Wear Zone

BUSINESS PLAN

TEAM

(Ayesha Waqar, 1925106007, waqaraisha8@gmail.com)

(Javeria Aslam, 1925106018, huzaifahmehar23@gmail.com)
(Vaneeza Riaz, 1925106043, vaneezariaz37@gmail.com)
(Nida Zafar, 1925106028, nidazafar414@gmail.com)

1.EXECUTIVE SUMMARY:-
The report is about Wear Zone which gives a glimpse of the history of Wear Zone , vision and mission
statements, objectives, links between mission statement and objectives, and all analysis. Conclusions and
recommendations are given at the end on the basis of mentioned content analysis.

1.1 Overview: The store is a retail company that provides stylish, in-demand, and reasonably priced
mass-market athletic goods and fitness wear. Exercise/fitness equipment, golf, and trendy sports wear are
among the high-growth items influenced by contemporary societal trends. To achieve as much market
share as possible, our store will carefully integrate a variety of promotional methods and a unique
marketing mix. It will also launch an e-commerce marketing strategy centered on online content, SEO,
and a brand promise that distinguishes the business from its competitors.

1.2 Objectives: The overarching goal of the company is to compete in the sports goods and fitness wear
marketplaces. The company intends to use the Internet to raise awareness not only locally, but also
nationwide, in order to reach a far bigger consumer base.
Management has developed the following business objectives to guarantee that the company's aims are
met:
● Obtaining initial and recurring finance using a combination of debt and investment techniques.
● Developing marketing and sales strategies to grow the company's clothing line and grab 10% of
the branded urban apparel market.
● Producing highly robust sales revenues in Years 1, 2, and 3 based on market growth estimates.
● Boost sales revenue, profit margins, and overall profitability.

1.3 Mission: Wear Zone is a clothing and apparel company headquartered in Lahore, Pakistan. The firm
provides stylish clothes and products to people of all ages and walks of life, such as casual and active
wear, head gear, work-out gear, leather coats, and baseball jackets, tees, sweatshirts, polos, walk shorts,
board shorts, and jeans etc.
The primary obligation of the corporation is to the men, women, and children who utilize its products.
Wear Zone, as a customer-oriented company, understands that customer happiness is the key to success
and aims to provide the best quality customer service and exceptional goods. Wear Zone is committed to
the success of its workers, community, and investors, and will conduct business in a wise manner to
secure appropriate finance and resources to meet corporate objectives for future growth. People readily
donate their time, skills, and experience to a thriving community because the firm creates a sense of
sharing and caring. Wear Zone, as a socially responsible firm, contributes to the country’s duty to
safeguard the environment, contributes to societal economic strength, and operates as a good corporate
citizen on a local, regional and national scale.

1.4 Keys to Success:

● Meet the demands of the consumer by providing a diverse selection and competent employees.
● Keep an eye on the competitive landscape to ensure distinctiveness.
● Rigid financial controls must be designed and enforced.
● Create, nurture, and improve customer connections by being aware of problems and
opportunities, assessing desired goals and outcomes, and implementing routines and interactions
that consistently reinforce target relationships.

1.5 Market Need: The public buys far more than just the products, services and so-called image
promotions. Whenever they interact with anyone or anything associated with your business, they are
automatically branded emotionally, good or bad, by the totality of your business character
Today, after many/4 years of meeting the public’s demand for on trend western wear in Pakistan, Wear
has managed to successfully set up stores across 3-4 cities in Pakistan as well as, a rapidly growing
online store, which has been carefully merchandised to cater to our customers, allowing them to build a
wardrobe that expresses them and their personal styl e.

