the Management & Organization section, the reader should feel confident that you have
a qualified team leading your business.

Use the Management Worksheet and Organization Chart on the next two pages to highlight your
management team.

Management Worksheet

The team come up with the business idea of clothing line, because of
our own interest and love to fashion. We like designing, and outlining
clothes. Actually, not all of us has an experience in business but one of
our co-owner has a short period of time experience about business and
its retailer. She sell it online by posting and she tell that it’s not easy
because not all the time you can get a customer it takes a days, week
to get even one. But she kept on posting, model it by herself. Putting
Biographies
up a business needs hard work, determination, it challenge your
patience but she believes in herself, putting an efforts to gain
customer and yes our co-owner did it, even though it just happen
within short period of time. One reason for choosing ln line business
for this clothing line is because of pandemic. We all know pandemic
affect everything and it’s really a challenge for us. And in order to
succeed we need to tactful, resourceful to be able to have a source of
income to support our financial and necessary needs. And in addition
as an inspirational statement comes from successful business owner
said that Business is not easy you need to take a risk and always have
a positive mindful. It takes time, challenge our patience, hard work and
etc. But all effort that we put in it will be worth it in the end.

Putting up a business is not easy because of lack of financial and

experience. We need financial support for material, supplies, and
equipment and other expenses. But we are planning to have a
Gaps in
Management or contribution to perform and finish some of our product to sell and
Experience through this we can able to have a financial and if this became
bigger we can invest a more to perform and finish a lot of products
to sell it online. Lacking of business knowledge, we are slowly
understanding the concept of business and through the help of
research we can clearly understand the different forms and
concepts of businesses.

Manager
Creative Director
Assistant Director for marketing
Advisors
Human Resource Manager
Marketing Manager
Advertising Manager
Logistic Manager
Finance Manager
Accountant and Cashier

16
Organization Chart
Create your Business Organizational Chart

VII. Instructions: Startup Expenses & Capitalization

Start-up Funding
Start-up Expenses to Fund ₱30000
Start-up Assets to Fund ₱50000
Total Funding Required ₱80000

Assets
Non-cash Assets from Start-up ₱25000
Cash Requirements from Start-up ₱20000
Additional Cash Raised ₱0
Cash Balance on Starting Date $5000
Total Assets ₱50000

Liabilities and Capital

Liabilities
Current Borrowing ₱0
17
Long-term Liabilities ₱1000
Accounts Payable (Outstanding Bills) ₱500
Other Current Liabilities (interest-free ) ₱0
Total Liabilities ₱10500

Capital
Planned Investment
Investor 1 ₱10000
Investor 2 ₱10000
Additional Investment Requirement ₱0
Total Planned Investment ₱20000
Loss at Start-up (Start-up Expenses) (₱3,000)
Total Capital ₱17000
Total Capital and Liabilities. ₱27,500
Total Funding ₱30,000

Start-up
Requirements
Start-up Expenses
Legal ₱6,300
Stationery etc. ₱10,000
Brochures ₱500
Insurance ₱1400
Rent ₱2,500

Utilities Start Up ₱1,500

Office Furnishings ₱3,500
Expensed Equipment ₱40,000
Office Supplies ₱3,000
Total Start-up Expenses ₱48,000

Cash Required ₱2000

Other Current Assets ₱5000
Long-term Assets ₱0
Total Assets ₱50,000

VIII. Instructions: Financial Plan

1. 12-month profit & loss projection

Also known as an income statement or P&L, the 12-month profit and loss projection is the
centerpiece of your business plan. (Refer to the Sales Forecast you created in Section IV).
Then list your expenses, net profit before taxes, estimated taxes and net operating income.

SE Clothing Line
Profit and Loss (P&L)
Statement
2021
JAN FEB MAR APR MAY JUN

Revenue stream 1 10500.00 15,695.50 12,700.50 13,615.45 10650.50 12,635.10

Revenue stream 2 1,145.65 2,180.00 1,135.45 2127.25 2130.00 1357.35

Returns, Refunds, Discounts (125.80) (221.40) (128.74) (122.50) (222.40) (322.75)

18
 13,669.7
Total Net Revenue 11,519.85 17,654.10 13,707.21 15,620.20 12,558.10 0

