YOUR COLORFUL

LIFE STARTS HERE

(MALUNGGAY
BALL COOKIES)
 SECTION 1

I. EXECUTIVE SUMMARY

An executive summary is the first section of a business plan and is generally

considered the most important. Typically, 2-4 pages long, the executive summary is
often written last, after the entire plan has been finalized. The executive summary then
covers the highlights of all the other sections.

In a business plan being used to pursue funding from banks, venture capitalists,
or angel investors, an executive summary is designed to intrigue the reader. Its goal is
to provide enough information that the reader will want to dig in and read all the
specifics within the plan itself.

It is not an introduction. You do not want to write an executive summary that is a

lead-in to the plan as a whole. It needs to be more of a highlight reel. In business plans
that are meant more as internal guides, the executive summary is a good place to state
objectives and goals.

At the conclusion of an executive summary, the reader should have a good sense of
the type of business being described, its level of success so far, and what kind of
money is needed for the company to ramp up its growth and expansion.
(https://www.shopify.com/encyclopedia/executive-summary)

“Your Colorful Life Starts Here” is the business name and it was created because
the malunggay ball cookies is sprinkled with sprinkles and nips and its color is just like a
rainbow which is colorful so the business name came from that. We come up with the
product which is very reliable and affordable. This product is made up of flour, chocolate
powder, butter, baking powder, eggs, sugar, vanilla and our main ingredient which is
malunggay. It is also topped and sprinkled with springkles and nips.

We chose this particular product and business because we want to give people a
colorful life when they bought this ball cookies. We chose this malunggay ball cookies
as our product because it is very affordable, nutritious and with the kind of appearance
that our cookies had many children will go and have some of it. This is very appropriate
with the children. But it doesn’t mean that only child can buy this one because the
appearance of the ball cookies can attract many people. We chose this product
because we all know that it will be one of the best cookies not only in our country but all
around the world.

The vision of Your Colorful Life Starts Here is to establish more branches all
around the world and to have more investors in the following years. We will continue to
innovate in the industry while doing everything from nothing to a successful one. And
also, to create a signature for our product to become famous.

Most of the customers which are the Residence in Barangay 2, Tanauan City,
Batangas. They are going to buy when it is noon time “Meryenda Time” near at kalye
Bang bang street. We will build our own stall so they can easily locate it.

In our business there’s an actual demand for our product. Each day we can make
and sell a quantity of our product which is not less than or equal to 114 pieces. We have
our own basis in manufacturing and producing that quantities of our product. And that
basis is the quantity of ingredients that we have. If we have a lot of ingredients, we can
produce more.

We are going to promote our product in giving a flyer with the name of our
shop/business and the products that we offer just like the malunggay ball cookies. We
can also promote it using multimedia. By posting in the internet and giving some promos
so that they can go in our shop and try some of it.

SAMPLE FLYER

SECTION 2
Section 2

PERSONAL DETAILS

AGUDA, KIM PAOLO V.

Birth date: March 12, 2005

Age: 16 Years Old

Mother: Leah V. Aguda

Address: Barangay 2, Tanauan City,

Batangas

ISLETA, JOHN CHRISTIAN C.

Birth date: November 16, 2004

Age: 16 Years Old

Mother: Marife C. Isleta

Address: Barangay 3, Tanauan City,

Batangas
 SECTION 4 (MISSION-VISION-VALUES, MARKETING PLAN, TECHNICAL PLAN &
ORGANIZATIONAL PLAN)

VISION

The vision of Your Colorful Life Starts Here is to establish more branches all around the
world and to have more investors in the following years. We will continue to innovate in the
industry while doing everything from nothing to a successful one. And also, to create a signature
for our product to become famous.

MISSION

For Your Colorful Life Starts Here, its mission statement is to create its own shop which
makes the best quality cookies, build a store which can attracts more costumers, create an
atmosphere where the employees can learn new things and build their own knowledge about on
creating a ball cookie and also to improve the lives of its employees.

Core Values

• Accentuate excellence in our work products

• Be reliable and trustworthy corporate citizens
• Express integrity and transparency in our actions
• Conduct our business with unbending ethics
• Ratify diversity in our workforce

MARKETING PLAN

Location

Malunggay ball cookies will be located in the area around Población Barangay 2
Tanauan, Batangas. this location will be the perfect spot to serve our product and to tactically
reach out to our target market. It is located wherein people from all direction, under all age
bracket, is present at especially during rush hours. It is a smart choice since it is near at street
at Kalye bang bang and many people lives here. This is an excellent location to serve our target
market. The shopping center is centrally located and easy to reach from anywhere in the
metropolitan area. The establishments in the proximity where the stall will be located will serve
as the perfect opportunity for passers-by to have the chance to try our nutritious and affordable
product.