1.6 Opportunity: Wear Zone has an opportunity to open new stores within Lahore and other cities of
Pakistan for easier accessibility to its consumers, making more national presence, increasing wider
consumer share, profits and a chance to be ahead of the competition.
1.7 Competition: Wear Zone is one of its kinds of stores in Pakistan. . It doesn’t have any basic
competitor in its business category. Wear Zone doesn't enjoy monopoly in the market. It has product,
category wise competitors in the country. One of Wear Zone's main competitors in the cloth industry is
Facebook Marketplace. Other competitors include instagram stores such as Saltafa Merch , Stunner
Vision etc .
1.9 Current or Potential Customers: Our company's unique merchandise mix and compelling store
environment attract young adults aged 18 to 30. We've established a reputation among these young adults,
who are culturally sophisticated, self expressive, and concerned about peer acceptance.Pakistani markets
are very price conscious and hence varying the prices is a sure way to get customer attention. It should
provide discounts after a certain time period so that people are encouraged to shop more and purchase
more. This would attract new potential customers.
1.11 Go to Market Strategy: Wear zone has always been able to provide the best in fashion due to a
unique and flexible framework that enables it to adjust to the seasonal changes. Moreover, we are able to
respond quickly to key trends and convert them into wearable fashion, resulting in a collection that is fun,
vibrant, and expressive.
1.12 Our Team: With the help of a four members group of coordination, we organize our Work
team for the achievement of our business goal (sportswear zone). Characteristics of our work
team are as following;

Clear purpose: Purpose of our product is to accomplish the demand of sports professionals who
wear sports wear.

Open communication: Open communication occurs in our business when all Workers are able
to express ideas to one another, such as in a conversation or debate. Some benefits of our open
communication include, clear team building and increased profits.

Fairness and decision making: Fairness in the workplace of our business contributes to
employees feeling safe and engaged in the work they produce. It creates a productive
environment for employees in which the company compensates them fairly and management
professionals equally appreciate each employee's hard work.

Creativity: Our organizational creativity is ideas or innovations attributed to a group of people

that all work for the same organization. That could be a team developing, creating and marketing
a new product.

Accountability: Our company's mission, values, and goals, as well as everyone's role in working
toward them is the accountability of organization.
1.13 Risks and Mitigation Plans:Risk mitigation is a strategy to prepare for and lessen the
effects of threats faced by our business. Comparable to risk reduction, risk mitigation takes steps
to reduce the negative effects of threats and disasters on business continuity.
1.14 Financials: Our business plan financials is the section of our business plan that outlines our
current and projected financial state.
1.15 Exit Strategy:Our business exit strategy is an entrepreneur's strategic plan to sell his or her
ownership in a company to investors or another company. An exit strategy gives a business
owner a way to reduce or liquidate his stake in a business and, if the business is successful, make
a substantial profit.
2. Company Information:-
2.1Company Description:
Wear Zone is a startup clothing manufacturing company located in Lahore. The idea for the company
stems from a group of University Students who are active in the surf and skating. As we know that these
industries have grown tremendously in recent years, the target market has an affinity for clothing
designed for fellow active lifestyle athletes. The core philosophy of Wear Zone and its clothing line is
harmony — harmony of mind, harmony of purpose, and harmony in humility. When individuals are
united in their mission, they are supported and welcomed despite their flaws. Customers who purchase
"Wear Zone Products" make a deliberate decision to become a vital member of a community devoted to
the greater benefit of mankind.

2.2 Ownership:
The firm is incorporated as a Limited Liability Company in the state of Pakistan, and the four founding
partners own it equally. A portion of the company's stock has been set aside for new investors.

3. Products and Services:

Tees, sweatshirts, polos, walk shorts, board shorts, and jeans are all produced and sold by Wear Zone.
Casual and active wear,such as, head gear, work-out gear, leather coats, and baseball jackets, hats and
beanies will be available as well. Wallets, socks, undergarments, and stickers will be available, as well as
other accessories.

3.1 Benefits to the Customers:

All Wear Zone products will be well-made and tailored to the target market of active lifestyle enthusiasts.
Apparel will be made in sweatshop-free factories utilizing only natural and organic materials. Each
product will feature unique designs that appeal to the target market. Our items are made to the highest
quality standards.