Cost of Goods Sold 1269.60 1273.95 1278.20 1282.60 1287.15 1291.75

12,377.9
Gross Profit 10,250.25 16,380.15 12,429.01 14,337.60 11,270.95 5

Expenses

Advertising & Promotion 500 520 550 515 500 550

Depreciation & Amortization 2000 2500 1900 2000 2800 2500

Insurance 100 120 100 90 80 110

Maintenance 300 450 420 425 375 390

Office Supplies 150 125 200 300 250 150

Rent 2500 2500 2500 2500 2500 2500

Telecommunication 100 120 110 130 100 120

Travel 250 150 300 150 350 200

Utilities 100 110 100 190 70 90

Other Expense 1 400 300 360 250 410 300

Other Expense 2 - - - - - -

Total Expenses 6400.0 6,895.0 6,540.0 6,550.0 7435.0 6910.0

Earnings Before Interest &

Taxes 3850.25 9485.15 5889.01 7787.60 3835.95 5467.95

Interest Expense 1000 4000 1250 2500 1000 1300

Net Earnings 2850.25 5485.15 4639.01 5287.60 2835.95 4167.95

19
20
 JUL AUG SEP OCT NOV DEC Full Year

12700.00 15610.80 13585.95 14676.45 12685.70 16698.00 161,753.45

1260.00 2134.25 1254.75 2167.70 2170.40 2173.10 21,236.40

(125.15) (322.50) (124.80) (224.20) (324.65) (325.00) (2589.89)

13834.85 17422.55 14715.90 16619.95 14531.45 18546.10 180,399.96

1296.30 1301.10 1305.80 1310.00 1315.65 1320.40 15,532.50

12538.55 16121.45 13413.10 15309.95 13215.80 17225.70 164,867.46

500 550 520 515 540 500 6260

2200 2100 3000 2500 2200 2100 27800

150 90 125 150 120 120 1355

270 260 405 400 350 300 3160

180 250 230 190 220 300 3040

2500 2500 2500 2500 2500 2500 30000

120 130 100 150 160 120 1260

260 250 270 200 200 300 3100

120 140 120 170 150 140 1500

500 300 430 450 380 600 4680

- - - - - - -

6800.0 6570.0 6330.0 7225.0 6820.0 6680.0 82,155.0

5738.55 9551.45 5713.10 8084.95 6395.8 10545.70 82,712.46

1300 1500 1000 1800 1200 1300 19,150.0

63562.46
4438.55 8051.45 4713.10 6284.95 5195.80 9245.70
21
IX. Instructions: Appendices
1.

22
23
2.Intellectual property

24
3.Resumes of owner’s/key employees

25
4.Advertising/marketing materials

 Product brochures

A product brochure is a brochure used to promote or detail the features of a product.

 Destination guides

A destination guide offers basic information or instruction on holidays and destinations. A tour
package to Hawaii may be presented in the form of a destination guide.

 Promotional fliers and leaflets

Promotional fliers and leaflet are normally used to promote simple services. For instance, a
transport service may promote itself by a one page leaflet that outlines their schedule and
costs.

 Conference, programs and registration forms

Conference, programs and registration forms are marketing materials that promote a specific
event. These type of marketing materials are usually made available only to interested
parties. For instance, a conference for Star Trek fans may be detailed via a Trekkie conference
guide

 Display materials

Display materials are materials exhibited publicly, such as a Real Estate agency presenting a
flyer of available houses or a board notifying the public of the sale of a property.

 Product support manuals

Product support manuals detail the use of a product. An international alarm clock may come
with a reference guide that explains how it is used.

 Advertising materials

Advertising materials are materials aiming to attract public attention to a product or business.
Advertising materials come in many forms including print, television, via the internet, radio
and billboards. Sometimes a service may be advertised by less conventional means, for
example, on the back of public transport tickets.

 Direct mail pieces

Direct mail pieces are advertising circulars or other printed matter sent directly through the
mail to a specific demographic group, geographical area, customer base or target market. A
tour group company with a loyal customer base may send quarterly mail outs to customers to
inform them of their latest deals and services. The use of email in the form of what is called
spam mail is currently a highly popular form of direct mail marketing.

 Invitations

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 An invitation is a spoken or written request for someone's presence or participation, such as
for a birthday party.

 Electronically

Electronic marketing material is produced by electronic means. A new hotel may be

advertised by a virtual tour on a Compact Disk or on the web.

 Multimedia

Multimedia Marketing material uses a combination of several media, such as movies, slides,
music, and lighting. A presentation in an auditorium to a number of people may make use of
multimedia facilities. Intrepid Travel, a tour group operator run information nights in which their
tours are presented in a multimedia format.

