SLEEVEAL

Nearly new to be worn by you!

Founders:
Aimen Mughal
Aliza Javed
Daniya Batool
Iqra Ayesha
Maryam Nawaz
Zarafshan Malik
 Problem
× People buy expensive products
specially clothes that they can’t
repeat wearing in multiple
occasions. Thus, stuff remains in
wardrobe for years unused.
× The social trends are being
changed such rapidly that
clothing, bags or other
accessories gets old-fashioned
after a short period of time.
× With increase in inflation, the
clothes, accessories, households
are getting higher prices that has
decreased the buying power of
people.
× People used to get a lot of stuff
that they don’t like or beauty
products that doesn’t match with
their skin tone as gifts. Those
products went wasted.
Solution
 People can buy their
unwanted used products to
us on decidable prices by
both parties.
 Sleeveal would reshape the
product by changing cuts
and giving them trendy
designs for reselling.
 People can wear multiple
brands on reasonable
prices.
 It will help in keep wearing
trendy and budgeted
shopping.
 Company Description
Mission Statement
“To innovate the market by creating a
difference through our service and branding
to stay trendy and stylish. To enhance the
quality of life by providing the concept of
reshaping and redesigning of used clothes in
less budget for customers and employees as
well.”
Vision Statement
“We strive to be a global leader in
fashion by empowering innovation and
trends into your present wardrobe
having high level of customer
satisfaction.”
Product Overview

 Branded clothes
 Second-hand clothes
 Accessories
 Households
(buy from and sell to general public)
 Seasonal events
 Dry clean/laundry service (for
used clothing)
 Benefits
01
Get max in less
One of the biggest benefit is that
buyer can buy more in less price.
Another benefit is that customer
can enjoy multiple brands
comparably in low prices
03
Reducing Enviromental
Problems
As used clothing has becoming a
big business in developed
countries, people can sell their
clothes and ins return they will
not only earn money but also
prevent environmental issues.
02
Save Money
If someone wants to save
money but buy new trendy
cloths, then this is the best
platform to use.
04
Support good causes
There ae so many NGO’s out there
who are looking forward to get
clothes for donations. You can sell
us clothes and we would be playing
our part in distributing some for
social work.
Team and Management of Sleeveal

Our team includes

 Graphic designer
 Customers service representatives
 Marketing manager
 Accounts and finance manager
 Bank collaboration
 Product delivery
Market Analysis

 Target market and positioning

 Future products
 Current goals
 Customer needs/ wants
 Market trends/ growth
 SWOT analysis
 Social media promotion
 Marketing Strategies
 Integrated Marketing Communication: Online Strategy
 Positioning strategies
 Pricing strategies
 Distribution Patterns/ Shipping/ Return Policy
 Website Marketing Strategy
 Sales strategy
 Sales Forecasting
 Sales Programs
 Cont.…

 Development Requirements
 Key strategies of Business Model of Sleeveal
 Marketing Strategy of Sleeveal
 Critical factors in the success of Sleeveal
 Key strategies that help the company generate good revenues
 Operational Plan
General approaches to plan

As a digital clothing establishment, Sleeveal will conduct

enterprise seven days a week from 10am to 10 pm.
In addition to the two full-time co-owners, we will hire 2
employees for handling our online systems and making the
customers satisfied.
Day to day tasks of the business maps out the operational plan
which include:
 Inventory
 Marketing
 Competitive Edge
 Cont.…
Business Location
 We have secure the domain name www.sleeveal.com and will start web site improvement using
Shopify or Wix.
 This permit us to create an online storefront quick and could control all elements; growing delivery
labels, accepting price, and monitoring inventory.
 Customers can also be able to create wish lists for gadgets they want to buy later.

Facilities and Equipment

 Digital marketing by advertising our page, products and services online.
 Different features which includes style recommendation, clothier interviews, newsletters, and
Internet-most effective specials.
 Will conduct Annual stock audits and sales audit also will hold all accounting and budgeting with the
use of QuickBooks online.
Design and development

● As our brand grows through social media and our brand earns a
reputation daily several opportunities will open to us.
● As we have to sell these clothes on an Instagram account so we have to
keep the focus on that page by continuously improving this.
 Challenges
and Risks
 Quality Issues
 Delivery and logistics
 Digital payment failures
 Indistinct return and
assurance approaches
 Security and extortion
Costs Serious Risks
 All the material are purchases in bulk.
 Marking is everything in the dress
 In online account we have no physical
business, and a huge showcasing
labor
financial plan is vital to setting up
 All overhead expenses required to
a notable style brand, in any
operate the business during the
event, for a store.
development phase such as taxes, rent,
 Along these lines, more modest
phone, utilities, office supplies, etc.
garments stores can battle
 The salaries of marketing personnel
against their bigger rivals in
required to develop pre-promotional
various manners
materials and plan the marketing
campaign that should begin prior to
delivery of the product.
Unique Selling Proposition
 Idea itself.
 Redesigning of old clothes
 Reshaping out-trend clothes
 Making handbags from
unwanted cloth
 Second-hand households and
accessories
 Comparatively less prices
 Financial Plan
Financial statements:
• Profit and loss statements
• Balance sheet
• Statement of cash flow
Ratio analysis
• Profit margin
• Return on assets
• Return on sales
• Current ratio
• Debt ratio
• Debt to Equity ratio
Thanks!