3.2 Competition:
In the apparel industry, there is a lot of competition. Large firms such as Outfitters, Iron Gear, Spartan
Fitness, Nomad Apparel are direct competitors. All of these competitors have expanded significantly in
size, and they are no longer primarily focused on the active lifestyle sector. Wear Zone/ Tiger Wear
Zone__ will carve out a niche for itself by focusing solely on the active lifestyle market.
The indirect rivalry is diverse and involves all types of garment makers. We don't regard these
competitors as a significant threat because our target market appreciates brand loyalty and favors non-
mainstream brands.

3.3 Pricing:
Depending on the target segment, price may be the single determinant in purchase decisions.Our brand
consists of manufacturers, distributors and retailers dealing in clothing and specific outfits targeted at
different consumer segments. Wear Zone set a skimming price to generate revenue. Wear Zone deals
with lifestyle and designed products and charges a price i.e. ranges from 1500 to 2500 Rs / suit or
whatever product you want to order.
Many consumers seek low prices when shopping for Wear Zone clothing. Sometimes, Customers are
willing to sacrifice quality for affordability and are less likely to be loyal to specific brands. When
multiple bundled products are sold together at a single low price, it can convey a sense of additional cost
efficiency for budget shoppers. Focus on cost control for this pricing strategy to continually push prices
lower over time. Rely on economies of scale, driven by the relatively high volume of low-profit pricing
strategies, to squeeze out small per-unit profits.

4. Market Analysis:-
4.1 Target Market:
Wear Zone_ is aimed for people who live an active lifestyle. Males and Females between the ages of 15
and 35 who grew up in urban settings, particularly along the West Coast, make up this first segment.
These clients either participate in skating, snowboarding, surfing, motocross, and other extreme sports
themselves or have close ties to others who do. This demographic frequents specialist stores in malls and
can be easily reached via the internet, as well as through numerous events and magazines. This is a trend-
setting ensemble that has an impact on audiences all around the country.

4.2 Market Research:

We will then strategically target other participation segments to try and increase sales during sales
months. Changing tastes in sports and strong sales of sporting goods in recent years partly reflect the
changing composition of the Pakistani population.

As per the research, Lahore and Islamabad have some of the highest demand for sports products, because
individuals are eager to purchase quality/branded products at low prices and within a reasonable
geographical dispersion. In addition, women in these fields are now stepping forward shoulder to
shoulder with men to reach the same level of success as males in every profession. As a result, we
conducted an analysis and examined the business scenario.
4.3 Niche:
Wear Zone targets the upper middle and elite class segment of the population. The cloth is available in
three different sizes. Wear Zone is doing Niche marketing because they are further divided the groups
into subgroups. For example they are dealing with clothes. Clothes are the main group and sub groups are
men's cloth, girl’s cloth, boy’s cloth's shirts etc.

5. Strategy:-
5.1 Overall Strategy:
People will be able to purchase high-quality, fashionable clothes from the Wear Zone. Our apparel will
allow our target audience to look their best while doing what they enjoy most.

5.2 Strategy Elements Strategy element description:

Wear Zone will develop its customer base while driving sales and profit by leveraging its experience,
product offers, and marketing strategy

5.3 Goals and Objectives:

1. Create a high-end brand for the active lifestyle market.
2. Capture the Pakistani Wear Zone target market before expanding to the rest of the country.
3. Brand recognition can be achieved through events, marketing, and online communities.

5.4 Tactics:
1. Building a Strong Brand That Customers Relate To
2. Using the Power of SEO
3. Leaning Into Video Content
4. Getting our Customers Involved, and increasing customers on social media are all things we'll have to
do.
5.5 Value Proposition Summary:
Innovation and customization are the core value propositions of Wear Zone. By providing a wide range of
options, the company promotes accessibility.

5.6 Competitive Edge:

The  Wear Zone business has seen a significant increase in competition. Unique designs, high-quality
products, product and process innovation, and marketing will all help us achieve a competitive edge. The
unique selection of Wear Zone is its competitive advantage. It is able to offer the same complete selection
as the sport specific stores, but it has multi-sports all under one roof. This enables a truly one-stop
shopping experience for customers, allowing them to come in and shop the most comprehensive variety
available.

