Kingdom of Cambodia

Nation Religion King

Royal University of Phnom Penh

Faculties of Science and Humanities

Department of International Business Management

Business plan

Scotter Express
(Delivery Service)
Group5
Kry Bothay Kao Monich
Chhroeng Sochenda Chhun Chanreaksmey

Lecturer
Dr. Chansen Sovanneath
Advance Business Plan
 I. Strategic Formulation
1. Company Summary
• Business Model
Our company is called “Scooter Express”. Scooter Express is a company which
provides a delivery service. We offer the costumers with the fastest and the cheapest delivery
service in town. We are not only deliver stuff, but also foods and drinks, while other
company deliver only stuff or food. Our main partners are Online Shops and restaurants.
• Vision Statement
Scooter Express’s vision is to be the best logistic company in town.
• Mission Statement
Our mission is to provide our consumers with the most professional, fast, dependable,
and technologically advanced delivery service in Cambodia
• Location
Scooter Express is located at No11, Street 274, Songkat Boeung Prolit, Khan
7Makara, Phnom Penh.

• Key Success Factors

➢ Responsibility and Trustable: your responsibility
and loyalty can gain your customer satisfaction
which can drive them to use your service again.
➢ Recruit only the best person, with the right skill:
select the most suitable person for each position. For
example, recruit a Manager, you have to choose a
person who have a certificate on management, also
have at 3-4years experience.
➢ Strategic Focus: management and planning have to
be cleared and developed.
➢ Market Management: know what customer needs.
➢ Operation: refer to job performance such as deliver
to customer in short time period. For example, for foods and drinks, we will deliver
to customer with foods in hot and drink in cold.

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 2. SWOT Analysis
• Strengths
➢ Fast: For stuff, the customer will receive one day after our company get the item. For
foods and drinks, it will be arrived in 40mins-50mins.
➢ Acceptable Price: The price is start from 1.5$-3$ depend on place.
➢ Trustable: We pay attention and take a good care for customer’s item.
➢ Convenience: It is easy to contact us by phone number or find us on social media
such as Facebook, Instagram or our website.
• Weaknesses
➢ New Business: Normally people don’t really trust on new coming. Also there are lots
of delivery service company nowadays.
➢ Recognition: Difficult to gain popularity.
• Opportunities
➢ Market Needs: There are many online sellers now, so it will be our chance to fill into
their needs.
➢ Differentiate: We are more special than other company because if the company
deliver stuff, they will only deliver stuff which mean they are only focus on one.
however, we provide them both. Not only stuff, but also foods and drinks.
➢ Staffs: Our staffs are good at communicate with customers. Moreover, they know
clearly about the location, while other company has to call to customer many time that
could make them feel uncomfortable.
• Threats
➢ Traffic Jam: There are too many vehicles on the road so it might stuck on the road
which can make us deliver to customer late sometime.
➢ Cannot contact to customers: For example, they don’t pick up the phone or they are
not at where they told us. This also affect the next customer.
II. Strategic Development
1. Competitors Analysis
This is the competitor companies are:

• Your Phnom Penh

• Meal Temple
• Fast Delivery
• Nham24
• Door2Door
• Food panda
• Joonaak
• Muuve

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 2. Market Opportunity
• Market Summary
Nowadays, people buying and selling are growing rapidly. Especially, the online
shops and restaurants. Therefore, online customers are the targets for those who doing
business online. Starting a small or big business in this modern society, technology become
an essential part which could provide benefits in some ways.
• Market Trend
Cambodia has experienced rapid economic growth over the last decade, also gross
domestic product (GDP) has grown at around seven percent per year and it is expected to
continue growing at a similar rate for the next several years. However, remains one of the
poorest in Asia.
In these days, people start changing from go to shopping by their own and now at their
places ordering things they are needed. The restaurant’s owners, companies, app developers,
and online shops are now developing sites to fit customer’s need.
• Market Growth
The field of Delivery has grown in the past five years and there are around 2,000
restaurants expected to open in Phnom Penh by 2020. Online shops are increasingly and the
number of online ordering platforms is also pumped up day by day.
With digital economy, people are accessing to internet and use as it is a new market. By using
their computers or smartphones to look up for foods and beverages and materials. Cambodian
are majority on fb they are using fb to search something instead of going to google or they
see something interested on fb feed and they buy it. Furthermore, Instagram, line, and other
social media are join in.
• Market Needs
People are need food for shape and stuff for mind-altering. Business owners are busy
enough to sell and not having much time to hand product to customers while customers want
the product in the front door. People do not want to always leave their house and deal with
traffic or parking when they get food.
Our main partners are restaurant and online shops so to get brand awareness, greater
customer satisfaction and loyalty the companies have to offer stuffs.
III. Marketing Plan
1. Marketing Objective & Target
Marketing Objective: These are the important things that we need to focus step by
step in order to the business plan work efficiently
#1 At least 3 months be able to reach the costumer target
#2 Improving the Quality of service to get customer satisfaction
#3 Be able to chase down the costumer and turn the profit

