Once Upon a Bottle

Made by: Denys Laura Diane Joannah

Who we are?

A liquor boutique, located in Paris 11.

● Micro-sized enterprise (10
employees)
● Retailing spirits of medium to top
class
● Supplier/Bar mediation
● E-commerce retail
Shop structure

Boutique located in 11eme

70m2 venue (50m2 hall and 20m2
storage/office)
Working 7/7 from 10:30 to 20:00
Office open 9:00-18:00
Website/Social media pages with E-
shop
 Our HR structure

Management Board:
• General Manager/HR
• 5 vendors on full-
• Marketing Department
• Finance Department
• Supply/E-Commerce
Department
Shop staff: Outsourced positions:
• Cleaning: Contract with a
time CDI in one local supplier for 2h per
shop day hall cleaning
• Security: Contract with a
local private security
agency
• Logistics: supply/delivery
Workforce Demand For The Next Two Years
As we plan for the future growth and success of our liquor boutiques, we anticipate the following
workforce demand for the next two years:

Marketing and Branding:

Year 1: Current Marketing Department

• Marketing Manager (Laura) - Responsible for marketing activities

 
Year 2: Expanding

• Hire 1 additional marketing professional to focus on social media management, brand

development, and campaign creation.
• The team leader manages the process and control the brand
development strategy.
Workforce Demand For The Next Two Years
Sales and Customer Service:
 
Year 1: Current Sales and Customer Service Department
 
• 5 vendors on full-time CDI
• Cleaning: Contract with a local supplier for 2h per day hall cleaning
• Security: Contract with a local private security agency
• Logistics (supply/delivery): contract with logistic company
 
 
Year 2: Staffing For a Second Store

• Hire 5 additional vendors for the new store

• Cleaning/Security/Logistics : Expanding the contracts with the same logistics, cleaning
and security companies.
Workforce Demand For The Next Two Years
Supply and E-commerce Operations:
To accommodate the increasing online orders and
provide excellent customer support, we need to expand
our supply and e-commerce operations department.
 
Year 1:

Supply/E-Comerce Manager(Diane) - Responsible for

managing e-commerce/supply;
 
Year 2: Expanding

We are expanding the team with 1 additional

professional specializing in Order fulfillment and
Customer support
Workforce Demand For The Next Two Years
Finance Depatrent

As our business expands, it is important to handle the increased financial

operations and ensure effective financial management in both shops.

Year 1: Current Finance Department

Finance Manager (Joannah) - Responsible for financial management, budgeting,

and financial reporting.

Year 2: Staffing for Second Shop

Hire 1 additional finance/accounting specialist dedicated to managing the

financial operations of the second shop.
 The budget for the new employees

Year 1
 The Budget For The New Employees
Year 2
Where, When, and why do we need the people
When :
Marketing and Branding: 
Marketing and branding professionals are needed
In Once Upon a Bottle, marketing and
throughout the company's lifecycle, including
branding professionals play a crucial role in
during the initial launch, ongoing operations, and
driving sales, building customer loyalty, and
for new product releases or seasonal campaigns.
establishing a strong brand identity.
Why : 
● Customer Acquisition and Retention
● Market Research and Insights

Where:
● Brand Strategy 
● Physical Stores
● Online Platforms
Where, When, and why do we need the people
Why : 
Sales and Customer Service: ● Driving sales
In Once Upon a Bottle, sales and ● Gathering customer feedback
customer service professionals are ● Upselling and cross-selling:

integral to the success of the

Where :
business. Sales and customer service professionals are primarily needed at the
liquor boutique's physical retail locations. They interact directly with
customers, assist with their inquiries, and facilitate sales transactions

When :
They are needed during the liquor boutique's operating hours.
Typically, they work when the boutique is open for business, which may
include weekdays, weekends, and possibly extended hours during peak
periods or special events.
Where, When, and why do we need the people
Supply and E-commerce
Operations:  ● Data analysis and forecasting
In Once in a bottle, people in supply
and e-commerce operations play a
critical role in ensuring smooth
inventory management, efficient order
fulfillment, and successful online sales.
Why : 
● Continuous process improvement
● Supplier relationship management
Where : They are based at the company's headquarters or a central
distribution center. They work closely with the inventory, logistics, and
e-commerce teams to coordinate and manage the flow of products
from suppliers to customers.
When : The work of supply and e-commerce operations professionals
is ongoing and may involve regular office hours. Depending on the
company's operational needs, there may be specific times when
additional support is required, such as during product launches,
seasonal peaks, or when handling high volumes of online orders.
Where, When, and why do we need the people
Why : 
Finance Team : 
• Budgeting and forecasting
The finance team plays a crucial role
• Cost management
in managing the financial aspects of
• Financial risk management
the business. 

Where : 
They work closely with various departments, including
management, operations, and sales, to ensure accurate financial
reporting, budgeting, and financial analysis.

When : 
The finance team's work is ongoing, and their presence is
required throughout the year. They are responsible for managing
day-to-day financial operations, analyzing financial data,
preparing financial statements, and supporting decision-making
processes. 
Talent Retainment And Attraction

● Brand identity matching the potential worker

● Shop location and size

● An interesting industry that is close to almost

everyone
Talent Retainment And Attraction

● Brand is still small, but growing fast 

● Friendly casual communication

● Freedom of expression at work

● Social welfare and pay

 Onboarding purpose (Shop vendor)

Onboarding is an essential. We need to spend 30 days on an

onboarding process, to facilitate employee integration and adapt
to the work.
● Eliminate possible risks and faults
● Analyze new employee’s efficiency
● Keep the motivation of the employee
● Social adaptation of the employee
 Onboarding process
Theoretical
● Team integration
● Learning the stock
● Degustation of the products
● Learning the differences
between the tastes and
complementaries
● Principles of customer service
Technical
● Workplace management
● Health and safety at work
● Сash register servicing
● Opening and closing the
shift
● Emergency situations
 Onboarding Process

Ongoing Onboarding: First Day:

Check in with HR
Shop Orientation and tour
• Measuring the job performance
Team Introduction
• Level of social adaptation in a team 
• How well is the stock memorized  First Week:
• Confidence with the clients  Beginning of the training
To get the employee invested in the culture
of the company (Goal)
 
In 3 months: 
Training on the position
Regular meet up with the manager
Meeting with the HR at the of the
probation period
Thank You!