6. Marketing Strategy:-
The marketing strategy is based on the positioning of products on the basis of differentiation on superior
quality. It targets upper middle and elite class who have the purchasing power to pay more for the quality
products

Targeted internet and print media advertising will be part of our marketing plan. We will routinely
promote in major magazines such as Akhbar e Jahan, Herald, Family Magazine, and Fashion Central.
Athlete endorsements will also be used, which will provide Wear Zone with media coverage on television
and in print when our athletes perform well. To attract new clients, we will have a prominent presence at
big events and host numerous demos and contests.

6.1 Positioning:
The Wear Zone positioning of its products is based on product differentiation. It differentiates its
products on the basis of quality. It is providing a superior quality of products at differentiable prices.Wear
Zone is positioned as a newly launched brand that sells well-designed, low-cost items.Wear Zone
sometimes charges high prices but gives more benefits. Wear Zone designed a product according to the
customer's wants and demands. Wear Zone product’s occupy a clear, desirable and distinctive place in the
minds of the consumers.

6.2 Pricing strategy:

Wear Zone strives to provide consumers with a wide range of options and high-quality products at a
reasonable price. Our pricing strategy will allow us to maintain a 25-35 percent gross margin while also
positioning us competitively in the market.

6.3:Product Strategy:
Wear Zone offers replacement offers for its clothing products but does not have such offers for t-shirts.
The replacement offer is valid to customers provided you follow the policies and instructions provided
with the product but it does not entertain replacement claims if the fault is at customer side.

6.4 Promotion Strategy:

Additional sales and multiple unit purchases will be encouraged via seasonal promotional offers, end-of-
season discounts, and sale "events."

6.5 Distribution Strategy:

Wear Zone has its own logistics and distribution network all over Pakistan. It's one of the strengths over
its competitors. Having its own distribution and logistics network provides Wear Zone a great opportunity
to have a strict control over the delivery system.

6.6 Marketing Programs:

Wear Zone uses various marketing channels to communicate its marketing messages to the targeted
customers. The major channels are
Advertising on social sites
Facebook Ads
Google Ads
Instagram Ads
Youtube Ads
Billboards
Fashion Magazines
6.7 Marketing Mix Strategies:-
Product:Wear Zone is dealing with a shopping product and specialty product.We are manufacturing
comfortable clothes .Quality of product is important to establish a name in the market.We always assure
quality to our customer. Our products are :
T-shirts , Tracksuits, Hoodies , Sweatshirts , Trousers for both men and women .
Price:Company carries out research on competitor’s price and brand loyalty when it feels extreme
necessity of changing price.Superior quality and attractive prices will encourage the people, accustomed to
desired products, to switch over to Wear Zone without compromising quality.
Place:Wear Zone marketplace is very potential because their product quality is good and we consider the
customer's wants and demands. We introduce the clothes whose prints are very unique and latest. That's the
reason our marketplace is ranked good.
Promotion:There has been a scheme at Wear Zone website whereby buyers making purchases for over Rs
4,000 are given a coupon for discount purposes.

7. SALES STRATEGY:-
Following are the key points to increase sale:

● Assurance of consistent quality

● Surety of on time delivery
● Competitive rates
● Cost efficiency
● Better service to the customer
● Better communication development with customer

7.1 Sales program and sales forecast:

The first six months were expected to be quite dull in terms of sales. The first year we spent preparing
the business for retail. The second year saw a slow trickle of sales. This is to be expected, given that the
company is still in its early stages and few people are familiar with Wear Zone. During all this time
period, sales are predicted to climb moderately.
Annual Sale Targets: Annual Sale Targets Annual growth of 15 to 20 percent.

8 Operational Plan Summary:-

8.1 Order Management and Fulfillment:
The founding partners will initially lead operations, with each taking on a separate role inside the
organization. Initially, the team will concentrate on product design, sales, and manufacturing. The focus
will move to marketing and online order fulfillment when distribution partners are lined up. We will hire
an employee for the company to manage the orders.it is the responsibility of the employee to take the
order on time and deliver it on the given date and time .

