Soulage

Abaya
Students names:
- Deema Deewan 442001647
- Aya Erqsous 442012127
- Shahad Al-Sharif 442014014
- Mawaddah Jala 442018317
- Shahad Al-hazmi 441007333
 Table of Contents

01 Introduction 02 External Analysis 03 Internal Analysis

STTEP By performance
Threats and Opportunities By Category

04 Stakeholders Analysis 05 Objectives & mission& Vision

Selection
Determining priority
communicate
 Introdaction

The Abaya project in the Kingdom of Saudi Arabia is one of the important projects
that are indispensable, especially in the Gulf countries, because it constitutes an
important and essential element in the Saudi uniforms for women. This project is
profitable if the correct and important standards are adhered to in opening the
shop. To open the project, it needs a good number of different abayas sets, and it
should be of shapes that suit all tastes and age groups in terms of design and
quality of materials, and prices vary according to the type of raw material for each
abaya
 External Analysis
STEEP analysis was applied to identify potential external
threats and opportunities for an elctronic Store and shop
abaya project. is an abbreviation for social, technological,
economic, environmental and political factors and is used
Our company to analyze the external environment and the threats and
opportunities that it may face in the future
S Social factors
Different tastes and consumer trends in terms of designs and colors -
Lack of community confidence in new projects and ideas in the -
market
T Technological factors
Technological developments in the field of e-commerce and online -
shopping

E Economic factors
Changes in economic growth in the Kingdom of Saudi Arabia and their -
impact on the purchasing power of consumers and their ability to purchase
Changes in customer marketing and consumption behavior in light of economic transformations and changes -

E Environmental factors
The possibility of the project responding to environmental sustainability, such as using biodegradable -
materials or moving towards green manufacturing
.Consumers' preference for environmentally friendly brands -

P Political factors
Policies and legislation related to e-commerce and online shopping in the Kingdom of Saudi Arabia, -
.and potential changes to these policies and licenses
Threats and Opportunities
Based on the above analysis, there are some
potential threats and opportunities for the
project
 Threats

Strong competition: The project may face strong competition from old and .1
well-known brands in the field of abayas, and therefore unique
competitive strategies must be developed to attract customers and
.obtain their loyalty

Social changes: Consumer tastes and trends change with regard to abayas .2
according to different age groups, and this requires flexibility in design to
.meet different tastes
 Opportunities
Economic growth: Economic growth in the Kingdom of Saudi Arabia contributes to increasing the .1
purchasing power of consumers and thus can increase the demand for abayas despite the large
.number of competitors

Digital Marketing: Taking advantage of the development of technology, to promote and market the .2
.project on social media more efficiently and effectively with customers

Orientation towards sustainability: Concern with sustainability and environmental impact may lead .3
to increased demand, so the project can provide abayas with sustainable materials to take
.advantage of this opportunity

4. Holidays and special events : These events provide an opportunity for abaya designers to distinguish
in the market and increase sales for the store
 Internal
analysis
We Have tow Section of Intarnal analysis
 Internal analysis by category

Abaya design: It can be divided into traditional abayas and modern and modern -
abayas

Season: Abayas vary depending on the season, such as summer, winter, spring and -
.autumn abayas

Occasion: There are abayas for daily use and abayas for special occasions such as -
.weddings and parties

Ages: Abayas can be designed to suit specific age groups, such as abayas for young -
.women or abayas for older women
 Internal analysis By performance

- Quality: includes the quality of materials used in abayas, design and overall implementation.

- Comfort and fit: Abaya's ability to provide comfort and convenience to wear throughout the
day.

- Diversity: The diversity of designs and styles available to meet the needs of different
customers.

- Innovation: the ability to present new and innovative designs that attract customers and
distinguish the project from competitors.

- Price and value: Providing abayas at reasonable prices and providing good value to customers.
Stakeholders
Analysis
 Stakeholders of our
project

1 Suppliers 2 Designers 3 Tailors

4 Consumers 5 Executives 6 Investors

7 Fashion Models 8 Marketers 9 Accountants

 Determining priority To
stakeholders
High power and great High power and low
1 attention 2 attention
- decision maker -Executives
- consumers - manufacturers
- investors

Low power and great Low power and low

3 attention 4 interest
- designers - Accountants
- exhibitors - suppliers
- marketers
 Communicate
with
Stakeholders
are contacted after relying on the answers to
some questions and seeing if they are suitable
for us or not
 Continue
What motivates the desired
stakeholders?
All the stakeholders who were selected affect the project
in a large and important way and have a strong
relationship with the success of the project, for example,
suppliers: they are considered important stakeholders
because they provide fabrics and materials that are used
in the buildings, as well as designers are the basis of this
idea where the best designers will be selected for
different and new ideas in the field.
What are the other
priorities of stakeholders?
Of course, every stakeholder who deals with us has priorities
such as increasing income or to make certain goals for them
successful, such as supporting new projects or holding
workshops agreements between our company and their
companies and many other priorities and goals.Certainly, they
come when we reflect a positive image of our company in the
experimental opening, for example, and strengthen our
presence in the market in all practical aspects and public
relations.
 objectives
mission - Vision
 The objectives
First
we strive to enhance community awareness by disseminating important
information such as the quality of our high-quality fabrics and promoting
active engagement with the client and receiving their feedback.

Second
we are committed to ensuring that the fabric is as important as the
abaya design and color. Moreover, our primary goal is to leave a mark
on the hearts and minds of our customers. Moreover, we aim to
achieve specific goals and objectives, ensuring the desired results
such as making loan payments first-hand and distinguishing between
competitors. Finally, we are determined to uphold high standards,
quality and excellence in all our endeavors.
Vision and Mission

Vision
Our vision It is to enhance confidence and elegance for the Arab women through a
distinguished and feminine ababy dress with different designs that reflect her
elegance and enhance her strength, and we strive to provide a distinctive,
productive and exceptional service to our customers. We are keen to establish
ourselves as a market leader with our high quality in every aspect of our business.

Mission
Our mission is to create a unique identity that distinguishes us
from others by providing modern and elegant designs that suit
different customer preferences., We seek to be the first brand for
people who are looking for high quality abaya with unique
designs.
Thank you
Supervised by
D.Sarah Al-Otaibi
Students namen:
- Deema Deewan 442001647
- Aya Erqsous 442012127
- Shahad Al-Sharif 442014014
- Mawaddah Jala 442018317
- Shahad Al-hazmi 441007333