UNIVERSITY OF CAPE COAST

COLLEGE OF HUMANITIES AND LEGAL STUDIES

SCHOOL OF BUSINESS
DEPARTMENT OF MANAGEMENT

LECTURER: DR. EMMANUEL TCHOUCHU

COURSE: STRATEGIC MANAGEMENT
COURSE CODE: SBU 402
ASSIGNMENT: WRITE A BUSINESS PLAN
COMPANY PROFILE:
NAME OF THE COMPANY: LEWIS FABRIC SOFTENER LTD
LOCATION: SCIENCE MARKET
TELEPHONE: 0553252324

EXECUTIVE SUMMARY:
LEWIS FABRIC SOFTENER LTD is a startup company specializing in the production of
after-wash fabric softeners. The mission is to provide customers with high-quality, effective,
and eco-friendly fabric softening products that enhance the softness, fragrance, and durability
of their clothing. The vision statement of FABRIC SOFTENER is to see a future in which
every piece of clothing is handled with the highest care, providing improved softness,
freshness, and durability. Through our dedication to sustainability, customer satisfaction, and
ongoing product innovation, we hope to establish ourselves as the top option for customers
looking for top-notch fabric care products that are secure for both humans and the
environment.
By focusing on sustainable practices and delivering superior performance, we aim to capture
a significant market share and become a leading player in the industry. The after-wash is
managed by a myself to ensure that customers receive the highest quality services. Funding
for the business will primarily come personal savings which will later be supported by a bank
loan. My target will be the students, traders on campus and lecturers. The main competitors
will be the exiting fabrics softener on campus that sells after-wash to students.

BUSINESS DESCRIPTION:
The after-wash fabric softeners that LEWIS FABRIC SOFTENER LTD will produce and sell
are intended to be added to the laundry during the rinse cycle. In order to make sure that our
goods are safe for both consumers and the environment, we shall only use non-toxic,
biodegradable chemicals in their formulation. To create a strong brand presence in the fabric
softener market, we will put a priority on product quality, innovation, and customer pleasure.
The fabric softener has its uniqueness of quality customer service, competitive pricing and
quality equipment and nice packaging. Fabric softener is more than adding fragrance and
softness to your clothes. Its about adding to your clothes. Here are some of the benefits of
fabric softener after wash;
Softness: Making clothing softer and more comfortable to wear is one of the main advantages
of utilizing fabric softeners. In order to reduce stiffness and make clothing feel softer on the
skin, fabric softeners work to relax and smooth the fabric's fibers.
After-wash fabric softeners can come in a variety of enticing smells that give the clothes a
pleasant and lingering fragrance. This can aid in removing or covering up any offensive
scents, leaving clothing smelling fresh and clean.
Fabric softeners can assist in reducing wrinkles in clothing, which makes ironing or steaming
faster and easier. Clothes that have been softened are less likely to wrinkle, making them
smoother and more appealing.
Controlling static electricity: When garments cling or stick together, it can be uncomfortable
to fold or wear them. The compounds in after-wash fabric softeners lessen static cling,
making clothing easier to handle and wear.
Fabric Care: Fabric softeners provide the fabric's fibers a protective coating that can assist
prevent damage during washing and drying. The color and shape of the clothing can be
preserved throughout time with the aid of this protective layer.
Easy Ironing: Because softened textiles are less likely to resist the heat and pressure of the
iron, they are generally easier to iron or press. This can reduce the amount of time and work
required for ironing.
Fast-Drying: Towels and other materials can dry more quickly by being more absorbent with
the use of fabric softeners. For those who prefer to air-dry their laundry or live-in humid
locations, this can be especially helpful.
Options that are environmentally friendly include numerous after-wash fabric softeners that
use biodegradable and plant-based components. Using these alternatives instead of
conventional fabric softeners, which may contain hazardous chemicals, helps protect the
environment.

MARKET ANALYSIS:
The consumer desire for goods that give clothing softness, fragrance, and static control has
led to the growth and size of the fabric softener market. There is a rising market segment
looking for environmentally friendly alternatives as knowledge of the harmful effects of
conventional fabric softeners on the environment grows. Consumers that care about the
environment and value sustainability, quality, and safety in products will make up our target
market.