8.2 Customer Management:

Here are three important features of a customer management strategy to bear in mind:
1. Recognize your clients' path to purchase.
2. The user experience should be prioritized such that they want to be able to get anything almost
instantly if they want it. It should be a simple and enjoyable transaction that requires minimal effort or
participation from the customer.
3. If we want to improve our customer relationships, our customer management strategy must have a
strong focus on delivering a fast and personalized user experience across all our channels.
Every company should have a management team to deal with their customers. In our company we have
few employees who are working on customer dealing.

8.3 Production:
Each department (or team) needs to have all the necessary resources for the production process.
In our Wear Zone Business our products will be produced in a factory or maybe we will contract with any
factory that provides us fabric for the production. We will take fabric from textile companies and sell it on
social sites like Facebook, Instagram and through our retail stores. Our motive is “We will focus on our
quality and customer’s choice”.
And on the other side we will also consider customer views ,what they said/and what they want/we can
prepare orders based on customer’s choice .They can order . They can send us designs .
Customer choice is our first priority.

8.4 Office Location and Size Changes

Our companies’ corporate headquarters (HQ) are located in Lahore, where a company's executive
management and key managerial and support staff are located. And the size of the company is 30 canals.

Physical requirements:

Amount of space
Our company has space for 15 cloth makers, 10 tailors, 4 guards, 2 accountants, 3 engineers, 6 marketer,
2 cooks and 12 other employees.
Type of building :
Our building is an industrial building, constructed with normal building material according to cloth maker
machinery.
Power and other utilities :
Some energy Powers and utilities are needed for our sportswear spot. Like Powers are electric
power, gas or water and utilities are kitchen items, light medicines in case of sudden medical or
smart furniture etc.

We accomplish these needs are as following :

✔ Electric power; with the help of solar panel

✔ Gas; contains a small contract with assistant record officer of gas
✔ Water; gain with electric power pump
 ✔ Kitchen items; taking in utility stores
✔ Medicine; we obtains any medical industry
✔ Smart furniture; we took smart furniture in furniture bazaar

8 6 Legal requirements

❖ Business name and logo :

Our business name is Wear Zone,

❖ We obtains business license :
For the registration of our company sportswear zone we submit the registration fee to the bank.
Than registered our income, sales and professional taxes in SECP (securities and exchange
commission of Pakistan). After SECP we registered our business in labor department of Lahore
for the license.
❖ We protect our business with Insurance :
Our purpose of insurance is to help protect our business from these risks. Business insurance
helps protect your business' financial assets, intellectual and physical property from Lawsuits and
Property damage.
❖ We consult our professionals
We consult our business product strategy with sports professionals or obtain your decisions and
attributes. Then we will prepare products according to your suggestions. Like we produce
products with consistency of customer choice.
8.8 Suppliers of Products and Services:
Firstly we commercialize our product in support houses of schools, colleges and universities or conduct
stalls in colleges and universities at a low price as compared to other markets. Then we introduce our
product in Favorite sportswear clothing stall, Cambridge, and Colors or conducts supplies of our
products.
8.9 Credit Policies:
We contain credit policies of guidelines that structure the amount of credit granted to customers, as well
as how collections are to be conducted for delinquent accounts. It covers the normal payment terms that
the company will allow to our customers, and the circumstances under which alternative terms are
allowed. The company will extend credit to customers if they meet its threshold criteria for the granting of
credit.

8.10 Internet Marketing Strategy:

Wear Zone will employ an aggressive internet marketing campaign. This will be anchored by our online
community, where customers can interact with others, while posting videos and pictures of themselves
participating in their favorite active lifestyle sport. This viral marketing technique will not only attract
new consumers, but also specialty retail stores that have an interest in carrying our product line.
Alongside the online community, an online store will be available for instant purchases to be made. This
will ensure that our products are always available, no matter what the customer’s location may be.

