CHAPTER II

EXECUTIVE SUMMARY

The proponents came up with this business idea to provide an

innovative product that will surely please the target customers. The Camote-Cheese

Mochi is not the typical mochi the customers see in the market. The proponents of this

product decided to add and change the ingredients of a common mochi in the market, by

having thit will surely be more tasty and enjoyable with the camote cheese mochi , and

also to enhanced the skills and the capability of the group of young entrepreneur. This

product will be more nutritious, and affordable for our target customers. The proponents

innovated this product by changing and adding more ingredients to create a tastier and

more unique flavor, that will be loved by the customers. These product is wholesome,

reasonably priced, and suitable for our target customer. To increase brand recognition and

a good relationship with the customer, this product will be promoted on social media.

VISSION, MISSION, GOALS AND OBJECTIVES OF THE BUSINESS

VISION
To be recognized for the quality of our service, and the integrity of our people, to

be admired by its brand innovation and be the most valued business partner of our

customers.

6
MISSION
To develop a good and lasting relationship with the costumers by serving a

crunchy and nutritious snack, offering a great taste experience to customers at a very

affordable price, providing high-quality products to increase its demand.

GOALS
 To serve a tasty and nutritious food to our customers

 To provide satisfaction and affordable prize to the customers

 To expand and give an accommodating and comfortable service.

OBJECTIVES
1. To capture new customers and build a good reputation for our product.

2. To provide a comfortable service to our customers enables them to have their

loyalty to come and buy our product again.

3. To provide quality food, and change in costumer’s taste, market demand

competitor’s strategy.

BUSINESS MODEL
A business model explains how a company develops, delivers, and collects value in

various contexts, including social, cultural, and economic ones. Business strategy

includes the development and change of business models, which is often referred to as

business model innovation.

KEY KEY VALUE CUSTOMER CUSTOMER

7
 PARTNERS ACTIVITIE PROPOSITIONS RELATIONSHIP SEGMENTS
S

*Customers *Product * Nutritious The different

presentation product * Patience groups of
*Supplier people or
* Create a * Affordable price * Build trust such as:
*Complementa branding
strategy * Pleasing taste * Transactions 1. Students
ry Vendor 2. Teachers
*Marketing * Has health * Promoting 3. The staff
and product benefits at the school
products through
promotion 4. Parents or
internet some
*Oversee the individuals
product’s that visits at
distribution, the school
and online 5. Some
customers tricycle
drivers that
*Business stay outside
Development the school.

KEY DISTRIBUTION COST REVENUE

RESOUURCES CHANNEL STRUCTURE STREAMS

*Sales Network *Rent expense *Advertising

*Intellectual Property
*Direct selling *Physical and *Sales of the
*Financial resources
manufacturing products
*Human resources * Online Retailers in facilities
Facebook,
*Product resources Instagram, *Travel expense
and TikTok.
*Production cost of
raw materials used
in manufacturing

8
BUSINESS AND PRODUCT POSITION

The Camote-Cheese Mochi is a business where their main product are smashed

camote, cheese and bread cramps, condensed milk, egg baking powder and all purpose

flour. While the second product is Camote-cheese roll. This product will be manufactured

by the market. The product will be delivered to the business owners for it to be prepared

by the workers to use in production.

WEALTH IMPROVEMENT APPROACHES

This section of the executive summary outlines the procedures or strategies that taken

by the business in order to:

1. Maintain competitive advantage

The ability to use a wide range of amazing strategies that might establish the

company as a leader in the field and help consumers find the product affordable is

the proponents’ competitive advantage. The partnership also puts a lot of effort

into enhancing the financial condition because it can play a significant role in

boosting social status.

2. Position of the business in the market

The partnership located the business in a place with large number of target

costumers, to have a great market share.to demonstrate how the product differs

from its competitors, they made us of various factors, such as the environment of

9
 the location. Visitors can benefit from the friendly atmosphere and the

opportunity to shop for goods at more affordable costs.

3. Improve the market share

Market share simply describe how much money the business makes in the

market and how it compares to its competitors. Reasonable pricing, greater client

contacts, better product presentation, and expanding the target customer base are

just a few of the target consumers base are just a few of the strategies the

proponents will use to improve or raise market share. To improve sales, the

proponent must employ new or additional techniques. To gain a larger part of the

market, they must outsell their rivals.

4. Maximize the utilization of resources

Utilizing few resources effectively can promote innovation, boost

profitability, and help the partnership establish the identity of their business.

Some of the proponents’ resources are;

A. HUMAN RESOURCES

The individuals of the team are probably the most valuable resource.

Including their:

a. Talents and skills

b. People/Employees who are educated enough for this kind of job.

c. Cooking training, and

d. Problem-solving skills that a person offers to a business.

10
 B. FINANCIAL RESOURCES

Along with the limited economic resources, the proponents also need to

manage human and financial capital well. Having access to resources does

not ensure that the goals of the proponent’s organization will be achieved.

The important thing is to allocate and utilize these resources as efficiently

as feasible to increase the business worth. They are conscious that

managing resource allocation and utilization might not always come easy

to them, just as it doesn’t for most businesses. To achieve the goals and

profit the organization, the proponents must learn how to increase resource

allocation and utilization rates for the business advantage over competitors

in the field.

C. RAW MATERIALS

The proponents must properly manage access to the product’s raw

materials or the source of production. The proponents must ensure a

consistent business partner that can be the source of raw materials needed

in the production. Without the source of production, there will be no

finished product that will be offered to the customers.

PARTIES SUPPORTING THE BUSINESS

This section describes the parties that strongly supports the business. The parties

that have direct relationship with the business are as follows:

11
CONSUMER
The popularity of the company is greatly influenced by its customers. Customers

who are pleased with the company’s product may leave favorable reviews, however the

business cannot avoid some negative feedback made by dissatisfied customers. But these

bad reviews can be utilized to inspire innovative ideas that will boost the effectiveness of

the company and its offerings. The business’ product’s healthfulness will inspire the

customers to purchase.

INVESTORS
The investors are the ones that supports the business’ finances. Without investors,

the business may not be able to succeed with its operations. The investors are the students

of 12-GAS GREY namely:

1. Basagre, Hannah Mae V.

2. Morauda, Jeanelyn P.
3. Bigueras, Joshua E.
4. Morada, Harold H.

SUPPLIERS
Suppliers supplies the business with raw materials needed for production. Without

suppliers, the products may not be produced. The suppliers are listed below together with

the supplies it provides:

12
 INGREDIENTS COMPANY/ ADDRESS

Condensed Milk Cowbell Condensed/LCC Supermarket

Camotes Pili Public Market
Cheese LCC Supermarket
Egg Pili Public Market
Baking Powder Pili Public Market
Bread Cramps LCC Supermarket
All Purpose Flour Pili Public Market
Camote Stick Pili Public Market

13