Cleaning Products Business Plan

The marketplace for janitorial products and services is changing, both in nature and
scope. The consumer is becoming more conscious of the environmental impact of
cleaners as the market expands.

The product line includes

 Automotive cleaners;

 Industrial cleaners;

 Degreasers;

 Hand cleaners;

 Odor control;

 Tar remover;

 Concrete cleaners;

 Vehicle wash and wax products.

The products will be used by car washes, churches, food service outlets, hospitals,
manufacturing companies, and schools. A number of ChemSafe products will be
available from retail outlets and any product can be purchased from the company's
secure website.
The safety of cleaning products are of more concern today than ever before.
Consumers want to know if the product they are using damages the
environment. ChemSafe is committed to providing safe products that protect the
environment.

Objectives

 Establish ChemSafe products as the regional leader in selling

biodegradable, environmentally safe, cleaners.

 Increase the number of retail outlets carrying ChemSafe products by 20%

over the next two years.

 Build a solid working relationship with all the region's janitorial

companies.
Mission
The mission is to introduce innovative cleanser products to its target customer
base.  Charles Marshall, owner of ChemSafe, will utilize his janitorial
background, his experience in the cleanser products industry, and his contacts
with the region's wholesale distributors and janitorial companies to create
products that target consumers want.

Keys to Success
The keys to success in business are

1. Offering innovative janitorial products. This is essential for maintaining

the niche market sectors mentioned in the mission statement.

2. Reliable and timely deliveries.

 3. A reliable administration that is ready to serve customers, prepare
accurate billing, follow-up on orders and other documentation, and maintain
a close watch on expenses and collection of accounts receivable.

Market Analysis Summary

Consumers are demanding environmental safe cleaners in public spaces.
Additionally, janitorial firms are finding that biodegradable, environmentally
safe are cleaners are a strong selling point when competing for contracts.

Last year, 1.5 billion dollars was spent on commercial cleaners. Of those sales,
biodegradable, environmentally safe cleaners represented 15% of total sales.
This is a 20% increase over sales the previous year.

Market Segmentation
The product will focus on three customer groups:

 Wholesale Distributors: This group is the critical supplier to retail

outlets and pivotal to the success of Safe cleanser products.

 Janitorial Professionals: An important key to the janitorial market is the

ability to add value to cleaners through innovative products or techniques. 
We believe that products are an invaluable tool to janitorial professionals.

 Consumers: Concern for the environment has created a group of

consumers who will only use biodegradable, environmentally safe cleaners
in their homes.
Strategy and Implementation Summary
ChemSafe products will focus on becoming the leading provider of biodegradable,
environmentally safe, citrus cleaners.

Sales Strategy
The products are safe but strong cleaning products. Our target customers know
that consumers want to use products that do not damage the environment. More
importantly, there are no health risk in using products.  

The products will have three distinct sales approaches:

 For Wholesale Distributors: We will offer the distributors a 20% discount

on wholesale purchases for the first three months of operation. 

 For Janitorial Professionals: We will offer janitorial professionals the

wholesale price for products for the first six months of operation.

 For Consumers: We will offer the consumers prices that are only 5% over
wholesale for  products.   Product will be marketed to consumers through
ads.