MARKETING PLAN

“THE COFFEE CLUB”

I. Executive Summary

The coffee club cafe ,is determined to become a daily necessity

for students and for those coffee addicts, a place to dream of as
you try to escape the daily stress of life and just a comfortable
place to meet with your friends or to read a book, and the place
that would make you comfortable to do your homeworks or
projects,all in one. With the growing demand for high-quality
gourmet coffee and great service, The coffee club cafe will
capitalize on its proximity to the Far Eastern University,to build
a core group of repeat customers. The coffee club cafe will offer
its customers the best prepared coffee in the area that will be
complimented with pastries, as well as free books that its
patrons can read to enjoy their visit.

II. Company Review

2.1 Marketing Management

2.3 MISSION,VISSION OBJECTIVES

Mission:

1. Provides a good facilities for the costumers so that they will

feel comfortable.

2. To provide perfect,delicious coffee products and

excellent,rellable service.

3. To earn the trust of our costumers,employees partners and

our community and to contribute to good development and

prosperity.
Vission

The Coffee Club Cafe promise to serve a premium coffee,with

the good service of the staffs.Our Cafe nourishes people by

serving dalicious coffee for everyone.And known as the best

coffee shop in this town.

III.Environmental Sean

3.1 SWOT Analysis

Strengths
1. Excellent staff who are highly trained and customer attentive.
2. Affortable price to all costumers
3. Our coffee shop will surely give satisfication to our dear
costumers
4. Unique Concept
5. Close to Far Eastern University

Weaknesses
1. High retail property cost
2. Increasing price of coffee beans
3. Competing against established wineries
4. Lack of established reputation
5. Lack of individual attention to loyal costumers
6. Limited funds and resources
Opportunities
1.Ability to attract students from Far Eastern University.
2.The ability to expand (open other branches from other places)
3. We will make it more attractive and stylish when it comes to
the place so that our costumers will be satisfied
4. We have an ability to improve and innovate our menu that our
cafe offered

Threats
1. Large number of competitors in specialty coffee business.
2. Rising prices of coffee beans and dairy product.
3. Competition with fastfood chain
4. Reports on health effects from coffee ingredients.
III.Market

4.1 Marketing Objective

The objective of the Coffee Club Shop are the following:

1. To ensure a friendly comfortable Atmosphere.

2. To Serve the best quality most interesting varieties of
coffees,espresso drinks,breads and cakes at all time to
everyone.
3. We strive to treat our costumers respectfully.
4. We will provide a pleasant and welcoming environment
5. To become selected as the BEST NEW COFFEE SHOP
in this area.
4.2 Target Market