Silk Fragranza

Presented by
Zai-Noora
Areej Khalid
Mahnoor Fatima
Tayyaba Hameed
Rubab Nawaz
Zeshan Mustafa
Fahad Khan
Introduction

 A brand is the personification of a product service or even an entire company.

 Our project mainly depends on clothes and fragrances.

 Our products are not much expensive as compared to other brands.

 EXECUTIVE SUMMARY

Silk Fragranza is a new clothing store that provides trendy and traditional

shirts for women and girls and it also provides fragrances for all.
We want to give them the inexpensive way of the fashion they want and we

will make sure that it will fit the taste for them.
Silk Fragranza recognizes the busy lives of small business owners and

wants to bring styles and designs of shirts to walk around.

 Vision & mission

 I want to make this brand the Pakistan’s best brand then I want to expand my business
in other countries.

 Focus on customer satisfaction.

 Well managed organization.

 Provide finest quality clothes and fragrances in feasible price.

 Market situation

 As Silk Fragranza is a clothing brand mainly focused on trendy clothes for women at reasonable
prices also provides a huge variety of fragrances for all.

 There are many huge competitors are in the market for clothing brands for example Bonanza
Strangi and J. by Junaid Jamshed.

 But the thing is that they are expensive brands and most of the people from the working class can’t
afford such a type of brand.
 Features and benefits

 Focus on our customer need, want & demand.

 Silk fragranza will also offer customers fashion information and advice.

 Silk fragranza provides trendy clothes, accessories and fragrances .

 Online facilities

 Good return and exchange policies.

 Swot analysis

Strength: Weakness:
Experience and understanding of Weak clothing line for men.
the fashion industry.
Lack of experience in the
Great downtown location.
market as compared to
Large and growing consumer

base. competitors.
 Swot analysis

Opportunities:
 Others companies import their goods
from local companies or from other
countries that’s their weakness We
prepare our own product that’s our
opportunity.
Threats:
 Beyond the ongoing competitive issues
faced by clothing stores .
 Cost and effectiveness of marketing
also threat of new retail shops that may
or may not open in the future.

 Penetration into other markets

 Marketing Strategy

 People believe their object is to reflect their individuality.

 They stress in choosing a clothing style are really between their own chosen group, and
all others.

 People associate the way they dress with the way they feel.
 Marketing Strategy
Positioning
Product Strategy
 Silk Fragranza will be most versatile and Clothes and perfumes will sold on
convenient brand.
reasonable prices.
 Will provide best and stylish trendy clothes.
 We will give guarantee of our product
 Will provide good shipping and exchange
quality.
policies .
After one year we will introduce our men

and kids collection.

 Marketing Strategy

Pricing Strategy
Marketing Communication Strategy
 The ready to wear brands generally have  media consumption patterns will help us to
higher prices. choose appropriate media and timing to reach
prospects before and during product
 we will provide stitched casual shirts on less
introduction.
than Rs 2000.
 Will communicate and give brand awareness
through digital marketing.
 Marketing Strategy
Marketing research Digital Marketing

 Nowadays it is the best and easiest way to

 Feedbacks on social media.
communicate with others.
 Surveys and focus groups will help us new
 Different digital marketing strategies would
ideas.
be:

 Article Marketing, Remarketing Using Ads.

 Creating and Designing Websites.

PEST Analysis
Political Factors
 The government has the ability to
encourage companies to buy fabrics
locally, especially if the taxation on
imports from other countries increases.
Also if the government applies taxation
so there will be an increase in the prices
of clothes so it creates an impact on
business.
Economical Factors
 The economy is still recovering from the
impact of the 2008 recession, but more
people are finding extra money to put
towards fashion and accessories. 
People who are low-income or live in an
area with a high unemployment rate
, need their income to go to survival
staples like food and rent. If there is a
good economical condition in a country
people tend to buy new and trendy
accessories.
 Social Factor
 Social Factor is very important factor that
effects any business, social norms values
effect clothing business as Pakistan is a
Muslim country and our culture has great
impact on our business if we are running
a brand just with western clothing it
wouldn’t be profitable as other traditional
brands would be. Public opinion and
interest matter a lot for running a
successful business. Also people like to
wear dresses according to events
Technological Factors
 Online shopping is a dream for so many
people. Instead of visiting busy shops and
manually looking for clothes
you might like, you can surf through an
online category, pick the size you want,
and have it delivered in days. The internet
has sparked the ability to open up your
own shop and sell your clothes.
Technology nowadays ease the lives of
humans, we can run our business online
too as many people like to purchase
things online rather than going to stores.
Total Investment
5 million
Personal Investment
3.5 million
Bank Loan
1.5 million
The major costs for the company will be the salaries
of the staff and the rent of the office.
In the initial years, the company’s marketing spend
will be high, as it establishes itself in the market.
Salaries

∙ Customer service: 25k

∙ Sales person: 25k

∙ Manager: 45k
Rent:

∙ Outlet rent: