Course Code; 5403 363-3

Tourism&Hospitality Marketing
“Robots“
2023

Students name;
Danah Al-ghamdi 442015180
Sarah Kabila 442013414
Doaa Fanta I 442017811
Asma Al-qurashi 442016967
Najd Al-qurashi 442013543
Anwar fatani 442002521
Shahad Al-zhrani 442017817
Rajwa Mohammed
442002980 Renad Al-
ghamdi 4420131225
 CONTENTS

Topic Number of page

Executive summary 1

Illustration of the project for the year 2023 1

Introduction 2

Market Study 3

Product Study 4

Competitors Analysis 5

Marketing plan 6&7

Recommendations for marketing strategy 8

Conclusion 9

References 10
 EXECUTIVE
SUMMARY

disinfection robots It is ready to disinfect and

sterilize the atmosphere and we will present it to
the general presidency of grand mosque affairs
and the prophe’s mosque.

ILLUSTRATION OF THE PROJECT FOR

THE YEAR 2023

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1
 INTRODUCTION
In our modern era, we rely on technical development in general, and we need to keep
pace with this development. Therefore, we offer a disinfection and sterilization robot
that saves time and effort and ensures accuracy in work.
The robots also operate with an automatic control system programmed on a preset map
on six levels, which improves the safety of the environmental health atmosphere and
intelligently analyzes sterilization requirements according to usage scenarios,
sterilization paths, and planned durations independently to fully cover the environmental
space.
and the The disinfection and sterilization robot has an early warning feature with
voice transmission at the required time, and it has a battery charging feature. One
robot works from five to eight hours without human intervention, and the device has a
capacity of 23.8 liters, of which it consumes two liters every hour to eliminate
bacteria in an area of 600 square meters per round, and it can walk a distance of
three kilometers continuously without human intervention.The smart robot device
obtained international certificates, including the European CE quality certification,
and the automatic sterilization system is designed to protect pilgrims and worshipers
from viruses and eliminate all epidemics. Ultrasonic dry mist sterilization, 2 liters/hour
Germicidal UV sterilization: 188 W/cm2
360-degree sterilization
Boil-dry protection and low-level warning
Automatic lifting control
Automatic positioning and navigation system

2
 MARKET STUDY

The market International growth

will be ACCELERATING growing From 2017 To 2020
at a GAGR of around
2017. 2018. 2019. 2020.

The market Fastest growing market

isMODERATELY from the americas & the
CONCENTRATED with largest marketfrom Asia
afew players who occupy
the market share

One of the Key

Drivers for this
market will be the
change in deaning
protocols

3
 PRODUCT STUDY
SWOT

Weaknesses Strengths

Automatic scene recognition and understanding

It can be a machine or an algorithm. But of course,
Usingvisualsensorsandimagerecognition algorithms, a
it’s not human. And this last point remains a strength
targetdisinfectionscenario,keydisinfection targets, and
and a weakness simultaneously. As a strength, it
surrounding personnel can be determined.
means people working in jobs requiring a touch of
Independentmovementwithouthuman participation ”—’
“humanity feelsafe theirjobisntupforgrabsby
Therobotbuildsmapsandinstantly locates the target by
our technological overlords quite yet. But as a
integratingmultimediasensors,thus performing dynamic ’
weakness, this means AI is limited. It s a tool but not
global and local layout.
necessarily a solution. AI can communicate, but it
Energy saving ’ t communicate emotionally. And so, although it
can
Therobotalsofeaturesfastandenergy-saving charging ’ use information, it won t be able to grasp or react
can
that lasts to hours.
to the complexities of human emotion.
Increase productivity in the workplace.
Maintenance.
Insteadofspendinghoursofmanpower on cleaning
Robots usually require constant and continuous
tasks,therobotcancleanforthewhole day without
maintenance, which is one of the biggest weaknesses.
fatigue, which increases productivity.

opportunities of artificial intelligence The threats of artificial intelligence

CombingAIwith newer forms of tech Job stealing

Less strainon employees AImay gets it wrong
lose control

4
 COMPETITORS
ANALYSIS

IIndirect competitors like

Saudi Aramco robot smart

Shallow water inspection and monitoring robot, a robotic system with built-in
inspection technologies that can be operated remotely in shallow water, to enhance
the speed, efficiency and safety of pipeline inspection.
Marine rescue robot on the shores of Dubai
The automated robot is designed to adapt to the worst weather conditions, as it can
be used in the event of high waves or strong sea currents that are difficult for a
human rescuer to swim in,

direct competitors like

An automated sterilization robot in Jordan

UVD-Robot
The robot uses the best sterilization methods in the world without human
intervention, eliminating 99.99% of germs and viruses, including the Corona virus, in
just ten minutes

5
 MARKETING PLAN

It is sold to the Affairs of the Two Holy Mosques and companies interested in machines
and through the website.
It is sold internally and externally. It is advertised through social media and road
advertising screens. The campaign is throughout the year and is most promoted during the
Hajj and Umrah seasons

Marketing tool we used:

Box air inlet: used to collect dirt

Emergency button: early warning feature with voice transmission at the required
time when the battery is dead

switch: it has several possible cleanings

UV dry spray sterilization or UV germicidal sterilization

Disinfectant tank: for storing detergents

Robot chassis: The outer robot shape

Spray hole: a hole for the release of detergents

Fogtube: A long tube for the height of the detergent exit hole

Filling hole: a small opening for adding detergents

Disinfectant tank: A place designated for storing detergents

Robot base: A base to protect and facilitate robot movement

6
 MARKETING PLAN

Marketing timelin
January 2023: Our goal is to reduce cleaning time and effort.
February: I set the budget for this project.
March: Determine the sale via the Internet or companies.
April: Determine the marketing channels or companies through which the product
will be promoted.
May: I am running an advertising campaign on online social media channels such
as Facebook - Twitter - Instagram.
June: We start launching the marketing campaign.
July: We monitor sales within a month or two. Is the product sold in small or large
quantities? Did people like it?
August: Preparing a report on people's opinions and the extent of their
acceptance of the product, and what are their observations, whether negative or
positive.
September: Attempting to correct errors in the marketing campaign or in the
same product.

October: We increase marketing campaigns.

November: Develop a plan to work on distinguishing the product more.

December: We set goals for the coming year.

7
 RECOMMENDATIONS FOR
MARKETING STRATEGY

Making leaflets that were distributed in

the neighboring hotels of the Haram,
implementing an introductory program

displaying it in Hajj and Umrah companies

for visitors to the Haram

displaying electronic boards in the Haram

squares, roads and airport halls

publishing an explanatory video on social

networking sites that target Umrah
performers and pilgrims

The work of a team interested in

introducing the disinfection robot in Mina
and Muzdalifah

8
 CONCLUSION

A disinfection and sterilization robot that saves time and effort and ensures
accuracy in work.
The robots also operate with an automatic control system programmed on a pre-
set map at six levels, which improves the safety of the environmental health
atmosphere and intelligently analyzes sterilization requirements according to
usage scenarios, sterilization paths and independently planned durations to
cover the entire environmental space ultrasonic dry spray sterilization
One robot works from five to eight hours without human intervention, and the
device has a capacity of 23.8 liters, which consumes two liters every hour to
eliminate bacteria in an area of 600 square meters per round, and it can walk up
to three kilometers continuously without human intervention.
Market study will increase in the coming years
Weaknesses the robot also features fast and energ-saving charging that lasts
to hours.
Strengths Robots usually require constant and continuous maintenance, which is
one of the biggest weaknesses
COMPETITORS ANALYSIS ;
1.Indirect competitors like (Saudi Aramco robot smart)
2. direct competitors like (An automated sterilization robot in Jordan)
Marketing plan: It is sold to the Affairs of the Two Holy Mosques and companies
interested in machines and through the website.

9
 REFERENCES

https://www.sayidaty.net/node/1300796/%D8%A8%D9%84%D8%B3/%
D8%A3%D8%AE%D8%A8%D8%A7%D8%B1/%D8%AA%D8%B9%D
8%B1%D9%81-%D8%B9%D9%84%D9%89-
%D8%A3%D8%A8%D8%B1%D8%B2-
%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85%
D8%A7%D8%AA-
%D8%A7%D9%84%D8%B1%D8%A8%D9%88%D8%AA-
%D8%A7%D9%84%D8%B0%D9%83%D9%8A-%D9%81%D9%8A-
%D8%A7%D9%84%D9%85%D8%B3%D8%AC%D8%AF-
%D8%A7%D9%84%D8%AD%D8%B1%D8%A7%D9%85

https://pestleanalysis.com/swot-analysis-of-artificial-intelligence/amp/

10