Student name : Anthoni E.

Hanje

Reg.No. : BFB/0015/2019

Activity : marketing management class activity.

Introduction

Every company/firms operates in market has a competitive strategies that rapidly changing in
businesses environment and innovation features as to generates high profit and customers
loyalty(Building customers relation ship).There most of companies and firms looking for the new
marketing to ensure the effective operations of an entity senator through building the competitive
strategies and plan for strengthening competitive. The strategies involve retaining current
customers and attracting new customers through satisfaction of customers needs in products
offering and adoption of environmental changes as well as technology.

What is competitive advantages?

Competitive advantages refers to the combination of factors that build the capabilities of the
firm or company to produce goods and services at least costs and earning higher profit than its
competitors (rivals).This prescribes the firm’s/company’s being best than competitors in costs
structures(Low producing cost), quality of products offering, distribution network, intellectual
properties and customers relationship(customer loyalty).

What are the gaps found on the market strategies for competitive advantages in business
operation?

There are several gaps found in developing the market strategies as to build the vision and
mission of the business operation as designing marketing offering,delivary value through
distribution channels, customers loyalty and firm’s growth.The common gaps for competitive
advantages in business operation are as follows;

 Products management: The company or firms differ in the level of managing their
products especially quality of products and other innovative features that can attract the
customers and maximizing the customers needs. Now days the company particularly
Procter and Gamble connects with the score of scientists outside their wall to solve the
problems relates to products management to do better than competitors.
 Brand management; Most of the company or firms use packaging, name and Logo to
build its brand(Goodwill and promising/inspire every thing done by business. The most
of customers are now interested with the civic and caring firms(corporate social
relationship). IN order a firm to be best than competitors should believe that no longer
end with mind and heart share also spirit share among customers.
 Customer management: company had no longer holding the customers database to be
reached them through direct mail and online campaign, now days companies want to co-
create products open innovation advertising.

What is Proposal report on the marketing strategy of my choice?

SPREE WATCH MARKET STRATEGY.
1. Situation analysis.
The core of business is to producing and supplying timing devices and consumers clocks
based on skills in manufacturing at high quality timing movement and plastic casings.
The market plan is to provides the consumers with high quality of innovative watches.
The spree watch is the one project of our plan/strategy in improving our growth rate of
the company.
2. Market analysis.
The spree watch seems to be our product that can compete with other watches brand
offering. The Annual sales is expected to be $12.5 exceeding our current sales.
3. Competitive analysis.
There are several competitors in the market as Swatch, Fossil and Guess that holds 70%
of the total market since have strong manufacturing and distribution skills.
4. Company analysis.
Generally current distribution of product through channels account for 75% of watch
sales. New branded fashion grow faster than current products. Our skill and innovation
as well as distribution skills on the new brand watches can provides opportunities on
entry and growth in market. SWOT analysis
Strength
 Innovative production designing.
 Experiences on distribution skills.
 Weakness
 Lack of experiences to distributes on jewerly stores.
 No experiences in marketing fashion products.
Opportunity
 Extended market.
 Rapid growth of new brand than current products.
Threats
 Larger competitors.
 Possibility of new entrants.
5. Objectives
 Market break even on one year sales
 Customer saving on new brand fashion.

6. Action plan/strategy.
 Prices affordable to all customers.
 Intensive promotions.
 Timely delivering.
 Producing at high quality to satisfy our customers.

7. Consistency plan.

The consistency plan includes the continuing in the promotions effort through advertising,
personal selling and other methods as to increases the number of consumers as retain current
customers and attracting new customers. Also the company must ensure the timely delivering of
products demanded by the customers (distribution skills).

What are the business model and uniquines of brand of spree watch?

The business model suitable to the company are advertisement and brokerage. The company can
make the customers aware through advertisement and being able to find the product and
purchase it.Also the company should use middlemen in order to simplify the product offering.
REFERENCES

1) Ansoff.HI.Implating strategic management,USA.Sipringer 2028

2) Kotler,Philp & Kevin Lane Keller(2016). Marketing management.Dartmouth collage..