BMI Context map canvas ®

• Demographic trends
Look for data on demographics, education, employment.
Are there big changes that will impact your business?
• Rules & regulations
Are there trends in rules and regulations that
will impact your business in the near future?
• Economy & environment
What are trends in the economy and in the
environment that will impact your business?
• Competition
What trends do you see among
your competitors? Are there new entries?
Who are there unusual suspects?

The company is based on We seek to generate an For our economy, we seek to

innovative places and impact on the fashion and generate income through Our top competitions which we mark five of
enterprising employees that fashion market, with wholesale and collectively, this them as high for its national and international
prove that they are made to authentic, different leads to more employment in the market. Our point of change is in our different
transmit their values to the garments, ways to generate national sales trends to the fashion market, the different way
company, we also have several sales and for our most active and cargo environment. of acquiring the products and a totally different
employment alternatives that consumers a series of environment from the competition.
can be generated in different special cards that will make
cities of the country, with our shopping easier.
main branch in Medellín
Colombia.

• Your company

Consumers love to innovate and when it comes to

We know that every day the technology fashion for both men and women trends change a lot, As a company, the biggest and clearest
continues to advance and to make it easier and so in our different stores you can find the most select question we have in the future is to be able to
more comfortable to sell to our customers, both clothing kits by designers of the country, this makes become a national trend in our different
page and app have been designed so that our them look unique garments our brand points of sale and thus in a period of 5 to 6
consumers and the next ones have more ease years to start distributing abroad starting
when it comes to acquiring our products. with Mexico and the United States, this
uncertainty It grows because we do not know
how the foreign public reacts with our
garments, but we hope to meet all the goals

• Technology trends
What are the big technological changes
that will impact your business in the near future?
• Customer needs
What are the big trends in customer needs?
How do the expectations of customers
of the company.
• Uncertainties
Do you see any big uncertainties?
Things that can have a big impact,
develop in the near future? but it’s unclear how or when?

© Business Models Inc Adapted from the Grove, David Sibbet