9. Management Plan Summary:-

In our project our technical team is responsible for different key functions:Our assistant manager is
responsible and will manage our business on a daily basis. There is a lot of rivalry in the garment sector.
Direct rivals include large corporations such as Outfitters, Iron Gear, Spartan Fitness, and Nomad
Apparel. In any event, if an employee is causing us problems, we will fire him/her and hire a new
employee to ensure the company's continued success.

Our chartered accountant evaluates issues and possible hazards that our business faces and provides
advice to assist the employees, as well as support in any field.

9.1 Our current personal needs:

1. Good quality in fabric
2. Customer choice
3. Successful strategy for business
4. Encourage success
 5. Employee disciplinary
6. Effective communication
7. Safety policies

9.2 Plan for hiring employees:

We will create a successful job description, utilize actual recruitment techniques, screen the individual
first, and then offer them a position

10. Organizational Structure:-

10.1 Organizational Structure:

The company will be structured in a classic hierarchical manner, with the management team specified
below initially in charge of all operational and managerial responsibilities. Additional staff will be
required for product design and development, sales managers, and order fulfillment. Sales will be handled
by outside sales representatives. When the firm has expanded sufficiently, a CEO and CFO will be
appointed to help it achieve even greater success.
Our company expects to hire 19 employees. Together, Javeria and Ayesha will personally select each
candidate. Each applicant will be rated and evaluated according to a predefined set of standards designed
for each position. Background checks will be utilized for designated positions. Recruiting efforts will
always center on referrals.

10.2 Management team:

Owner ———— will serve as President and will be in charge of all elements of the company's
management and operations. Management overhead will be kept to a minimum, and all managers will be
"hands-on" workers. There are no aspirations to establish a top-heavy structure that drains revenues and
complicates decision-making.
Our company will be owned by Ayesha waqarr . Ayesha waqar began her Wear Zone career at the age
of 17 working in a social media platform and earned her way through college as a seller of Wear Zone
products at a small scale. After earning her degree, she worked for an organization . In these
organizations she held the positions of Assistant Manager and then General Manager.

10.4 Product Development:

The design process will be supervised by the management team. We will also utilize fit models to check
that the garment appropriately fits different body forms. We’ll select manufacturers based on their
quality, affordability, and dependability. The majority of manufacturing will occur in Lahore and Karachi,
with some smaller items produced in Pakistan.

10.5 Personnel Plan:

Wear Zone will need to hire graphic designers and fashion specialists to help with product design. Fit
models will be hired to help ensure that each item fits properly. To keep expenses down, these models
will be rewarded solely with free apparel. Shipping and receiving clerks will be needed to assist guarantee
that items are delivered to customers as quickly as possible. Order fulfillment representatives will also be
engaged to assist with taking and processing orders from the online shop and specialized stores. An
accounting clerk will also be required to guarantee proper financial records are kept.
When the firm is able to sustain more management, which is expected in Year 2, a Chief Executive
Officer and Chief Financial Officer will be hired to assist the company develop nationally.

11. Risks and Mitigation Plan:-

Machinery for constructing our product are as following:
❖ Knitting machine
❖ Label making machine
❖ Textile dyeing machine
❖ Fabric cutting machine
❖ Stitching machine
During fabrication, several challenges such as unexpected burning owing to high electricity pressure and
a textile dyeing machine's gas cylinder turned into water due to increased cooling in winter are feasible.
These challenges have a detrimental influence on the company. In order to deal with these mitigations, we
employ stabilizers for electric gear and avoid using gas in the winter.
A substantial number of people may quit our organization in the future, which will be a significant loss
for us. In this case, we’ll contact the Nike sports clothing sector in search of new competent workers.
When it comes to inflation, politics, rupee-dollar rate swings, law and order, electricity availability, and
internet access, the business is condensed. In this event, the organization forms a special committee to
monitor the situation. A variety of tasks cause disruption in the workplace, such as:-

