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Introduction:
Operation is that part of as organization, which is concerned with the transformation of a range
of inputs into the required output (services) having the requisite quality level. Management is
the process, which combines and transforms various resources used in the operations subsystem
of the organization into value added services in a controlled manner as per the policies of the
organization.
The set of interrelated management activities, which are involved in manufacturing certain
products, is called as production management. If the same concept is extended to services
management, then the corresponding set of management activities is called as operations
management.
Production Management
Production management is ‘a process of planning, organising, directing and controlling the
activities of the production function. It combines and transforms various resources used in the
production subsystem of the organization into value added product in a controlled manner as
per the policies of the organization’.
Objectives of Production Management
The objective of the production management is ‘to produce goods and services of Right Quality
and Quantity at the Right time and Right manufacturing cost’.
1. Right Quality: The quality of product is established based upon the customers need.
The right quality is not necessarily being the best quality. It is determined by the cost of the
product and the technical characteristics as suited to the specific requirements.
2. Right Quantity: The manufacturing organisation should produce the products in right
number. If they are produced in excess of demand the capital will block up in the form of
inventory and if the quantity is produced in short of demand, leads to shortage of products.
3. Right Time: Timeliness of delivery is one of the important parameter to judge the
effectiveness of production department. So, the production department has to make the optimal
utilization of input resources to achieve its objective.
4. Right Manufacturing Cost: Manufacturing costs are established before the product is
actually manufactured. Hence, all attempts should be made to produce the products at pre-
established cost, so as to reduce the variation between actual and the standard (pre-established)
cost.
Operations System :
An operation was defined in terms of the mission it serves for the organisation, technology it
employs and the human and managerial processes it involves. Operations in an organisation
can be categorised into Manufacturing Operations and Service Operations. Manufacturing
Operations is a conversion process that includes manufacturing yields a tangible output: a
product, whereas, a conversion process that includes service yields an intangible output: a deed,
a performance, an effort.
In some of the organisation the product is a physical good (breakfast in hotels) while in
others it is a service (treatment in hospitals). Bus and taxi services, tailors, hospital and builders
are the examples of an operations system. The basic elements of an operation system show in
Figure 1.3 with reference to departmental stores.
A departmental store's has an input like land upon which the building is located, labour as
a stock clerk, capital in the form of building, equipment and merchandise, management skills
in the form of the store’s manager. Output will be serviced customer with desired merchandise.
Random fluctuations will be from external or internal sources, monitored through a feedback
system.
Operation Management
Joseph G .Monks defines Operations Management as the process whereby resources, flowing
within a defined system, are combined and transformed by a controlled manner to add value
in accordance with policies communicated by management.
The operations managers have the prime responsibility for processing inputs into outputs.
They must bring together under production plan that effectively uses the materials, capacity
and knowledge available in the production facility. Given a demand on the system work must
be scheduled and controlled to produce goods and/or services required. Control must be
exercised over such parameters such as costs, quality and inventory levels.
DECISION MAKING
Business firms make hundreds of decisions relating to operations every day, some having a
significant impact on the firm’s future business and some others with very less impact, some
routine and some others non-routine, some having immediate repercussions and some long-
term implications, some based on full information, and some on partial or no information, some
simple and some others very complex, some based on judgement and some others based on
complex analysis of data, some at the top level of the firm and others at the lower levels, and
so on.
For example, where to locate a new plant? How much material to order? Should the labour
demands for new standard time be entertained? Who should take a particular decision? How
many maintenance personnel to be employed? Where to train personnel? How long to train?
How much to spend on R&D? Which technology to buy? Whom to collaborate with? How to
motivate personnel? Which capacity machine to install? Whom to promote? What should be
the strategy to attract customers? When to maintain a machine? Whether to buy or make a
component? Which market to enter and with which products? Etc.
Can all these decisions be made by our natural ability or simple judgement? Often, the decision
situations are so complex that one cannot effectively handle them in the absence of
mathematical, statistical and other tools. Hence, it is necessary to understand decision making
(a component of management) as a scientific process, the characteristics of decisions,
framework for decision making and decision methodologies and techniques.
