Plus size women’s

clothing business
Group 1
Table of contents

I II III
Introduction Body Conclusion

01 02 03
Description of the Business Plan Potential Challenges
Chosen Fashion Business and Risks
Idea
 Introduction
Fashion is not just a particular style or a trend. It
is a way of expressing one’s personality, choice,
and mood. Understanding the choice and needs of
your clients is essential. Along with that, a well-
planned marketing strategy is also important. A
typical example of a fashion business idea is plus
size women’s clothing business. This article will
show you how to run your own plus size women’s
clothing business.
Body
 01
Description of the
Chosen Fashion
Business Idea
Explanation of the product or service will offer
• Our main business products will be plus size clothes, along with
accessories such as bags, belts, fashion glasses, scarves,...

• The shop's featured products are: shorts, jeans, skirts, flared dresses,
shirts, jackets,... large sizes with elegant colors and modern design
styles, personality.
• Our knowledgeable and friendly staff is always available to help
customers find the perfect outfit or answer any questions they may
have.
Target market and customer base
Customer
* Target description
market
- Target customers
Our Fashion Shoparewill
mainly
focuswomen with
on female
oversized
customersbodies,
who aged
want18toyears
useor Big-size
older.
- Middle-aged
clothes in bigpeople orthe
cities of mothers aresuch
country always
as:
busy with
Hanoi, Hodaily
Chiwork.
Minh City, Da Nang…
- Meaningful gifts to the mother on the
occasion of her birthday, mother’s day,
and holidays.
 Marketingstrategy and channels
Unique selling proposition (USP)
‐ ‐Focuses
Our unique selling media
on social proposition (USP) such
platforms is as
that we Pinterest,
Instagram, will provide high-quality, stylish
and Facebook.
‐ Targeted
clothing and accessories
advertising to reachthat are designed
potential customers.
‐ Collaborate
specifically
withfor women
fashion of all
bloggers, sizes, and
influencers,
including
social medi.those in the big size
personalities whocategory.
have a large
following within the plus-size community.
‐ We will create an e-commerce platform.
‐ Opening physical retail locations in key markets.
02
Business Plan
Create the business model and pricing strategy
* Create
Pricingthe
strategy
business model

Refers
‐‐ We use to
Business theisthea method
B2C long companies
process.
e-commerce We use
model to to
must beprice
more
execute their
the
products
of oranservices.
prepared:
idea online plus-size women's clothing
‐ business.
We’re going to apply the Cost-Plus Pricing Strategy.
‐• Built
Learna standard
about thesalescurrent price range of plus-size
process:
womenswear
For example, the item we sell is a plus-size women's
Step
dress.1:communication
Search
The andofapproach
cost productioncustomers through
• Create strategies including fabric, and
various
labor, channels
... is suchand
250,000, as websites,
if we advertising,
want to earn a socialof
profit
• Ensure
networks, that
etc. the value brought to the customer
125,000 perexceeds
completely product.theTherefore,
cost. the selling price that
Step 2: Conduct
our business sales.will be 375,000, an increase of
offers
50%.3: Summarize the results.
Step
 Start-up costs and funding sources
- Spend money on the following main items:
• The cost of importing goods
• Cost of developing a sales website
• Advertising costs
• Cost for the shipping unit
• Cost of hiring staff
03
Potential
Challenges and
Risks
 Competitive landscape and
market saturation

- The
- While market
there for big-size
is significant clothes has
competition in grown
the big-
significantly
size clothing market,inthere
recent
is stillyears.
plenty There
of roomisfor
increasing
growth competition among retailers and
and innovation.
brands.
- There are several
- However, established
saturation playersaninissue
may become the market
if the for
big-size
market clothes,
becomes including
oversaturatedmajor
withretail chains
too many like
players
Walmart,
offeringTarget,
similarMacy’s,
products,Lane Bryant
leading to and Torrid.
increased
competition and potentially lower profit margins.
- There are also numerous smaller retailers and
boutique brands.
Economic and industry-related risks sale
big size clothes
Some of the key risks to consider include:
- Economic downturns
- Fluctuating raw material costs
- Competition
- Changing consumer preferences
- Supply chain disruptions
 Operational challenges and staffing issues

- The first difficulty of use is to build the process and make it work
smoothly. Processes are constantly improving as they evolve, requiring
employees and managers to catch up and adapt.
- Strategy formulation and how resources are used determine the
survival of a company.
- We need packers and consultants to close customer orders. And
when we start a business, we can do these things ourselves to save
these costs.
 Mitigation and contingency plans

We need appropriate solutions to minimize risks and overcome challenges:

- Conduct market research, identify trends, develop development plans, set
strategic directions and use budgets appropriately.
- Recruit employees with long-term needs to meet requirements and be
particularly interested in the industry, as possible.
- Plan and implement effective advertising strategies to reach many new
customers.
- Establish a good customer service process from approach to after-sales to
retain customers.
- Pay attention to develop unique designs and improve product quality to
provide users with the best products, reasonable price
 Conclusion
The overview planning of the plan
scope, time schedule, and budget
estimates will help us clearly see the
project's tasks, costs, as well as time
and order of implementation of the
projects job. Finally, we can learn from
the stories of successful fashion brands
in their entrepreneurial journey.
 Beauty is not in the face or body
Beauty is a light in the heart.

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Group 1