Introduction To Cadbury’s

• Cadbury Schweppes was founded in the year 1831 by

George Cadbury.

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 …Contiuned
• Its revolutionized cocoa started processing from the year
1866 onwards.

• This company originally merged with Schweppes in 1969.

• Currently, this successful company is employing

approximately about 43,000 people worldwide and is the
world's fourth biggest supplier of chocolate and sugar
confectionery.

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 Core Purpose
• Cadbury Schweppes core purpose is "Working together to
create brands people love".

• The core purpose captures the spirit of what we are trying to

achieve as a business.

• We collaborate and work as teams to convert products into

brand

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 Vision
• To align with the core purpose, Cadbury India has defined its
Vision as "Life Full Of Cadbury and Cadbury Full of Life".

• Cadbury India will participate in many spaces of consumer

life through a cache of product offerings - be it chocolates or
snacks or gum.

• They believe that work and fun can co-exist beautifully.

Therefore at Cadbury India, it's all about work hard, play
harder!. They bring moments of delight to otheir consumers
everyday and every time.

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 SWOT Analysis
• Strengths:   Strong brand names like Cadbury Dairy Milk,
Five star and Eclairs. Rich product mix. Support from the
parent Cadbury Schweppes.

• Weaknesses:    Lack of launch of new brands in Chocolates

segment.

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 …Continued
• Opportunities:    The Indian market and more specifically the
urban areas where the penetration of Chocolates is low can
be developed as a future market through affordability and
availability. Using information and technology to bring
efficiency in logistics and distribution.

• Threats:    Stiff competition in Confectionery segment. The

company has large exposure to foreign currency exchange
rate risk, mainly on account of imported cocoa beans and
cocoa butter in US Dollar and Pound Sterling.

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 The company's business strategy
• Increase the width of chocolate consumption, through low
price point packs and distribution focus.

• Increase depth of consumption, targeting regular chocolate

consumers through generating impulse and a dominant
presence at Point of Sale.

• Maintain image leadership through a superior marketing

mix.

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 …Continued
• Be a significant player in the gifting segment, through
occasion linked gift packs.

• Build critical mass in the sugar business by introducing

value-added sugar confectionery products.

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 BCG Growth-Share Matrix
• To begin with, BCG is the acronym for Boston Consulting
Group—a general management consulting firm highly
respected in business strategy consulting.

• BCG Growth-Share Matrix (see figure 1) happens to be one

of many of BCG's strategic concepts the organisation
developed in the late 1970s, and is being taught at leading
business schools and executive education programmes
around the world.

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 …Contiuned
• It can be used to classify product portfolio in four business
types based on four graphic labels including Stars, Cash
Cows, Question Marks and Dogs

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Wednesday, December 8, 2021 11
 Principles of Marketing
• There are many different features to be looked at when marketing
your product to ensure there are no hiccups when releasing a new
product.

The following are a list of different things which need to be looked at

by businesses such as Cadburys to ensure success for the new
product:

• Understanding customer needs – This can be found through extensive

market research to help the business determine the customers
outlook on products and also the new tendency within the market.

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 …Contiuned
• Understand and keep ahead of competitors – This again can
be done through market research to help a business stay
above competitors.

• Communicate effectively with customers – This can be done

through varieties of places, the most affective would be
through promotional techniques used by the business.

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 …Contiuned
• Organize functions to achieve objectives – To ensure correct
objective have been set, a business must look at the four P’s
around the product to make certain that the correct
marketing objectives have been set.

• To help us do this we ran through the four P’s of our product,

and then checked to see that we have stated most of the
possible strategies for the product.

Aware of constraints – All businesses must be aware of the

constraints they face on there marketing activities, to ensure
that they are then able to work there way around it.

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 …Contiuned
• The above principles of marketing must all be looked and
analysed by businesses, to ensure that the launch of the
new product runs as smooth as possible.

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 Presented By:
• ANKUR ARORA
• BHARAT LAL
• DEEPAK ANAND
• SAHIL ANAND
• SHIKHA MANGLA
• SUGANDHA GUPTA
• VARUN SAKHUJA
• SHRIKANT AGGARWAL
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Thank
You
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