CHARECTARISTICS OF DECISIONS
Decisions can be broadly grouped into three categories namely, (i) Strategic decisions, (ii)
Tactical decisions and (iii) Operational decisions. Hence, with respect to operations activity
too, we can identify strategic, tactical and operational decisions.
Regardless of the level of decision making, the use of quantitative and qualitative techniques
is wide spread among business community. This is because, the use of such tools provide a
systematic approach to solving the problem and making a decision. Several techniques have
been developed to aid decision making. However, not all tools can be used in all decision
making situations. The appropriateness of the technique for a decision-making situation
depends on several factors such as: (a) the significance of the decision, (b) time and cost
limitations and (c) the degree of complexity of the decision. The decisions with far reaching
consequences need to be based on adequate amount of data, thorough analysis and careful
interpretations and sound judgement. Several causal models are available for analysis of such
decision situations. Often, the decisions are to be made quickly. In such situations techniques
that require large amount of time may not be appropriate. Further, the decision maker should
be able to provide cost justification for the technique used. Finally, increased complexity of
decisions calls for the use of sophisticated techniques as a normal human being cannot
comprehend the problem situation in its entirety. The complexity increases with increasing
number of variables, decision criterions, constraints, and paucity of relevant and timely data.
FRAMEWORK FOR DECISION MAKING
The following steps constitute a framework for decision making and provide a systematic
approach.
(i) Defining the problem: This step involves identification of relevant variables, scope of
the problem, realistic assumptions to work with, etc. Identifying the stake holders, the direct
and indirect impact of the decisions, immediate and delayed impact of the decisions are also
a part of this stage.
(ii) Establishing the decision criteria (objectives): Establishing the
objectives/goals/purpose of decision is crucial. Quite often, maximizing the profit is used as
a criterion. However, these days, firms use multiple criteria such as employee welfare, cost,
impact on environment, market share, productivity, stability, growth, technological
leadership, reputation and good will, etc.
(iii) Formulation of model: The relevant variables are abstracted from the real-life problem
and used to formulate a model to represent the problem in a simpler manner. Formulation
implies expressing the underlying relationships among the variables in a testable form. There
are several types of models: (1) Verbal; (2) Physical or iconic; (3) Schematic or diagrammatic;
and (4) Mathematical models.
(iv) Generation of alternatives: Alternative solutions to the model can be generated by
varying the values of the variables and experimented. Mathematical and statistical models are
more amenable for modifications and hence to generate alternative solutions quickly.
(v) Evaluation of alternatives and selecting the best one: Alternative solutions are
evaluated against the already established criteria. Best alternative or decision is one which
most closely satisfies the criteria. Some procedures such as LPP inherently seek an optimum
solution (either maximizing or minimizing the criterion). Whenever optimum solution cannot
be guaranteed at a reasonable cost and time, heuristics can be tried out to arrive at solutions
that are close to optimum.
(vi) Implementation and monitoring: Although these are not strictly a part of decision
making, the managerial action would be complete only when the decision is implemented and
monitored. Fellow managers have to be convinced of the merit of the decision made and its
implementation has to be followed through. Implementation of the decision is also an art.
DECISION METHODOLOGY
Techniques/methodologies that are useful for decision making can be categorized based on
the degree of certainty that exists with respect to the decision variables and possible outcomes.
The degree of certainty is classified as: (i) Complete certainty; (ii) somewhat uncertain and
risky; and (iii) complete uncertainty. When we know for sure what would be the outcome of
our decision then we are dealing with a problem under conditions of uncertainty. When a
decision has more than one possible outcome and we know the likelihood of each outcome
we are dealing with a problem under conditions of risk. Finally, when a decision has more
than one possible outcome and we do not know the likelihood of each outcome, we are dealing
with a problem under conditions of uncertainty. Examples of decision making under the three
situations are given below.
