VI.

Operation Plan

I. METHOD
 Sourcing of Goods: Izzawap is a food cart business wherein they sell food
desserts and snacks in different varities of food and flavors which means that
they would go through a manufacturing process. So they buy the things they
need and they also have a supplier named Creative Company.

 Distribution of Goods: The distribution method of Izzawap has dual

distribution, which means the product is being distribute directly and
indirectly to their customers.
 Direct- If Izzawap customers avail the products directly contacting
through their social media or website, then the products is directly
deliever to them or to their house. Their direct distribution has two
ways; the customers will go to the store, or a worker will directly
deliever it to them.
 Indirect- If Izzawap customers bought the product through grab or
foodpanda, and this two would be the intermediaries wherein it makes
it inderect distribution.

 Payment Process- Izzawap provides flexible and easy payment method.

The payment methods are the following:

 Cash: This payment method will happen on direct distribution,

wherein the buyer will personally handle the money or the payment.
 Online Transaction: The business will avail its own Gcash account
for the customers that ordered indirectly.

II. MANPOWER
a) Job Description: Izzawap is a small business which means it only need less
than 10 workers. So here is the list of workers and descriptions of their
works:
 Business Owner/Supervisor: He/she will be the one to lead,
manage, and supervise the overall operation of the business.
 Marketing and Sales Manager: He/she is the one resonsible for
the marketing and implementation of the sales plan.
- Direct Seller: He/she will be responsible for direct sales of
the product to the customers, they would also be the one
responsible for receiving and managing the money or the
payment. He/she would also be working under the
Marketing and Sales Manager.
- Indirect Seller: He/she would be responsible for indirect
sales they would also be responsible and manage the online
transactions. He/she would also be working under the
Marketing and Sales Manager.
- Delivery Man: He would be responsible for the direct
distribution of the product that contact in social media or
website. He/she is also under supervision of Marketing and
Sales Manager.

 Accountant: He/she will be responsible for managing,

recording, and presenting of the business transactions.

 Quality Control Officer: He/she will be responsible for the

necessary actions after the suppliers deliever the supplies to the
warehouse like quality control, recording of inventory,
recounting, and more.

b) Employee Qualification: The following are the qualifications to be an

worker or employee of Izzawap:

 Business Owner/Supervisor: He should have the fundamental

knowledge in how to manage a business and how to lead his/her
 team. At least a senior high school graduate, and took a course or
subject relating to the business management.

 Marketing and Sales Manager: He/she should have an experience

when it comes to marketing, and have enough understanding and
knowledge about sales and marketing. At least senior high school
graduate and a media and digital literate.

- Direct Seller: He/she should be digital literate, have a good

communication skills, good management skills, and knows
math operation.
- Indirect Seller: He/she should be digital literate, have a good
communication skills, good management skills, and knows
math operation.
- Delivery Man: He should have a driver’s license, knows how
to drive properly and safely, can handle or deliver the product
carefully, and has knowledge on the geography of NCR.

 Accountant: He/she should at least be a senior high school student

that take up a course Accountancy Business, and Management. If
you’re a Bachelor of Master Degree would be better. He/she would
also have an good management skills, and is physically and mentally
fit/healthy.

 Quality Control Officer: He should have experienced and

knowledge in operating a business. He/she should also have a good
management skills, and physically and mentally fit/healthy.
c) Selection of Job Applicants: The applicants will have to pass their resume
that contain enough information about themselves, and they would also
undergo one-one interview. After some careful deliberation, the business
owner will be deciding who and if the applicant/s are accepted or not.

d) Job Offer: The following are the offers for each job
 Marketing and Sales Manager: The workers would receive Php 700
per day. The food expenses during work hours will be shouldered by
the business. Social Security System (SSS) is also provided.
 Direct Seller: The workers would receive Php 500 per day. The food
expenses during work hours will be shouldered by the business. Social
Security System (SSS) is also provided.
 Indirect Seller: The workers would receive Php 500 per day. The
food expenses during work hours will be shouldered by the business.
Social Security System (SSS) is also provided.
 Delivery Man: The workers would receive Php 500 per day. The food
expenses during work hours will be shouldered by the business. Social
Security System (SSS) is also provided.
 Accountant: The workers would receive Php 700 per day. The food
expenses during work hours will be shouldered by the business. Social
Security System (SSS) is also provided.
 Quality Control Officer: The workers would receive Php 500 per
day. The food expenses during work hours will be provided by the
business. Social Security System (SSS) is also provided.

e) Emloyee Development: All emplyees will receive proper training before

and during employment from experts of the specific job/field. The trainers
will be hired outside the business, and could be a regular worker of Izzawap.

f) Organizational Chart

Business
Owner/Supervisor
 Marketing and Quality Control
Accountant
Sales Manager Officer

Direct Seller Indirect Seller Delivery Man

Prepared by:
Alliyah T. Villanueva
Alia Macy B. Caballero
James Denver D. Coralde
Bien Lois C. Groyon
Vynz S. Tavares

III. MACHINES

a) Equipment and other Physical Facilities

 Bubble Waffle Machine
 Electric Pot and Mixe
 Weight Scale
 Measuring Cups
 LPG Tank
 Stainless Mixing Bowl
 Spatula
  Whisk
 Glass Canister
 Plastic Gloves
 Spork
 Paper Cups
 Stainless Cart
 Scissor
 Knife
 Pick-up Car for delieries
 Mini Warehouse for Stocks
 Disifectant Equipments

b) Telecommunications and Information technology

 Computers for office work that is used for accounting and
marketing
 Landline Telephone and mobile phone for communication
 Social Media Accounts, Online Store Account, and Website for
promotion
 Mobile Wallet Account for online transactions
 Map applications like waze and google maps for delieveriess

