Case Study

In
Marketing Management

Submitted by:
Aizel Kate Pante
Janine Saturinas
May Ferandez
Sunday Lavisto
Aaron Bernalez
Mark Dredd Balindan

Submitted to:
Ruby De Grano
1. Vision, Mission, Objectives and Strategies

VISION

To be the best consumer products and services company in the world.

MISSION
To provide branded products and services of superior quality and value that improve the
lives of the world's consumers, now and for generations to come.

OBJECTIVES:
We want to create industry - leading value for consumers and shareholders while
conserving resources, protecting the environment abf improving quality of life those who
need it most. P&G's growth objectives and sustainability goals are mutually interdependent.

STRATEGIES:

Procter & Gamble have employed many different type of marketing strategies over the
years woth varying result. The majority of the marketing budget for P&G goes into more
traditional advertising measures such as print and TV advertising. It is however that
some marketing budgets maybe tought discern. In the face of maintenance issues.

2. Vision and Mission

"Touching lives, improving life".

We will provide branded products and services of superior quality and value that
improve the lives of the world's customers.

3. External Opportunity and Threats

EXTERNAL OPPORTUNITY

Procter & Gamble also has the opportunity to increase its competitiveness through
product innovation. Increasing investment for product innovation can lead to move attractive
products, as well as novel products the create new income.

EXTERNAL THREATS
Procter & Gamble must continue improving to address the threat of competition.
Competitions are always looking for ways to gain a bigger market shares which
corresponds to a reduction in the company's market share.

1. Internal Strength and Weakness

STRENGTH

Procter & Gamble's strength enable the business to maintain its market position despite
high levels of competition with other consumer goods firms, such as unilever.
Procter & Gamble maintains a high - efficiency global product distribution nwtwork. This
network involves company owned facilities as well as third-party service providers.
WEAKNESS

Procter & Gamble 's main weaknesses is the imitable nature of its product. This weakness
is typical in the consumer goods market, where products from different companies have
considerable similarities. Having imitable product is a weakness because it makes Procter
& Gamble susceptible to limitation which could reduce market share.

5. SWOT MATRIX

STRENGTH

Business has many return customers more branded products and services give positive
word of mouth by recommending products to others.

WEAKNESS

Don't pay much attention to marketing food product.

OPPORTUNITIES

-Take advantage of the increasing popularity of branded products.

-increasing use of social media-place or some social media ads.

THREATS
- Another competitor might be partnered to a bigger company.
- Expense of running media ads.
6.

Since customers say they like services and are willing to recommend them, could create some
type of referral program.

-A loyalty program for repeat customers could be developed.

-Learn details about social media advertising and start regular advertising campaigns.
-Could try to increase product by having an eye catching product display.

Budget 200,000
Advertisement. 30,000 (for two products.)
Coupon (Gift certificate for loyal customer). 1,000 worth of Groceries (for 1-
100 people only)

7.
-Explain the benefits.
-Present the best - case scenario.
-Present the worst case scenario.

8.
Annual Objectives:

-4 to 6 percent annual sales growth.

-The company owns and operates 37 manufacturing facilities and leases and operates
-2 manufacturing facilities.
-Expand new products and categories.

Policy

-Reward for staffs that reach performance at work and do not absence any workdays.
-Every year, the head of all the Department has to have a special training with purpose
-are improving skills and qualifications and update some new technologies.
-Two weeks training for current staff and one month training for the new stuff.

9. Review:

The company began in Cincinnati as a soap and candle business, developed Ivory
Soap, the first product big hit in 1879. In 1946, Tide soap was introduced and became
a huge product for the company. In 2004 the company launched Rejoice shampoo.
The company expand more products like Pampers, Tide ,Ariel ,Pantene and so on.
Strategy:

Having more brands, a larger global presence, strong growth and better product
innovation. In 2001 they bought Clairol and Wella im 2003.

Procedures for Strategy:

-Go talk to your prospects before defining your product strategy.

-Develop high level vision before mapping out.
-Define your product goals.
-Use your high level product goals to guide your road map.
-Check in with your product's vision to confirm your plan is on track.