Stakeholder Analysis

Section: 4

Presented by:
Rana Tawfiq Khoj 442003926
Dana Alsarawani 442003544
Dana Affan 441011842
Nujood Alhammad 442003311 -
Raneem Safhi 442003136
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Anwar Fatani 442002521
What Is A Stakeholder ?

A stakeholder is a person, roup, or or anization with a

direct or indirect inancial interest in a project,
business, or or anization. Stakeholders may have a
direct or indirect impact on a company's operations or
projects. For businesses and projects to succeed, their -
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support is requently necessary.
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What Is Stakeholder Analysis?

Identi yin potential stakeholders and cate orizin

them accordin to their level o involvement, in luence
and interest in a project is called a stakeholder
analysis. This is done be ore a project be ins.
Furthermore, it entails selectin and decidin on the
most e ective communication methods amon the
roups and how to en a e them at their maximum 01

capacity.
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 Why Stakeholder Analysis Is Important?
A stakeholder analysis can help a project or programme identify:

The interests o all stakeholders who may Groups that should be encoura ed
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a ect or be a ected by the to participate in di erent sta es o
pro ramme/project. the project

Appropriate strate ies and

Potential con licts or risks that could
02 05 approaches or stakeholder
jeopardise the initiative.
en a ement.

Ways to reduce ne ative impacts

Opportunities and relationships that can be
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built on durin implementation.
roups. 02

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 Why Stakeholder Analysis Is Important?
The full participation of stakeholders in both project design and implementation of is a key
to – but not a guarantee of – success. Stakeholder participation:

Gives people some say over how projects or

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policies may a ect their lives. Provides opportunities or learnin
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stakeholders themselves.

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Builds capacity and enhances

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responsibility.
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Generates a sense o ownership i initiated
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early in the development process. 04
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 When to use stockholders analysis

Stakeholder analysis can be done at all sta es o the project cycle, but it
should de initely be done at the be innin o a project or pro ramme. In
particular, durin the identi ication phase, stakeholder analysis is a critical
component o the situation analysis

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When to use stockholders analysis

The stakeholder analysis will help determine who, how

and when stakeholders should be involved in
project/program activities. It assists in the detailed
stakeholder analysis, which includes all major
stakeholders

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 How to Develop and Use Stakeholder Analysis

Given the potential impact o stakeholder attitudes and

in luence on the success o a project, it is o ten best to ensure a
wide scope o the stakeholder analysis durin the De ine and
Desi n phases to make sure that le itimate stakeholder
interests and concerns are e ectively addressed durin the
Implement and AnaheAdant phases 06

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 How to Develop and Use Stakeholder
Analysis

There are a number o ways o undertakin a stakeholder analysis.

Workshops, ocus roups and interviews are three common approaches.
Durin the course o the project cycle you may use all three matchin
the technique to the evolvin needs o the project. Whatever approach
is used, there arc three essential steps in stakeholder analysis: I)
Identi yin the key stakeholders and their interests (positive or
ne ative) in the project: 2) Assessin the in luence o . importance o . 07

and level o impact upon each stakeholder; and 3) Identi yin how best
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to en a e stakeholders. We describe key questions to ask at each o
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these stens and provide an example o a tool
Assessing the influence and importance of each stakeholder as
well as the potential impact of the project upon each stakeholder
Key questions for this second step in a stakeholder analysis
include:
Who is directly responsible or Who will promote/support the
decisions on issues important to the project, provided that they are
project? involved?
Who holds positions o responsibility Who will obstruct/hinder the
in interested or anizations? project i they are not involved?
Who is in luential in the project area Who has been involved in the area
(both thematic and eo raphic (thematic or eo raphic) in the
areas)? past?
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Who will be a ected by the project? Who has not been involved up to
now but should have been? 09
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This analysis can be done using pieces of paper or cards on a
table top or wall with the matrix written up on flipchart, as
follows:

1.Identi y stakeholders and write them on cards (one per card).

2. Or anize and a ree placement o cards on the matrix.
3.Consider relationships (e. . responsibilities, ri hts, levels o
con lict) within and between stakeholders in each area o the
matrix.
4.Consider potential strate ies (approaches, methods) or
en a in di erent stakeholders in each area. The approaches in
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indicate common (but de initely not exclusive) approaches o
en a ement. 10
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Thank you for listening !

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