MAJOR SECTIONS OF THE BUSINESS PLAN

A. INTRODUCTION
B. EXECUTIVE SUMMARY
C. ENVIRONMENTAL ANALYSIS
D. BUSINESS DESCRIPTION
E. ORGANIZATIONAL PLAN
F. PRODUCTION PLAN
G. OPERATION PLAN
H. MARKETING PLAN
I. FINANCIAL PLAN
J. APPENDIX

INTRODUCTION:

a. Proposed name of the business

b. Address of the business
c. Name of the owner or owners
d. Description of the business
e. Location of the business
f. Funding requirement and source
 GROUP ACTIVITY

Proposed Business Proposed Name/s of Brief Reason/s Initial Possible

Name Business Owners Description for funding source/s of
Address of the choosing requirement funds
business location
 BUSINESS PLAN

Swirls ‘n’ Stuff

N. Bacalso Avenue corner Leon Kilat Street in Brgy. Pahina Central, Cebu City
CEBU CITY, PHILIPPINES
swirlsnstuff@gmail.com

OWNED BY:

Lara, Mary Rose Joy B.

Labrador, Lovely Joy L.
Lara, Marben S.
Laugo, Reymond A.
Lear, Raymond G.
 INTRODUCTION

This section of the business plan presents the description of the business, its location, and the
total funding requirements and the possible funding source.

Description of the Business

Swirls ‘n’ Stuff is a small, local cake shop in Cebu. We specialize producing high quality cakes,
cupcakes, and other pastries. Swirls ‘n’ Stuff are in a convenient and be easily accessible to all
residents of the community.
Swirls ‘n’ Stuff fulfills the exceptional customer service and attentiveness to the details of all the
pastries we will serve. We will prove that Swirls ‘n’ Stuff is the best out of the rest.

Location of the Business

Swirls ‘n’ Stuff is located at Elizabeth mall, ground floor near save more.
N. Bacalso Avenue corner Leon Kilat Street in Brgy. Pahina Central, Cebu City

Funding Requirement and Source of Funds

 EXECUTIVE SUMMARY

This section presents the VMGOs, the business model, the business and production positions,
wealth improvement approaches, and the parties supporting the study.

Vision, Mission, Goals, and Objectives

Vision: “Becoming a top-tier cake shop in the whole nation”

Mission: Swirls ‘n’ Stuff can assure to make every occasion complete and enjoyable by making
our cakes tasty, by providing customers a proper service and meeting everyone’s satisfaction.

Goals:
Objectives:

Business Model

Business and Product Position

Wealth Improvement Approaches

Parties Supporting the Business

 ENVIRONMENTAL ANALYSIS

This section presents the industry covering the following forces directly affecting the proposed
business: the term in the industry, the consumers, the competitors, market forecast, market
share, market position, and marketing strategy.

Terms
Cakes - a sweet food made by baking a mixture of flour, eggs, sugar, and fat in an oven.
Pastries - usually sweet baked goods made of dough having a high fat content a plate of
tempting pastry; see danish pastry, French pastry.
Dessert - a course that concludes a meal. The course consists of sweet foods, such as
confections, and possibly a beverage such as dessert wine and liqueur.
Quality products - maintain customer satisfaction and loyalty and reduce the risk and cost of
replacing faulty goods.
Bakery - an establishment that produces and sells flour-based food baked in an oven such as
bread, cookies, cakes, pastries, and pies.

Consumers
Swirls ‘n’ Stuff will serve the residents of Cebu and the immediately surrounding areas near
emall as well as those who work there. Demographic segmentation criteria include age, gender,
family status, and income. Younger customers may order pastries, while families may drop by to
order delicious cakes for birthdays and other special events that come from high income-
household. Local customers are looking for a high-quality product in a relaxing atmosphere.
They desire a unique, classy experience. Swirls ‘n’ Stuff will be providing the local community
with high-end baked products made from local supplies. Swirls ‘n’ Stuff customer value
proposition is to provide individual and business customers in local with baking goods based on
fine quality, supreme taste, unique and original design, as well as decorating instructions.

