TEAM-THE KNIGHTS

Team Member
Vaibhav Nitave
Abhishek Malpani

STARTEX 2.0 PRESENTATION

Sometimes, when we may be discouraged, we are tempted to believe that only the
“lucky” people receive the best opportunities and that we just don’t have that
lucky quality. However, anyone can encounter numerous opportunities when we
put in the work to step into the right place at the right time.
The BASICS OF BUSINESS PLAN

 Executive Summary
 Company Overview
 Market Capture
 Marketing and Sales
 Financial operations
 Future Vision.
 AIM OF ONLINE APPAREL DESIGNING
INDUSTRY
To Achieve brand recognition.
Increase social following.
Test new ideas
Target reliable distributors.
Hire new (or first) employees.
Increase traffic to your website.
Create a new product.
 Look into opening a brick-and-mortar location.
EXECUTIVE SUMMARY

 Online Apparel Creation is the quickest and easiest way to start your online business. Users create products
and promote it to their audience. This platform takes care of all the latest trends that are inbuilt and robust in
the market to let you enjoy the modern day fashion elegance.This business has grabbed a lot of audience in
the last few years after the development of E-commerce industry in India.
 Mission-The business targets to channelise the stream of off-line Apperal industry to online platform to
help Local sellers extend thei r boundaries of exploring new sales
 Vision-To spread awareness of Apperals across the people and embark new opportunities for careers options
to be chosen.
BUSINESS OVERVIEW

The business platform allows people to create and sell products such as T-shirts, hoodies, vests, mobile cases,
coffee mugs, and more online with zero inventory and zilch cost. Its platform also provides free design support.
The company can be partnered with other vendors to handle demand surges and the manufacture of special
products.

 The business is predominantly a crowd-funded merchandising platform. This means that the seller can easily
upload his or her designs, create products like T-shirts and hoodies, set the desired pricing and the quantity of
items to be printed, and then go on to promote Through this Idea, the seller campaign reaches its goal, the
platform can print seller and delivers the item to the buyers on time and hand over the profits to the seller.
MARKETING OPPORTUNITIES

 The fashion market in India is currently estimated at $70Bn, of which only 25% is organized retail market.
Ecommerce is a key channel for fashion and the online fashion market is projected to grow 3.5X from $4Bn
to reach $14Bn by 2020.
 As per research, India has 450 million internet ever accessed population which is expected to grow by 62%
to 729 million by 2020
 Of this, 310 million is the active internet accessing population, accessing the internet at least once a month.
This number is expected to increase by 35% to 419Mn by 2020.
 MARKETING AND SALES STRATEGY

 METHOD-
 Create and Sell – This is for young designers and entrepreneurs who want to step in and solve problems but face barriers of varying
degrees while starting an apparel brand. To minimize the overhead expenses on inventory creation, many Crowd funders may offers
such individuals zero inventory and warehousing costs. With added facilities like distribution and packaging, the platform is an aid to
the startup ecosystem.
 Create and Buy – This feature is mainly for students who may need T-shirts and other apparel for annual college meets, occasion,
groups, and hobby clubs. This business model is a convenient option to solve the tedious process of ordering anything from the
traditional vendors.
 REVENUE:
 The revenue model of this business seems quite simple. It charges a standard fee per unit which is based on the type of the product and
printing requirements. This fee includes everything ranging from manufacturing cost and packaging to delivery, handling charges, and
profit margins.
Challenges

 This business start-up is based on a ‘bring-your-customer’ model where sellers have to promote their
products to the right target audience. However, sellers aren’t too aware of modern online advertising tools
such as Facebook advertising, Google advertising, etc. To counter this problem, the startup created learning
programs on its platform (targeted towards educating the sellers) through an online course-ware called the
‘My business platform University’. This initiative by the platform helped the sellers improve the success
rates of their campaigns.
OPTIMAL SOLUTIONS

In addition to “THE BUSINESS PLATFORM UNIVERSITY”, It has put in efforts to enhance community
engagement and overcome various other challenges startups commonly face:

Campaigner Connect – This is a closed group meant to build a network where buyers and sellers can easily
communicate with community managers and solve any hurdles that arise on the way.
Google Hangout – The creative startup has regular hangout sessions where every member of the community
reaches out to both existing and potential buyers and sellers for meaningful conversations.
 Open door policy – This startup invites young designers and aspiring entrepreneurs to its office on a regular
basis .
THANK YOU