Entrepreneurship Project

A Business Plan: ‘’Sea Threads’’

BBA-4(A)

Presented to: Dr. Maroof Ajmal

Presented by:
Qandeel Fatima
Hira Ramzan
Usamah Ryhan
Tanzeela Zubair
Introduction

• A clothing line named as ‘’ Sea Threads’’ made

from recycled ocean plastic.
• How plastic can be recycled and used for
production of sustainable products.
• Increased inclination of customers towards eco-
friendly and sustainable products.
• Our brand’s mission and vision statement.
• What will be our company’s unique selling
proposition?
• Our target market.
• Our brand’s competitive advantage is its
commitment to sustainable and eco-friendly
environment.
• How our brand can raise awareness among
customers.
• Unique designs that help ‘’Sea threads’’ to stand
out among its competitors.
Company overview

• Our logo is:’’ Dive into the World of fashion.’’

• Increased demand for sustainable goods.
• Sea Threads promises to deliver products to
customers while keeping the environment clean.
• Breathe-able, UV- protective, moisture wicking
products.
• Promoting healthier and eco-friendly
environment by reducing waste pollution.
Products and Services

• Our clothing line include: t-shirts, hoodies, jackets, hats

and swimwear.
• Introducing customized digitally printed designs.
• Our customer services include:
 Clothing design and manufacturing.
 Consulting services.
 Education and awareness.
 Recycling and management.
 Community engagement
• Engaging with local communities for sustainable
practices.
Marketing Strategy

• Following marketing strategies we use to

promote our brand:
Social media marketing.
Influencer marketing.
Content marketing.
Event marketing.
Cause marketing.
• Our marketing mix that includes product, price,
placement and promotion is efficiently tackled
for promotion.
Sales Strategies

• Our sales strategy is based on building loyal

customer base who are passionate about
sustainable and eco-friendly options.
• Following strategies we use:
Products at different price points.
Excellent customer service.
Promotions and discounts.
Educational resources.
Seamless and convenient online shopping.
Sales Strategies(cont.)

Collaboration
Recycling programs.
Providing subscription services.
Partnership with retailers.
Offering loyalty program.
Production Plan

• Production plan depends on following factors:

Sourcing high quality recycle ocean plastic.
Partnering with manufacturers.
Developing a system for quality control.
Establishing a supply chain.
Continuous innovation and improvement.
Production Plan(cont.)

Certified raw materials .

Third party testing labs.
Using energy sufficient equipment.
Implementing zero waste.
Developing a system for tracking.
Operational Plan
• Our operational plan is based on numerous
factors including size, scope and nature of
business.
• Following factors are included:
Clear brand identity and marketing strategy.
Technology that supports our brand.
Strong coordination.
Policies and procedures.
Collection of data.
• Tried to work on certain weaknesses including
limited resources and sustainability challenges.
Financial Analysis

• Since financial analysis better predict the success level

of any business. Our brands financial data includes all
costs which are assigned to below mentioned
departments:
Product development.
Marketing
Website development.
Rent and utilities.
Staffing.
Miscellaneous.
• Venture capitalists are potential investors to our
brand.