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THE NONG NONG the name of the proposed business plan; it’s originated from our
friendship. To make our friendship stronger we made this business. THE NONG NONG
SNACK is where you will be feeling comfortable and you will be feeling at home.
B. Objective
C. Mission
To promote THE NONG NONG SNACK product in good quality and service. We
will do our best to provide the needs and wants of our costumer’s in a great value
of our staffs will fully heartedly serve with equal honesty and love to our
costumer’s satisfaction. We will ensure that our product will be in good condition
To continuously improve the quality and taste of our product to improve and progress
the costumer. We dedicate to ourselves the highest expectation to this innovation to better
serve a good healthy to our costumer. And to continue to improve ourselves for our
costumers.
The proponents are planning to locate the business at Centro East, Sta teresita
Cagayan. They will be setting up the facilities owned by one of the owners. The said business
will be located at the Sta Teresita National High School.
Bread is a stable food prepared from dough of flour and water, usually by baking, and
hotdog is made of the combinations of sausage made from pork, Beaf, chicken, turkey or
combinations there and a bun.
Though there is no specific evidence related to the origin or bread roll, but it is believed that
‘bap’ a kind of large and soft bread roll dates back to 16th century. It is also said that England
is the place where bread rolls were eaten from the times when the bread came into being
Therefore, the proponents had decided to put up healthy snacks or foods in Sta,Teresita
National High School to promote healthy eating habits provide healthy and good quality
foods for our valued customer.
The NONG NONG,s Snacks will be focusing on producing products that consist healthy food
as a main ingredient. The propose products are bread roll with cheese
The NONG NONG’s Snacks will be a manufacturing and service activity. We will
produce good choice of products at affordable price. It focuses on how we can satisfy the
needs of the customers and exchange or deliver our products to a canteen. The main
competency is to create snacks with good taste and quality of course we accept of every
product we sold.
G. Type of Business Organization
I. Organization Chart
MANAGER
STAFF KITCHEN
CASHIER COOK
SELLER CLEANERS
The business will be headed by the manager highest authority in the production and operation
of the business.
Manage must be proficient in all stations. He\she is in charge of many things like food cost,
menu design, financial, planning, and costumer services is also responsible for fixing the
price, signing new business deals, and giving direction for the business
To sustain honesty and obtain continuous income the manager will be assisted by the stuff
and the kitchen workers. The stuff will be responsible in many ways just like assisting the
costumer and supporting the work of marketing manager and executive on project directed
and maximizing the business profits and developing sales strategies.
The kitchen workers are the one who responsible or preparing the ingredients and the cook
are the one who responsible on cooking the product that will be served by the seller.
The cleaners are the one who maintain the cleanliness of the kitchen or the work place. The
cashier is responsible on keeping the money.
OFFICER OF THE BUSINESS AND THEIR QUALIFICATIONS
Manager
JOB REQUIRMENTS
QUALIFICATIONS
CHAPTER II
MARKETING SEGMENTATION
THE NONG NONG’s SNACK segmentation, targeting and positioning is one of the
integral components of its marketing strategy. Segmentation involves dividing population
into groups according to certain characteristics, where areas targeting implies choosing
specific groups identified as a result of segmentation to sell products. Positioning refers to
the selection of the marketing mix the most suitable for the target customer segment.
Important aspects of the target customer segment as presented below serve as the
main guiding principle for THE NONG NONG’s SNACK marketing management to deal
with Product, Place, Price, Promotion, Process, People Physical evidence elements of the
marketing mix.
GEOGRAPHIC SEGMENTATION
Region
The NONG NONG’s Snack is targeting to operate its business in Philippines particularly
in Cagayan where the people in Cagayan love to eat bread partner with a coffee and the
hotdog they love to eat for breakfast.
City or Municipality
The NONG NONG’s Snack targets particularly the municipality of Sta. Teresita
Density
The business will serve its product in the province where the people love to eat bread
partner with a coffee and the hotdog they love to eat for breakfast.
Demographic Segmentation
Age
The NONG NONG’s Snack targets its products in any age except children below 2 years
old specially to the teenagers who has an allergy for our ingredients.
Gender
The NONG NONG’s Snacks will serve with honesty and integrity for both Men and
Women.
Income
Targeted income level tends to be low, middle, upper level because our products will be
sold in affordable prices only.
Occupation
The business is targeting the students and professionals. We will assure that most of our
costumer will buy our products for its affordable price.
Education
BEHAVIORAL SEGMENTATION
Degree of Loyalty
The business is for the hard core loyal and switcher costumers.
Health Benefits
THE NONG NONG’s SNACKS tends to provide health benefits, cost benefits, and time
efficiency for the costumers
User Status
THE NONG NONG’s SNACKS tends to produce healthy food products because our
main ingredients are pure vegetables.
PSYCHOGRAPHIC SEGMENT
Social Class
The business is targeting the lower, working, and middle class. In our business, no
one will left behind. We value everybody’s sake.
