CBBE PYRAMID

OF PAPER BOAT
                            
About Paper Boat

Paper Boat is a brand of traditional Indian beverages and

foods produced and marketed by Hector Beverages, which
is headquartered in Bangalore, India. Paper Boat was
launched by Hector Beverages in August 2013. 

The product consists of a range of

traditional, indigenous Indian drinks such as Aam
Panna, Jaljeera and Aam Ras. The drinks were initially
offered in single serving, flexible pouches; the company
has since then expanded to one liter Tetra Pak cartons as
well.
Keller's Brand Equity
Model
 Brand Salience

Paper Boat has become a highly

recognized drink today

Packaging is in not a regular bottle,

hence consumers want to try and test it
even more

Portrayal of homely ingredients makes

consumers easy to spot the brand

Paper Boat is only popular in the urban

market
 Brand Performance
 The performance of “Paper Boat” has been
exceptionally good, primarily because of the
core product offered by them
 The ingredients of the product are very homely
and natural, that take the people back to the
nostalgic lanes of their houses
 The brand has been successful in going out of
the box in terms of their product offering, it’s
marketing, and its packaging
 Brand Imagery

 Indian Traditional Ingredients

 Hedonic Value For Its Customers
Brand judgment
 Quality
 Design
 Name
 Brand Resonance

    

       Paper Boat has been able to

build an emotional connect
with its customers.
Therefore, Paper Boat
drinks are not just another
beverage product for the
customers but a medium to
express and revive their
childhood memories.
 Conclusion

The association of its Paper Boat has mostly

Paper Boat has shown products to “childhood been advertising in social
promising growth over the memories” has worked platforms than the
years. well for the company so television and print
far. advertisement

So the company has failed

Companies distribution in
to gain the market share in
rural India is also less
the rural India
Suggestion

The Company needs to advertise more in

Television and print media

Paper Boat needs to improve there supply

chain in the rural areas

Paper boat products are well known for

their quality and there should be no trade-
off between increasing sales and quality of
product
THANK
         YOU
Santosh Arakeri
192FCMD063