 Web Sites

A web site is a set of interconnected Web pages, usually including a home page, prepared and
maintained as a collection of information by a person, group, or organisation. An example
is http://www.imdb.com - the Internet Movie Database

 Radio

Radio is the transmission of programs for the public by radio broadcast, like Triple-J.

5.Public relations/publicity

Publicity offers the advantages of credibility, news value, significant word-of-mouth communications,
and a perception of being endorsed by the media. Beyond the potential impact of negative publicity,
two major problems arise from the use of publicity: timing and accuracy

In-house public relations is a team or department that runs the company's PR and functions as part
of the organization. The alternative is to hire a PR agency which is independent.

We're a dynamic team of communication experts who are dedicated to helping interior designers,
Our clients and home brands grow their business by placing their work in front of qualified,
prospective audiences. ... We've driven results for interior designers across luxury and mass-market
categories.

6.Blueprints/plans

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7.List of equipment

Effective Use of Signage

Shelves and Racks

Types of Hangers

Types of Display Cases

Mirrors are Essential

Mannequins to Show Clothing

Sales Materials and Tags

Adequate Cleaning Supplies

Cash Register Versus a Point-of-Sale System (POS)

8.Market research studies

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Making It corporation design and services to offer a wide range of interior design services to clients
around Manila and nationwide. The company has a high level of expertise in interior design and will
provide superior personal services to all clients. Our company take pride in knowing that 50% of their
business comes from repeat clients and their referrals.

Our responsibility as interior design professionals are to take the client’s design goals and utilize our
skills and resources to exceed the client’s expectations for service, value, functionality, and beauty.

Start-up Summary
SE Clothing Line will invest 1,200 in Everyday Products that will need to be sell. They will also secure
a 1,000loan.

The following table and chart show projected initial start-up costs for Everyday Collection Decor

Start-up Funding
Start-up Expenses to Fund ₱30000
Start-up Assets to Fund ₱50000
Total Funding Required ₱80000

Assets
Non-cash Assets from Start-up ₱25000
Cash Requirements from Start-up ₱20000
Additional Cash Raised ₱0
Cash Balance on Starting Date $5000
Total Assets ₱50000

Liabilities and Capital

Liabilities
Current Borrowing ₱0
Long-term Liabilities ₱1000
Accounts Payable (Outstanding Bills) ₱500
Other Current Liabilities (interest-free ) ₱0
Total Liabilities ₱10500

Capital
Planned Investment
Investor 1 ₱10000
Investor 2 ₱10000
Additional Investment Requirement ₱0
Total Planned Investment ₱20000
Loss at Start-up (Start-up Expenses) (₱3,000)
Total Capital ₱17000
Total Capital and Liabilities. ₱27,500
Total Funding ₱30,000

Start-up
Requirements
Start-up Expenses
Legal ₱6,300
Stationery etc. ₱10,000
Brochures ₱500
Insurance ₱1400
Rent ₱2,500

Utilities Start Up ₱1,500

Office Furnishings ₱3,500
Expensed Equipment ₱40,000
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Office Supplies ₱3,000
Total Start-up Expenses ₱48,000

Cash Required ₱2000

Other Current Assets ₱5000
Long-term Assets ₱0
Total Assets ₱50,000

9.list of assets that can be used as collateral

List of assets
Personal real estate.
Home equity.
Personal vehicles.
Paychecks.
Cash or savings accounts.
Investment accounts.
Paper investments.
Cash in a savings account.
Cash in a certificate of deposit (CD) account.
Equipment
Stocks.
Bonds.
Insurance policy.

X. Instructions: Refining the Plan

Raising Capital from Bankers

At the beginning of our company, most of the funding usually comes from our beloved investment.
Our primary source of funding continued growth is from the retained profits—also known as retained
earnings, Retained earnings are a better source of capital for our company than debt or equity.
monthly us
company stock is Other than a large infusion of venture capital, stock offerings are the fastest way
for a successful business to scale up. We also upgraded our credit policy to avoid a lot of bad Dept.

Raising Capital from investor Our quick revise plan to increase our capital investor Hyper-Target
Potential Clients With Facebook Advertising Drive Referrals With Word-Of-Mouth Marketing Get
Discovered by Potential Clients on Houzz Let Google Help by Supercharging Your SEO Spend a Little
to Get a Lot with Google AdWords Build Your Brand With Blogging Create Your Own Tribe By Building
An Email List Get Added Support by Joining Associations Unlock the Power of Instagram

Now That You’re (Almost) Finished . . .

Remember to go back, and complete the Executive Summary.

After you’ve filled out all the worksheets and executive summary, print them out and you have a
business plan.

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