❖ Technological changes:
Manufacturing, communication, purchasing, sales, and advertising have all become easier and
more successful for our company as a result of technological advancements.
❖ Government regulations:
The government regulates business by requiring safe working conditions and minimum wage
laws
Like; all advertising or Marketing efforts  to be truthful, fair labor standard (child labor bans),
protect your business name, symbol and logo  by applying for a trademark.
❖ Economical Challenges:
Economical challenges affects on our business includes; Like
Taxes: High marginal tax rates can discourage work, saving, investment, and innovation,
while specific tax preferences can affect the allocation of economic resources. But tax cuts can
also slow long-run economic growth by increasing deficits.
Demands and supplies: If demand decreases and supply remains the same, the Lower demand
leads to a Lower equilibrium price.
Inflation: When prices rise, it doesn't just affect consumers, businesses end up paying more to
buy products. Plus, employees will ask to be paid more to compensate for increasing inflation.
Recession: This means your business might find it more difficult to generate its usual sales, and
you'll need to cut costs accordingly. Businesses are less likely to invest in new products,
 employees might be made redundant, and overheads are slashed to account for a reduction in
profit.
Interest rate: when interest rates have fallen significantly, consumers and businesses will
increase spending, causing stock prices to rise.

❖ Interiorly organizational changes:

Sometimes involve changes to company culture, essential technologies, organizational structure,
or major initiatives and goals. They can be thought of as the fine-tuning of processes and business
strategies.
❖ No skilled individuals
Some causes of lack of individuals in our organization are as following;
Qualifications mismatch: workers do not have the necessary education, training or experience to
fill vacancies.
Preferences mismatch: they may have adequate qualifications, but do not want to do a particular
job because of inadequate pay, status or working conditions.
So Skills of the employees are less as compared to the organization and its technology or market
competitors. This is the most serious problem of our organization.

❖ Talented people taking a decision to leaves the organization:

One of the main reasons top performers leave is because they feel their career advancement isn't
going as planned. "It doesn't matter if they like what they're working on, who they're working
with and are compensated fairly or more than fairly"

12. Strategic Alliances:-

Wear Zone has formed many key alliances that will aid in the company's quick growth and success.
Relationships with marketing specialists, media manufacturers, and distributors are among these.

14. Financial Plan Summary:-

14.1 Requirements:
Each of the four founders has invested $50,000 to launch Wear Zone. An additional $100,000 is needed
to ensure that proper working capital is maintained through the first year of operations.

Balance Sheets:
ASSETS
CASH 1000$
TOTAL ASSETS 1000$
LIABILITY AND OWNER EQUITY
ACCOUNTS PAYABLE 565$
OWNER EQUITY 4356
TOTAL LIABILITY & OWNER 1000$
EQUITY

INCOME STATEMENT :

Month 1 Month 2 Month 3

Revenue $1519 $1711 $1813

COST OF SALES

Goods Costs $789 $812 $910

Warehouse charges $299 $319 $324

Delivery charges $100 $110 $118

Total cost of sales $1188 $1214 $1352

Gross profit $675 $764 $901

Administration Expenses

Advertisement $150 $170 $180

Internet Bills $280 $295 $300

Salaries $70 $70 $70

TOTAL ADMIN COST $500 $535 $550

NET PROFIT $175 $229 $351

14.4 Projected Cash Flow:

 CASH FLOW STATEMENT

Month 1 Month 2 Month 3

OPERATING ACTIVITIES

TOTAL SALES 1519 1711 1813

PAYMENT OF EMPLOYEES (212) (212) (212)

COST OF GOODS (689) (812) (910)

INTERNET BILL (28) (37) (45)

ADVERTISEMENT EXPENSE (150) (170) (180)

PARTNER (32) (37) (27)

COMMISSION(11%)

DELIVERY CHARGES (280) (295) (300)

CASH PROVIDED BY $128 $148 $139

OPERATIONS

INVESTING ACTIVITIES 0 0 0

FINANCING ACTIVITIES 0 0 0

NET CASH $128 $148 $139