1 0.3 x 0.2 = 0.06 0.8 x 0.3 = 0.24 0.9 x 0.06 + 0.24 + = 0.75
0.5 = 0.45 0.45
2 0.2 x 0.2 = 0.04 0.6 x 0.3 = 0.18 1.1 x 0.04 + 0.18 + = 0.77
0.5 = 0.55 0.55
3 0.4 x 0.2 = 0.08 0.5 x 0.3 = 0.15 0 .6 x 0.08 + 0.15 + = 0.53
0.5 = 0.30 0.30
4 0.6 x 0.2 = 0.12 0.7 x 0.3 = 0.21 0.8 x 0.12 + 0.21 + = 0.73
0.5 = 0.40 0.40
In the recent days there has been a great inclination among business firms to use quantitative
methods to arrive at good decisions, especially, mathematical and statistical techniques. Some
examples of Economic models, Statistical models and Decision support systems are discussed
below.
Decision Support System (DSS): This is an information system to aid decision making.
Although it has been in existence for a long time in the form of manual recording, storage,
analysis and retrieval of data and information, these days it is supported by computers,
peripherals and communication networks in order to enable effective decision making at all
levels. Computers are of a big help especially in generating and evaluating alternatives.
However, it is the manager who has to take decisions and not computers. It is strongly suggested
that the manager shall condition the outcome of analysis with his judgment, experience, and
skills before arriving at a decision and committing resources. Occasionally, the DSS may also
involve expert systems.
Economic Models:
(i) Break-Even Analysis (BEA) :
This technique helps us to determine the volume of business operation at which the total costs
become equal to the total revenue. i.e. no profit or no loss situation. For any investment, it is
important to know the BEP vis-à-vis level of market demand and thus the safety margin of
operation.
At BEP, total revenue = total cost
Total revenue = total fixed cost + total variable cost
(Price/unit) * volume at BEP = total fixed cost + (variable cost/unit) * volume at BEP
P * VBEP = FC + VC* VBEP
Hence, VBEP =FC/(P-VC)
As (P-VC) is known as contribution margin from the unit sold, we have,
VBEP =FC/Contribution margin
TR
TC
enu
e
Cost and Rev
TFC
BEP
Quantity of output
Break-Even Chart
The advantages of BEA are that (i) it is very simple to understand, (ii) it addresses profitability
of an investment which is very important, (iii) it allows quicker manipulation of the model and
easier sensitivity analysis.
Its limitations include it assumes that all data (costs, price and volume) are known and certain.
It further assumes linear relationships between variables (e.g. volume sold and total revenue)
and that all output can be sold. It is useful for only one product business. It assumes that variable
and fixed cost elements can be separated.
Problem. 2. For an existing product that sells at P = Rs. 650/- per unit, FC = Rs. 82,000/-
and VC = Rs. 240/- per unit. Determine (i) the BEP and (ii) volume needed to earn a profit
of Rs. 10,250/-.
Solution. (i) VBEP = FC /(P-
VC)
= 82,000/(650-
240)
= 200 units
(ii) Vfor profit of 10,250 = (FC+ 82,500) /(P-VC)
= (82,000+10,250) / (650-240) = 225 units
Problem 3. A producer of digital watches sells his product at Rs. 30 each. The production
costs at volumes of 10,000 and 25,000 units are as follows. Using the data prepare a break-
even chart and determine the BEP.
Item 10,000 units 25,000 units
Labour Rs. 60,000 Rs. 1,00,000
Materials 1,20,000 2,00,000
Overheads (FC+VC) 90,000 1,10,000
Selling and 50,000 60,000
administration
Depreciation and other 80,000 80,000
FC
Total 4,00,000 5,50,000
Solution. In the following figure, we know that the slope (change in Y/Change in X) of the total
cost line represents the variable cost/unit.
