Dear Neetu,

I hope this letter finds you in good health and high spirits. I am writing on behalf of Marketing
Research Company ABC to express our strong interest in collaborating with InVogue on the exciting
and pivotal project outlined in your recent Request for Proposal (RFP). We are thrilled at the
prospect of contributing to InVogue's journey towards redefining the premium face makeup market.

At Marketing Research Company ABC, we have built a reputation for delivering top-tier market
research and strategy development services across diverse industries. Our team comprises experts
who are not only experienced but also passionate about understanding market dynamics and
crafting effective strategies that align with our clients' goals.

The project you have laid out presents a remarkable opportunity to work with a forward-thinking
brand like InVogue. We are confident in our ability to meet and exceed your expectations and to
bring your vision to life. Our team is well-equipped to assess the current market landscape in the
premium face makeup category. We have a proven track record of conducting in-depth competitor
analysis, identifying trends, and unmet needs within the target demographic.We have a strong track
record in developing compelling positioning strategies. Our approach focuses on aligning products
with your target audience's desires and values. Crafting a brand narrative that highlights InVogue's
unique blend of luxury and affordability is a challenge we're excited to take on. Furthermore, we
have a history of successfully recommending strategies for product placement and market
promotion.

In evaluating proposals, we understand that your criteria include expertise, methodology, timeline,
and competitive pricing. I assure you that Marketing Research Company ABC possesses the required
expertise, and we will provide you with a comprehensive proposal that outlines our methodology,
project timeline, and a competitive cost structure that respects your budgetary considerations.

We look forward to the opportunity to work closely with InVogue in making this project a resounding
success. We are excited about the prospect of partnering with your team and contributing to
InVogue's mission.

Sincerely,

Group 4,

Marketing Head

Marketing Research Company ABC

Executive Summary:

InVogue is a fresh entrant in the world of cosmetics, offering a distinctive line of premium
face makeup products that combine luxury with affordability. Our mission is to empower
individuals to enhance their natural beauty, providing them with high-quality makeup that
looks fabulous and nurtures the skin.

Our target audience primarily comprises beauty-conscious individuals seeking premium,

skin-friendly makeup products. We aim to reach men and women aged 18 to 45 who value
quality, affordability, and eco-consciousness in their beauty products.
We believe that there is a gap in the market for premium face makeup products that are not
classified as "luxury." Our competitive pricing will attract a broad customer base while
maintaining a premium product quality.

Personnel allotted to the project:

Shruti Shah - Market Research Analyst

Market research analyst with 5+ years of experience in the cosmetics industry. Proven ability to
conduct market research, analyse data, and develop positioning strategies that help companies
achieve their business goals. Expertise in the Indian cosmetics market, including the premium face
makeup category.

Skills:

 Market research
 Data analysis
 Positioning strategy development
 Competitive analysis
 Target audience research
 Report writing
 Experience

Projects

 Developed a positioning strategy for a new line of premium face makeup products for Acme
Cosmetics
 Conducted market research to identify unmet needs in the Indian cosmetics market
 Analysed data to understand the impact of social media marketing on customer purchase
decisions

Hari - Marketing Strategist

Marketing strategist with 10+ years of experience in the cosmetics industry. Proven ability to develop
and execute marketing strategies that drive brand awareness and sales. Expertise in the premium
face makeup category.

Skills:

 Marketing strategy development

 Brand positioning
 Product marketing
 Campaign management
 Digital marketing
 Go-to-market strategy
 Experience
Projects:

 Developed and executed marketing strategies for L'Oreal's premium face makeup brands
 Managed marketing campaigns across all channels, including TV, print, digital, and social
media
 Worked with product development teams to launch new products and line extensions
 Grew brand awareness and sales for L'Oreal's premium face makeup brands

Hasan - Focus Group Moderator and Survey Researcher

Focus group moderator and survey researcher with 10+ years of experience in the market research
industry. Proven ability to design, conduct, and analyze surveys and focus groups to collect high-
quality data for clients. Expertise in a variety of industries, including consumer goods, healthcare,
and technology.

Skills:

 Focus group moderation

 Survey design and analysis
 Qualitative and quantitative research methods
 Data analysis
 Report writing
 Client relationship management

Projects:

 Designed and conducted surveys and focus groups for a variety of clients in a variety of
industries
 Analysed data and wrote reports that communicated the findings to clients
 Managed client relationships and ensured that all projects were completed on time and
within budget
 Moderated a focus group for a healthcare company to gather feedback on a new product
launch
 Designed and conducted a survey for a technology company to measure customer
satisfaction
 Analysed data from a survey of consumer goods shoppers to identify trends and
opportunities
Mohit-Market Research Project Manager

Market research project manager with 10+ years of experience in the market research industry.
Proven ability to plan, execute, and manage market research projects of all sizes. Expertise in
coordinating the work of cross-functional teams, managing budgets, and meeting deadlines.

Skills:

 Project management
 Market research
 Cross-functional team coordination
 Budget management
 Deadline management
 Communication
 Problem solving

Projects:

 Managed a portfolio of market research projects for a variety of clients in a variety of

industries
 Coordinated the work of cross-functional teams, including market research analysts, survey
researchers, focus group moderators, and data analysts
 Communicated regularly with clients to keep them updated on the progress of their projects
and to resolve any issues that arose
 Managed a market research project for a healthcare company to gather feedback on a new
product launch. The project involved conducting surveys, focus groups, and interviews with
customers and healthcare professionals.
 Managed a market research project for a consumer goods company to measure brand
awareness and customer satisfaction. The project involved conducting surveys and focus
groups with consumers.