MARKET AND SALES STRATEGY:

We will put into practice a thorough market and sales plan that includes the crucial
components listed below in order to successfully break into the market:
1. Product Differentiation: We'll highlight the special qualities of our after-wash fabric
softeners, like their eco-friendly formulations, enduring fragrances, improved fabric
durability, and static suppression. These distinctive qualities will draw clients looking for
effective and high-performance fabric softening solutions.
2. Online and Offline Distribution: To enable online sales, we will create a user-friendly e-
commerce website. In order to increase our offline distribution channels and reach a larger
client base, we will also collaborate with neighborhood shops, supermarkets, and laundry
services.
3. Brand recognition and Marketing: To increase brand recognition, we'll fund targeted
advertising efforts. This will involve social media interaction, content creation, and
partnerships, collaboration with influencers to effectively reach our target audience.
4. Customer Engagement and Loyalty Programs: We'll put a lot of effort into
developing long-lasting client relationships through top-notch customer support,
tailored communications, and loyalty initiatives. Recurring sales and strong word-of-
mouth recommendations will be crucial to our growth plan. For the advertisement it's
critical to take their tastes, way of life, and preferred means of communication into
account when developing an advertising plan for after-wash fabric softeners that
targets students on college campuses. Here are some efficient advertising tactics to
target this group:
Social media campaigns: Use well-known social media sites like Facebook,
Instagram, and Twitter to develop interesting material that emphasizes the advantages
of using after-wash fabric softeners. Post before-and-after photos, user reviews, and
informational articles regarding the product's features. Partner with brand
ambassadors or social media influencers who have a sizable fan base among college
students to market your products.
Campus Partnerships and Events: Take part in or support campus events like student
fairs, orientation sessions, or sporting occasions. Create a booth with advertising
brochures, product samples, and demonstrations. Students who join your email list or
follow you on social media can receive special discounts or freebies. Collaborate with
student clubs, organizations, or on-campus housing to distribute product samples or
plan themed occasions centered around fabric care.
Posters and fliers: Distribute eye-catching fliers and posters throughout the school in
key spots such the common areas, dorms, laundry rooms, and bulletin boards. Make
sure your marketing materials emphasize the advantages and eco-friendliness of your
after-wash fabric softeners. Put QR codes or specific URLs on your website that
direct students to limited-time offers or discounts.
Online Contests and Giveaways: Plan online competitions or giveaways that are
especially geared toward college students. By sharing their knowledge of after-wash
fabric softeners, producing user-generated content, and tagging your company on
social media, you may entice them to join. This improves brand recognition among
their peers and creates conversation about your items.

LOCATION AND FACILITY:

Our manufacturing site will be placed strategically in a region with easy access to
transportation networks, raw materials, and a qualified workforce. In order to limit waste
output, consume less energy, and use environmentally friendly production techniques, we
will prioritize sustainability in the design and management of our facilities. To improve
logistics and lower transportation costs, the location will also take proximity to distribution
networks into account.

FINANCIAL PLAN:
On careful financial analysis and estimates, the financial strategy for LEWIS FABRIC
SOFTENER LTD will be built. Our financial plan's main components are as follows:
1. Startup Costs: We will estimate the outlay needed to set up the manufacturing facility, buy
the necessary machinery, carry out the necessary R&D, and start marketing campaigns.
2. Revenue Streams: The selling of fabric softeners for use after washing will be our main
source of income. Along with developing strategic alliances for co-branding or private
labeling, we will also look for ways to add complimentary products to our product line.
3. price Strategy: We will create a price strategy that takes the value of our products, the
marketplace, and customer willingness to pay into account. Key factors will include
balancing profitability and market penetration.
4. Sales projections: We will create sales projections by market research and analysis based
on the size of the target market, customer segmentation, competition analysis, and marketing
initiatives.
5. Financial Projections: We'll produce thorough financial projections, including income
statements, cash flow statements, and balance sheets, to assess the operation of the business,
track profitability, and