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#4 Cooperate with all the online shops, restaurants, manufacturers in Phnom Penh
#5 Do promotion or marketing mix to make the business more well-known and stay in
good side with the cooperator.
Target: Online shop, local shop and restaurant.
2. Marketing mix
❖ Product: We don’t have product because our business is the service company so our
service is to provide the costumer the fastest and reliable transportation when they
purchase goods include clothes supplier, cosmetics and document such as contract.
Also, home delivery facility is provided to customer for their convenience.
❖ Price: We offer such a best price in town Which divide in 3 zone.
❖ Promotion: Offer 10%-20% for new user on food or beverage and we look forward
for the special discount for any corporation. For any advertise we choose directly to
social media such as Facebook, Instagram…etc.
❖ Place: Our head office is located in No11, st.274, Boeung Prolit, 7 Makara, Phnom
Penh.
3. Sale Forecast
It’s not about guessing the future correctly. We’re human so we don’t do that well.
Instead of it, it’s about assumptions, expectations, drivers, tracking, and management. In this
case we need to review and revise our forecast regularly. Because sales are intimate with
costs and expenses, also the forecast will help us budget and manage it correctly.

Sale forecast table

March April May June July
Average package/day 40 45 47 55 60
Average price/package $ 1.75 $ 1.75 $ 1.75 $ 1.75 $ 1.75
Average income $ 2,100 $ 2,363 $ 2,468 $ 2,888 3150
Percent growth of
N/A 12% 5% 17% 9%
target market

Average income
$3,500

$3,000

$2,500

$2,000

$1,500

$1,000

$500

$-
March April May June July

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 IV. Team Management Plan
1. Organizational Structure

CEO

Admin Accountant

Assistant
Call Center Delivery

2. Job Description
CEO: leading the development of the company’s short and long-term, and
implementing vision and mission.
Admin: supporting company, scheduling, data entry and control call
center and delivery.
Call center: stand by at the office, pick up phone call and write down the
ordering from customer or partners.
Delivery position: stand by at head office and when deliver the goods or
foods to the zone they are owned, riding a motor (might be in the hot day
...)
Account: control the money expense (phone card, deliver’s petrol...),
salary, income and outcome of the company.

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 V. Financial Plan
1. Start Up Cost

$ 3,000.00
Salary of owner-manager

$ 700.00
salary of Stuff

$ 1,000.00
Rent

$ 200.00
Advertising

$ 50.00
Telephone

$ 100.00
Other Utilities

$ 50.00
Taxes,Including social security

sub Total $ 5,100.00

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 One Time cost

$ 2,000.00
Fixtures and Equitment

$ 200.00
Decorating and remodeling

$ 150.00
License and permit
Advertising and promotion for $ 500.00
Opening

$ 5,000.00
Cash

sub Total $ 7,850.00

Total $ 12,950.00

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VI. Strategic Implementation

Functional &
Strategic Resource Evaluation
operational
plans allocate and control
implement

Strategic plans:
• Vision of Scooter Express’s vision is to be the best logistic company in town.
• Mission Statement: Our mission is to provide our consumers with the most
professional, fast, dependable, and technologically advanced delivery service in
Cambodia
• Marketing strategy and marketing mix
Resource allocate:
➢ Human resource: As the startup business we don’t need much people so we follow
our structure that our total employee are 10people (CEO, Admin, call center
,Accountant and 6deliverer)
➢ Technology, skill: training and development. People must be work with tactical. For
deliverer must know the location and zone well.
➢ information: clarify about customer information.
➢ financing: observation that we have enough budget or not.
Functional & operational implement:
➢ follow the Structurer
➢ putting strategy into practice
➢ identify our customer target (online shop, restaurant…)
➢ learning to improvement and strategy development
Evaluation: we evaluation the output of our company delivery service that our service
effectiveness or lacking. We evaluate the performance and give feedback to our first step to
see it like what we want or not. if it is not then we have to find what the problem is.