Lifestyle
THE NONG NONG’s SNACKS is for the consumers with healthy eating habits and
even for malnourish which can help them to gain a healthy kind of living.
ECONOMIC STATUS
The proposed project will be a great help to reduce unemployment rate in the
municipality of Sta. Teresita. The proponents will hire workers which receive
compensation in exchange for their good work in every 15 days or half a month. In
addition, the government will also be benefited by acquiring business permit and licenses,
paying taxes and other fees which will be paid by the owners of the business. Other than
that, the proposed project will help sellers and consumers to save in buying the product
from other places and they will ensure that the ingredients used are safe and efficient.
A. Market Description
The coverage areas of dispersion of the product will be the sellers of Gonzaga, Sta.
Teresita, Buguey and all the community who are residing within and outside the vicinity of
the business. The owners will also accept orders. But, definitely they will produce additional
will be the one to come in the warehouse to buy and transact business. The firm will adopt
the term Free on Board (FOB) shipping point. Ownership will be transferred upon shipment
of the product. Accordingly, the buyer will legally be responsible for freight charges and
other expenses from the point of shipment to the point of destination. Precisely, the company
will acquire a delivery vehicle in case the goods are shipped and will also be used to deliver
orders. The freight charges for delivery will be P10. 00 per kilometre.
A. Demand Situation
Sta. Teresita 0
Gonzaga 0
This table presents the demand situation which pertains to the number of sellers in the
market which shows evidently that currently based on our observation there are no sellers like
our business in the two areas specifically Sta. Teresita and Gonzaga, Cagayan.
The proposed project is assumed to provide twenty percent (20%) of the target
market. Further, it will be expected to increase sellers in the target market upon
Projected
Year Demand Total
1 2 2
2 3 3
3 4 4
4 5 5
5 6 6
B. Demand Situation
Sta. Teresita 0
Gonzaga 0
This table presents the demand situation which pertains to the number of sellers in the
market which shows evidently that currently based on our observation there are no sellers like
our business in the two areas specifically Sta. Teresita and Gonzaga, Cagayan.
The proposed project is assumed to provide twenty percent (20%) of the target
market. Further, it will be expected to increase sellers in the target market upon
Projected
Year Demand Total
1 2 2
2 3 3
3 4 4
4 5 5
5 6 6
As above mentioned, it was assumed that the proposed project will provide 20% of the target
market, so as a result in each year the Projected Demand will increase 20% also.
The projected numbers of sellers for Sta. Teresita are expected to increase within every
year.
C. Competitive Position
to know who will be your competitors are and be focus to keep your eyes on them for you not
to find out their marketing strategies. Once you know your competitors you can be able to
find out what are your advantages to them and to find out how could make your business
weakness as your business strength. And through this you can be able to stain your business
stability.
municipality. From the survey, the sellers from the market sell Php.10.00/pcs. Their prices
Competition will always rise, especially everybody wants to earn from a business. You
always need to keep an eye open for potential future competitors. At some points, we cannot
avoid comparing our business to others such similarities and differences and being able to
Marketing Program
Marketing program is about the strategies and activities that will be conducted for the
promotion of the business in the market. On how the proponents promote and advertise the
business during its first operations. The business will be opened daily, the first 10 consumers
will have a free product depending on how much they will buy. Such that 20% of their
Problems happen. It is how you honestly acknowledge and handle them which counts
with the people. Customers will remember you, and happily give you another chance to
delight them when you choose to correct problems with the very best you can offer, proving
We will be using social media to post informations about our products because now a
days, most of us have our own social media accounts such us facebook. And because the
location is an open area and it is only beside the high way, it is easy to be noticed and catch
Packaging/Servings
The firm will be using polyethylene bags, a size of 6” x 12 “with thickness of 0.003
the product shall be put in a polyethylene plastic bag for 25 grams organic snack product in a
bag.
Projected Sales
BRANCHES) IN VOLUME
1 2 8,160 8,160
2 3 12,240 12,240
3 4 16,320 16,320
4 5 20,400 20,400
5 6 24,480 24,480
The projected sales in volume for the first year assumed that an average of 80 random
customers a week with a ratio of 1:1. Now, random customers will get 85 packs of products
in a week. Then 85 packs * 4 weeks in a month= 340 packs per month. Therefore, 340 packs
CHAPTER III
TECHNICAL FEASIBILITY
A. Manufacturing Process
BREAD ROLL
1\4 kilo of Hotdog
1 pack of bread
1 box of cheese
1 Bread crumbs
1 Egg
1\4 Cup Milk
PROCEDURES
B. Plant Location
Figure 1. Showing the Vicinity Map for The nong nong’s Snacks
PUYAOAN
BUILDING
STCS
STA. TERESITA PUBLIC MARKET
The proponents are planning to locate the business at Centro East, Sta. Teresita, Cagayan.