Competitors
Red Ribbon is one of the fastest growing bakeshops in the Philippines, producing the best
products in our industry and in the US Market today. Another direct competitor will be as shown
by its strong international presence, Goldilocks is a global brand that has successfully provided
100 percent Filipino alternatives to a wide range of desserts, snack foods, and breads, proving
that the Filipino can produce high-quality products at par with the best of the rest of the world.
Meanwhile, Angelica bakeshop is known for its high-quality bakery products and customer
service at prices which reflect real value. Angelica Bakeshop is a family-owned corporation of
the Borromeo-Gallego family of Cebu City. The company had its beginnings in 1968 and prides
itself with 40 years of fine baking tradition. Competition in the local area such as red ribbon,
goldilocks and angelica are somewhat a big company, but Swirls ‘n’ Stuff will provide the
uniqueness in terms of product quality and customer service.
Market Forecast

Market Share

Market Position

Marketing Strategy
Make the most out of our promotion. It can be hard to make profit in the bakery business
without having unique and high-quality products. However, if we do not promote them, people
will never find out thar our cakes and pastries are the best in town. One of the great advantages
of a timely promotion is that it can turn a random buyer into a regular customer.
Be nice to our customers. To improve bakery profits, we need to find the right way to
communicate with our customers. Figure out who frequents our place, get to know them better,
and find out what their interests are. We try our best to develop meaningful relationships with
our customers. Good service means that we remember our regulars’ favorite cakes and pastries.
Tap into social media. There are some bakery promotion ideas, for instance campaigns on social
media, that do not require a large investment, but which still work well for raising people’s
awareness of our brand. Instagram or Facebook are the perfect platform to share beautiful
pictures of our products, interior design, and team.
 BUSINESS DESCRIPTION

This section shall describe the product to produce, the equipment needed in the small business,
the size of the in terms of capitalization and scope, and the personnel required to handle the
operation.

Product to produce
The following are the products to be offered in Swirls ‘n’ Stuff:
 Cakes
 Cupcakes
 Cookies
 Donuts
 Bread

Equipment needed in the small business

 Cake tins
 Cooling rack
 Icing smoother
 Food mixer
 Baking parchment
 Food Processor
 Marzipan spacers
 Measuring spoon
 Measuring jug
 Mixing bowl
 Palate knife
 Pastry brush
 Sieve
 Rolling pin
 Skewer
 Zester
 Scales
 Spatula
 Spoons
 Whisk
 Hand mixer
 Bundt cake tin
 Oven
Size of the term of capitalization and scope

Personnel required to handle the operation

Cake shops come in all sizes, from neighborhood shops to large-scale wholesale operations.
Opening a cake business, deciding how many staff that are needed to get started. It's perfectly
needed more staff to fill specific roles such as.
 Counter staff
 Production bakers
 Kitchen help
 Specialized skills
 Outside help
 ORGANIZATIONAL PLAN

This section describes the form of business organization, the liability of the owner, the
organizational structure, the role of the owner, and the proposed salary.

Form of business organization

Swirls ‘n’ Stuff is a form of limited liability company whereas we separate our personal
responsibilities from the company’s debts or liabilities since Swirls ‘n’ Stuff is a new company.
The limited liability company is a corporate structure that protects its owners from being
personally pursued for repayment of the company's debts or liabilities. Limited liability
companies are permitted under state statutes, and the regulations governing them vary from
state to state. LLC owners are generally called members.
Many states don't restrict ownership, meaning anyone can be a member including individuals,
corporations, foreigners, foreign entities, and even other LLCs. Some entities, though, cannot
form LLCs, including banks and insurance companies.
An LLC is a formal partnership arrangement that requires articles of organization to be filed with
the state. An LLC is easier to set up than a corporation and provides more flexibility and
protection for its investors.

Liability of owner
Ownership liability is the extent to which the owners of a business are personally responsible for
business debts. With unlimited liability, such as found in proprietorships and partnerships, the
owners of the business are personally responsible for company debts. Since Swirls ‘n’ Stuff is an
LLC, all LLC owners are protected from personal liability for business debts and claims, because
only LLC assets are used to pay off business debts, LLC owners stand to lose only the money that
they've invested in the LLC. This feature is often called "limited liability."

Organizational structure
Role of the owner
The key role of a business owner is to contribute, looking for ways to become an ever more
valuable person in every area of your business. Including to employees, partners, suppliers, and
your customers. Part of business owner job description and responsibility is to strengthen the
business on the inside while expanding the business on the outside. At the same time, business
owner is to maximize revenue, profit, cash flow, income, and long-term net worth, by
consistently producing greater results and performance from the same time, the same effort,
the same activities, the same people, and the same money invested in your business. Secondly
to continually reduce cost, and neutralize or eliminate weaknesses, risk and threats and develop
a strategic competitive advantage to combat increasing competition.

Proposed salary