Strategy

The main goal of Malunggay Ball cookie is to maintain this business in the field of
business industry. Since Malunggay Ball cookie is new in this field one of the strategies
of this business is making a product which is healthy and delicious so that we can
ensure the parents patronization towards the cookies due to it being one of the children
favorite and can be appeased that their children’s cookie is rich in vitamin A.

Also, the technique that will be utilize in this business is by making the logo and
packaging unique and attractive that will catch the customer’s attention and everyone
will be encouraged to buy our product. To ensure the continuous flow of the business,
the entrepreneurs will utilize the penetration pricing wherein the owners of Malunggay
Ball cookie will be presenting a low price for a new product or service during its initial
offering. The lower price helps to lure customers away from competitors.

Lastly, by doing a promotion strategy like giving some free taste and using a
social media as one of the mediums of this business. By asking the customers feedback
about the product and applying their suggestion we can settle the final output that will
meet their expectations additionally the usage of social media platforms can assist us
with connection to our customers, increase awareness about our brand, and boost our
leads and sales.

Promotion

In this business the owners plan to promote the Malunggay Ball to the target
market in various ways. Giving flyers and entertaining the costumers by introducing the
content and health benefits of this kind of pastry and giving them promos. Making a
Facebook page or group wherein they can order and use the contact information to
know the business location. The most effective way of promotion will be through the
word of the mouth. The consumer or costumers were the ones who will introduce the
product to their family, friends, co-workers, etc. with those kinds of promotion, this food
or pastry business will eventually grow and there would be an increase of costumers
that will buy carrot cookies.

TECHNICAL PLAN

The cookie selling business "Malunggay Ball Cookie" will only operate on fixed
time established by the business owner. Since the business resembles mini stall and
that people tend to buy breads and stuff early in the afternoon, Malunggay Ball will open
at 2:00 PM and will close at 7:00 PM to 8:00 PM depending on the sales of that
particular day. The worker's wage will be paid according to the number of hours they
worked and additional pays for effective overtimes. The business will be open from
Mondays to Saturdays (including holidays) and will be closed on Sundays for the
workers to have a rest day.
ORGANIZATION PLAN

Kim Paolo V. Aguda

OWNER/STAFF

John Christian C. Isleta

BUSINESS PARTNER/STAFF
 SECTION 5

SUSTAINABILTY

FINANCIAL PLAN

In this section of the business plan is the key are, wherein people will judge how
competent you are in terms of being a business man.

a. In this table, it shows the Capital of the entrepreneurs during Daily Sales, Weekly Sales,
Monthly Sales and the its Total.

Table 1

CAPITAL: ₱120.00 = 114 PCS

QUANTITY (PCS) PRICE

DAILY SALES 114 pcs ₱228.00

WEEKLY SALES 798 pcs ₱1596.00

MONTHLY SALES 3534 pcs ₱7068.00

b. In this table shows the entrepreneurs Expenses.

Table 2

EXPENSES COSTS

SALARIES None (the employees and the leader

are the business owner)
PAYMENTS FOR PAYABLES ₱120.00 (capital that is from our
(UTANG) parents)

RENT None

UTILITIES None

TRANSPORTATION ₱152.00 (for 2 persons – back and

forth)

OFFICE None

SUPPLIES None

INGREDIENTS ₱120.00 (daily)

₱840.00 (weekly)
₱3720.00 (monthly)
ELECTRIC BILL (OVEN) ₱350.00 (monthly – estimated
value)

SOCIAL IMPACT

You might think it’s impossible but can make you lose weight. When you understand
how the body works you will understand this better. When the body gets the right number of
calories for the daily metabolic activities, this will ensure that you do not Energy intake

Cookies can be an alternative snack every day than other unhealthy snacks because,
contain good nutrition to provide energy intakes such as sugar and carbohydrates. And the best
part is that it is very tasty. Eating 2-3 in the morning can help you get ready to start your day.

Need a hunger booster when the traffic gets crazy? It won’t hurt to store a cookie jar in
your car. The health benefits are its rich protein content. Metabolism works by converting these
materials into energy.
So, when you feel you are lacking proteins in your diet, a cookie is sure to make up for it. eat too
much food. Just remember, simply eat a few cookies to provide body energy intake and prevent
fat accumulation
 SECTION 3

Overview of the Business

“Your Colorful Life Starts Here” is the business name and it was created because
the malunggay ball cookies is sprinkled with sprinkles and nips and its color is just like a
rainbow which is colorful so the business name came from that.

Name of The Business

“Your Colorful Life

Starts Here”