They will be setting up the facilities owned by one of the owners. The said business will be
located at the public market along the high way
CHAPTER IV
Financial Feasibility
This aspect shows the financial perspective of the proposed project. It contains
financial statements and the estimated cost of the materials required for production and
operation of the business. The cost will be spent to the amenities used; fixed cost, variable
cost and pre-operating expenses and other costs to be incurred. It will be used as decision
A. Material Requirements
1. Fixed Assets
Table 4
1 Knife 50 50
1 Ladle 75 75
1 Tong 50 50
1 Strainer 100 100
2,775
Basically, this table tries to show the total initial fixed cost of the proposed project. So
as computed is P2,775
1. Variable Costs
Table 5
3 Bread 40 120
1 Cheese 50 50
8 Egg 7 56
1 Bread crumbs 35 35
2 Cooking Oil 20 40
.25 Hotdog 80 20
1 Tru-Mayo 75 75
396
Basically, this table tries to show the total initial fixed cost of the proposed project. So as
computed is P2,775
1. Variable Costs
Table 5
3 Bread 40 120
1 Cheese 50 50
8 Egg 7 56
1 Bread crumbs 35 35
2 Cooking Oil 20 40
.25 Hotdog 80 20
1 Tru-Mayo 75 75
396
Obviously this table also shows the assumed value of each variable which is to be
The proposed project would have one (1) manager, three (3) staff, one (1) cashier, two (2)
seller, two (2) kitchen staff, two (2) cook, and two (2) cleaners.
*P35.00 per hour for the manager, P25.00 per hours for the staff and cleaners, P30.00 per
Months Manager Daily Cashier, Daily Staff and Daily Salry Total
Salary Seller Salary Cleaners
and
Cook
JANUARY 1 280 5 240 7 200 57,600
TOTAL 691,20
0
As computed, P691,200.00 is the initial labor of Employees for the proposed project.
C. Establishing Price
The firm uses the conversion cost pricing disregarding other costs. It is also
expected that the sales for the first year of operation is 4,080 packs.
DL+(SW+FO)+10%
8,160 packs
336,000+(124,800+100,000)]+10%
8160 packs
560,800+10%
8160 PACKS
The overall price of the two (2) products namely the bread roll and sandwich
is P75.60 per packs. So it will be divided into two to meet the affordable amount of
The proponents would then sell the product at P37.00 per pack. The 8 cents is
Packs
TOTAL 616,896
C. As computed, P616,896 is the Projected Sales for the First Year for the proposed
project.
Packs
TOTAL 925,344
E. As computed, P925,344 is the Projected Sales for the Second Year for the proposed
project.
Packs
TOTAL 1,233,792
G. As computed, P1,233,792 is the Projected Sales for the Second Year for the
proposed project.
Packs
TOTAL 1,542,240
I. As computed, P1,542,240 is the Projected Sales for the FourthYear for the proposed
project.
Packs
TOTAL 1,850,688
K. As computed, P2,724,969.6 is the Projected Sales for the Fifth Year for the proposed
project.
form from BIR, and legality of the name of the proposed project
Particulars Amount
Pre-Operating 56,500.00
TOTAL P795752.00
P. F.Fixed Asset Requirements
Cost Life
Knife 50 2 10
Plate 100 2 10
Ladle 75 3 -
Tong 50 2 -
Strainer 100 2 -
Chair 200 3 40
Table 500 5 60
Knife 50 2 10 20
Plate 100 2 10 45
Ladle 75 3 - 25
Tong 50 2 - 25
Strainer 100 2 - 50
Table 500 5 60 88
Total 696.3
The source of capital will be from the personal money of the proponents. The total
cost of the proposed project will be equally divided among the partners
A. Partnership Contribution
yearly
annually.
recognized.
11. Profits and losses will be distributed to the partners at the end of the
accounting period.
PUMPKIN HOUSE
Materials 38,052.00
Labor 691,200,00
Other Manufacturing Overhead
Registration 3,500.00
Table 18.
Goods Sold
Less:
Operating
Expenses
Pre-Operating
Expenses 56,500.00
Permit and 3675.00 3858.75 4,051.69 4,254.27
License
Depreciation 696.3
Expense 0
Repair and
Maintenance
Expense
Administrativ 00
Expense 00
Operating
Expense
Income Tax
Tax (5%)
Income(Loss)
2.Projected Cash Flows
Table 19.
Cash Inflows:
616,896 952,344 1,233,7 1,542,24 1,850,68
Sales
92 0 8
Less: Cash
Disbursement
Pre-Operating 56
,500.00
3,675.0 3,858.75 4,051.6 4,254.27
Permit and License 4,466.98
0 9
124,800
Selling and
Administrative .00 124,800. 124,800 124,800. 124,800.
Expense
00 .00 00 00
Incremental Costs 5, 5, 6, 6, 7,
000.00 500.00 050.00 655.00 321.00
11,988. 30,771.5 43,885. 58,343.4 72,794.8
Income Tax
84 6 49 6 5
Operati 4
on
ASSET
Cash 740,725 1,028,30 1,633, 2,459,8 3,561, 4,937,341.6
2 474.15 01.86 471.3 5
3
Pre-Operating 56,50
0.00
OWNER'S EQUITY