STRATEGY:

Social media is one of the most important marketing channels for brands, as it offers unique
opportunities to communicate with customers. But getting social media strategy right isnt an
easy task, and the brands that are achieving the best results tend to be those that are taking risks
and trying new things.

When the digital revolution started, the supermarket industries were among those who found it
challenging to keep up with the times. Little by little however, digital marketing teams for
supermarkets started coming up with great strategies that allowed the businesses they represent
to stand out in a digital world.

Here are some of the strategies that Imtiaz can apply:

Strong social media presence:

Every single one of your customers probably has social media profiles. This means that as far as
information dissemination is concerned, social media would be the best channel. Regularly post
featured items and deals, and let them know when prices for certain products have dipped.

Take advantage of messaging and apps:

Fewer people are calling stores or dropping by if all they want to do is ask questions. Now, all
they want to do is open their favorite messaging app to let the other party know what their
concern is. This is why you have to let them have this convenience.

Consider offering online shopping:

A lot of your customers are probably paying bills online, and even shopping for clothes and other
necessities online. Give them an all-in-one experience by allowing them to buy their supermarket
needs online as well. You can even offer promos that are specific to your online shoppers.

Cash on delivery:

Cash on Delivery (COD) is the most commonly used method of payment amongst e-commerce
retailers. Imtiaz should introduce COD and offer discount (lower price + free delivery) to
encourage consumers, by this there is a growth curve to be expected. Consumers who dont have
enough time or avoid going out and purchasing items this act can facilitate them.

Google Ad word:

By creating Google ad word account Imtiaz store can captured more consumers and know what
are consumer needs and preferences. Add relevant content about each product, landing page
should be according to customer search. Also add extensions (location, timings) can increase
reach of customers.
Through Google Ad word analyze what customers are searching for? By adding unique search
terms related to products.