IV. MATERIALS

 Suppliers: The suppliers of the product, which are flour, syrups, topping,
and vanilla extract, would be coming from Creative Company.
 Supplies: Some of Izzawap supplies are flour, syrup, toppings, and vanilla
extract.
VII. Marketing Plan

Business Name: Izzawap

a. The Product or Service Offering

 Hot Malaysian Coffee
 Hot Malysian Choco
 Bubble Waffle (with or without ice cream)
 Softdrinks

b. The Value Proposition and Unique Selling Proposition

Value Proposition:
 Izzawap aims to provide high quality food while maintaing a safe and
clea place for the customets to relax and enjoy.

Unique Selling Proposition

 Izzawap offers bubble waffle and it’s your choice if you want it with
or without ice cream. If you buy two bubble waffle you’ll get a free
hot malaysian coffee or hot malaysian choco.

c. The Seven P’s of Marketing

1. Product
• The business will offer bubble waffle (with or without ice cream),
hot malaysian cofee, and hot malaysian choco. As mentioned two bubble
waffle of you choice with or without ice cream will come with hot
malaysian coffee or hot malaysian choco.

2. Place
• The business will be located wherein it will be surronded by more
food carts and indoor and outdoor restaurant The business will alsp be
located in a spacious place wherein it can accomadate 15 customers,
especially not hot since the store starts from when the sun is about to set

3. Price
• The business will charge Php 10 if you want to have ice cream on
your bubble waffle.

4. Promotion
• The business owners will promote their products by using social
media sites such as Facebook, Instagram, and TikTok. In particular,
one of the business owners, Alliyah Villanueva, will use her TikTok
account to upload the teaser videos about the business and the product
teaser.

5. Packaging
• The business will pack the bubble waffle in a paper cup with a
customize logo of the business that highlights the business name and the
logo of the business. On the other hand, the Hot Malaysian Coffee and
Hot Malaysian Choco will be placed in a mug that will hold the hotness
of the Hot Malaysian Coffee and Hot Malaysian Choco for a long time.

6. People
• The business will target general masses, the business is more
focused on teens and people that are working and looking for snacks in
the afternoon, for them to enjoy the whole bubble waffle.

7. Process

1. Given in the diagram the business shall follow the workflow:

Acquiring Ingredients from the Suppliers, Delivering the
Ingredients from the warehouse to the store location, Producing
Bubble Waffle, Hot Malaysian Coffee, and Hot Malaysian Choco,
Selling of produced Bubble Waffle, Hot Malaysian Coffee and Hot
 Malaysian Choco, and Processing of Profit, and Evaluating the
Progress of the Business and Feedback of Customers. The cycle or
the workflow will repeat until the business operations and activity
stopped.

Product
 The business will offer bubble waffle (with or without ice cream), hot
malaysian cofee, and hot malaysian choco. As mentioned two bubble
waffle of you choice with or without ice cream will come with hot
malaysian coffee or hot malaysian choco.

2. Place
 The business will be located wherein it will be surronded by more
food carts and indoor and outdoor restaurant The business will alsp be
located in a spacious place wherein it can accomadate 15 customers,
especially not hot since the store starts from when the sun is about to
set

3. Price
 The business will charge Php 10 if you want to have ice cream on
your bubble waffle.

4. Promotion
 The business owners will promote their products by using social
media sites such as Facebook, Instagram, and TikTok. In particular,
one of the business owners, Alliyah Villanueva, will use her TikTok
account to upload the teaser videos about the business and the product
teaser.

5. Packaging
 The business will pack the bubble waffle in a paper cup with a
customize logo of the business that highlights the business name and
the logo of the business. On the other hand, the Hot Malaysian Coffee
 and Hot Malaysian Choco will be placed in a mug that will hold the
hotness of the Hot Malaysian Coffee and Hot Malaysian Choco for a
long time.

6. People
 The business will target general masses, the business is more focused
on teens and people that are working and looking for snacks in the
afternoon, for them to enjoy the whole bubble waffle.

7. Process

II. Delivering the Ingredients

I. Acquiring Ingredients
from the warehouse to the
from the Suppliers
store location

IV. Selling of produced Bubble III. Producing Bubble

Waffle, Hot Malaysian Coffee and Waffle, Hot Malaysian
Hot Malaysian Choco, and Coffee, and Hot Malaysian
Processing of Profit Choco

V. Evalutaing the Progress of

the Business and Feedback of
Customers

Given in the diagram the business shall follow the workflow: Acquiring
Ingredients from the Suppliers, Delivering the Ingredients from the warehouse to
the store location, Producing Bubble Waffle, Hot Malaysian Coffee, and Hot
Malaysian Choco, Selling of produced Bubble Waffle, Hot Malaysian Coffee and
Hot Malaysian Choco, and Processing of Profit, and Evaluating the Progress of the
Business and Feedback of Customers. The cycle or the workflow will repeat until
the business operations and activity stopped.
d. Sales Forecast

Year 1 Year 2 Year 3 Year 4

Izzawap 400,000 480,000 624,000 873,000

These are the sales projection for the next 4 years of Izzawap business with
an extensive marketing effort being implemented:
 The sales will increase in 20% in year 2.
 The sale will increase in 30% in year 3.
 The sales will increase in 40% in year 4.