MY BUSINESS PLAN

Krystel Kaye D. Poliño

I. Executive Summary
KAYE’S LAVADA Laundry Services is a laundry service made available for busy
individuals and families, this includes ironing of the washed clothes. KAYE’S
LAVADA Laundry Services intends to offer affordable cleaning to all especially to
working moms. Quality services is made available to everybody, thus KAYE’S
LAVADA is the best laundry provider in your place.
The Objectives/Purposes of this business plan are the following:
 Establish sustainable business by the end of the first year of operation
 Produce net profits
 Gain loyalty in its first three months of operation by prevailing a socially
responsible company.
This is a company owned by Krystel Kaye D. Polino, a resident of the place in
partnership with WELLWASH Inc., a laundry expert company.

II. Company Description

Since the location of the business is in the heart of a promising Barangay of Valencia,
Ormoc City where most people are employees and busy doing their businesses outside
their homes, Krystel Kaye D. Polino the owner of the laundry shop decided to put up
this laundry business to cater the laundry needs of these busy people. The business
will be in partnership with WELLWASH Inc. and its main business is washing of
clothes with a heart that cares.

III.Market Analysis (SWOT Analysis)

STRENGTHS: WEAKNESSES:

 High quality services (washing,  Easy to replicate business model

ironing and packaging)  Limited staff
 Employees with excellent  Fake reviews in social media
experiences and knowledge in  Other staff needs training
laundry services  Shortage of equipment to cater more
 The laundry business is located at customers.
the heart of the barangay where
services is in demand
 Use of modern technologies in
washing, drying and ironing of
clothes.
 Good business reputation

OPPORTUNITIES: THREATS:
 In partnership with laundry provider  Increasing demands of housemaids
companies  Threat from new competitors
  Business expansion to other  Pandemic
branches  City Health Inspection Policies to
 Acquiring service car for fast/ comply
improved delivery options  Paying large amount of taxes for the
business

IV. Products or Services

Customers to deliver dirty

Pack clean clothes ready for
clothes to the shop for
pick up or ready for delivery
washing
to customer’s place

The core business of this KAYE’S LAVADA Laundry Services is washing of clothes.
We take care of our customer’s items with great respect. Stain removal, small repairs and
high quality washing, drying and ironing of clothes are some of the highlights that makes
KAYE’S LAVADA Laundry Services different from others.

V. Target Market and Demographics

The target for this business are the residents of Brgy. Valencia, Ormoc City and
neighboring barangays including household, employees and business owners who are
very busy doing business and no time for washing their clothes.

VI. Marketing

The marketing strategy of this business is to first build customer awareness regarding
the services provided then develop the customer base needs. KAYE’S LAVADA
Laundry Services seeks to communicate is its clean, quiet and modern facility that is
oriented toward people. This message will be communicated in various methods. The
first is advertisements placed in Social Media such as Facebook, Twitter, Instagram,
etc. The second method will be a promotional effort based on brochures and leaflets
and the third one will be the networking used to generate the word-of-mouth referrals.

The businesses of the country Philippines came to prosper after being colonized by
other countries in history. Filipinos were very strong and brilliant enough to be able to
observe how the colonizers did business in our country. The most important
contributions of east and southeast Asian to Filipino culture specifically in the field of
business is establishing strong connections to other countries who will probably invest
in our products and services offered. The building of bridges and seaports in our
country helps a lot in marketing our products to other places and countries in the
trading industry. The trading business introduced by other countries to East and
Southeast Asia contributed much to our culture in the field of business as in marketing
our products and services to make our economy grow. Networking through word-of-
mouth referrals is one of the marketing strategies used before and still effective until
today.