5,50,000
∆Y
4,00,000
10,000 25,000
Quantity of output
VC = (Change in Y/Change in X) = ∆Y/∆X
= (5,50,000 - 4,00,000) / (25,000 - 10,000)
= Rs.10 per unit
At volume of 10,000 units, total variable cost = 10 * 10000 = Rs.1,00,000
Hence, at that volume, total fixed costs = total costs - total variable costs
Rs. 4,00,000 – 1,00,000 = 3,00,000
We know that BEP = FC/(P-VC)
3,00,000 / (30-10) = 15,000 units
Problem 4. A company has 30 employees and handles 1500 loads per year of grain from
a warehouse. The firm has fixed costs of Rs.70,000 per year and variable costs of Rs. 170
per load. The firm is considering installing an Rs.80,000 automated material handling
system that will increase fixed cost by Rs.20,000 per year but will increase the per unit
contribution of each load by Rs.20. The firm operates 250 days per year and receives an
average of Rs.300 revenue for each load passed through the warehouse. Determine the
current annual profit or loss. What is the new BEP volume if the investment is made?
Solution:
(i) Current annual profit = total revenue – total cost
= (1500 loads * Rs.300 per load) – [70,000 + (1500 loads * Rs.170 per load)]
= 4,50,000 – 3,25,000 = Rs.1,25,000
Sl Question
no
1 Briefly describe the term Operations Management. Identify the three major functional
areas of business organizations and describe how they are interrelate.
2 What do you understand by the term operations management? Discuss the historical
revolution of operations management
3 What is operations management? Explain the working of operations management
system with the help of a block diagram
4 How production systems are classified? Explain with examples.
5 What do you understand by productivity? List and explain the steps involved to
improve the productivity
6 Define productivity. What are the factors that affect productivity? Explain briefly
7 (a) A health club has three employees who work on lead generation. Each
employee works 40 hours a week and is paid Rs 200 an hour. Each employee
identifies an average of 400 possible leads a week from a list of 8000 names.
Approximately 15% of the leads become members and pay a one time fee of
Rs 1000. Material costs are Rs 1,300/ week and overhead costs are Rs
1,000/week. Calculate the multifactor productivity for this operation in fees
generated /Rs of input.
(b) What is productivity? What are the different types of productivity? Explain
with necessary formulae.
8 (a) The manager of a crew that installs carpeting has tracked the crew’s output
over the past several weeks, obtaining these figures
Compute the labor productivity for each of the weeks on the basis of your
calculations. What can you conclude about crew size and productivity?
(b) Explain the different ways to improve the productivity.
9 What are the steps involved in systematic decision making process? Explain each step
10 What are the types of models used in decision making process and in which
situations you use these models? Explain.
11 (a) List and explain the characteristics of operations decisions used to select a
model
(b) Explain the role of operations manager in detail with the help of various
approaches
12 Explain the various decision making techniques
13 Explain the whole process of decision methodology based on information available
14 (a) What do you understand by the term Break Even Analysis? What are the
assumptions made before analysis?
(b) What is BEP? Derive the expression for the same
15 A manager has the option of purchasing one, two and three machines. Fixed costs and
potential volumes are as follows.
1
Numerical #1
Solution:
2
Numerical #2
Solution:
Numerical #3
Solution:
3
Numerical #4
Solution:
Numerical #5
Solution:
4
Numerical #6
Solution:
5
ASSIGNMENT QUESTION #1
ASSIGNMENT QUESTION #2
ASSIGNMENT QUESTION #3
A company that makes shopping carts for supermarkets and other stores recently purchased some
new equipment that reduces the labor content of the jobs needed to produce the shopping carts.
Prior to buying the new equipment, the company used five workers, who produced an average of
80 carts per hour. Workers receive $10 per hour, and machine cost was $40 per hour. With the
new equipment, it was possible to transfer one of the workers to another department, and
equipment cost increased by $10 per hour while output increased by four carts per hour.
(a) Compute labor productivity under each system. Use carts per worker per hour as the measure
of labor productivity.
(b) Compute the multifactor productivity under each system. Use carts per dollar cost (labor plus
equipment) as the measure.
(c) Comment on the changes in productivity according to the two measures, and on which one
you believe is the more pertinent for this situation.