TOPIC : DEVELOPING ON

EFFECTIVE BUSINESS PLAN

Presented by Inamullah Ahmad , M Abdul Haseeb , Muhammad Abdullah ,
Khurram Shazad
 BENEFITS OF BUSINESS PLAN:

1. Increased Clarity
• A business plan can bring clarity to the decision-making process regarding key aspects of the business such as capital
investments, leases, resourcing, etc. You can't do everything. A good Business Plan will help you identify business
critical priorities and milestones to focus on.

2. Creation of a Marketing Roadmap

• Marketing is an important aspect of a business plan. It helps to define your target market(s), target customers and how
you will promote and place your product / service to these markets / customers.

3. Support for Funding

• Whether you’re seeking credit from a bank or capital from investors, a business plan that answers questions about
profitability and revenue generation is often required.
4. HELPS TO SECURE TALENT
• For a business to succeed, attracting talented workers and partners is vital. Part of a business plan’s
purpose is to help bring in the right talent, at the right time. Staff want to understand the vision,
how the business will achieve its goals, and how they can contribute to this in their own roles.

5. Provides Structure
• A business plan provides structure and defines business management objectives. It becomes a
reference tool to keep the business on track with sales targets and operational milestones. When
used properly and consulted regularly, it can help measure and manage your priority areas of focus.
DEVELOPING A WELL BUSINESS
PLAN:
• Opportunities for growth: Identify where growth will come from – whether it’s in creating
new products, adding more services, breaking into new markets, or a combination of these.
• Funding plan: Determine how you’ll fund your business growth. How much capital do you
already have? How much more do you need and how will you get it.
• Financial goals: Work out what revenue, costs and profits you’ll have if things stay the
same. Use those numbers as a basis for setting new, more ambitious financial goals.
• Operational needs: Identify what things about your business will need to change in order to
achieve growth. Will you need extra people, more equipment, or new suppliers?
• Sales and marketing activities: Figure out what sales and marketing efforts will effectively
promote growth and how these efforts will change as the business gets bigger and better.
Make sure your sales and marketing plan is sturdy enough to support your growing business.
• Team needs: You may need people to take on some of the tasks you’ve been doing. Think
about what parts of running the business you enjoy most – and you’re good at – and what
parts you might want to delegate to others. And give some thought to the culture you want to
develop in your business as it grows.
ELEMENTS OF BUSINESS PLAN:
1. The executive summary
• This is placed as number one on our list of components of a business plan, but it can easily
be the final stage. That's because sometimes it's easiest to write your summary after you've
covered all the other details.
2. A description of the business
• This section should contain details of things such as your goals and the customers you will
service. What are the products and services you will offer to your customers? You'll need to
provide an overview of them and how they will address customers' needs and wants?
3. The market(s) the business will operate in
• You've come up with this great business idea, but how will it do in the market? Or, more
importantly, what is the market for it? How well do you know the market? What does a
typical buyer look like, what is their income level? Does the business have the hallmarks of 
disruptive innovation?
4. A SWOT analysis
• Create a detailed list of your strengths, weaknesses, opportunities and threats. This needs to
be done with an open and honest approach, keep emotions out of it, focus on being objective
when analysing your business and those of your competitors.
5. The management team and personnel
• Who will run the business, who are the directors in the business? What are the skills of
the management team and how do their different responsibilities make maximum use of
their abilities. What is the chain of command in terms of decision making?
6. The products or services offered
• In this section you need to detail what will be produced and how it will be sold. You should 
explain how your product or service will meet a particular need in the marketplace, and how
you'll get customers returning to make repeat purchases. Repeat custom is after all the
lifeblood of many a good business.
7. Marketing
• What is the branding to your business? What are the key messages you want to communicate
with your target market and how will you go about reaching them? How will you achieve
market share and at what cost in terms of your budget?
• 8. Let's talk money: A financial plan
• Ideas are great, but how will you make them a reality and sustain a viable business. Creating
a financial plan will give you the opportunity to address your financial concerns and talk
money, think about start-up costs, financial projections, funding and investor pitches.
OPERATING THE BUSINESS
PLAN:
• The operations section of your business plan is where you explain – in
detail – you company's objectives, goals, procedures, and timeline. An
operations plan is helpful for investors, but it's also helpful for you and
employees because it pushes you to think about tactics and deadlines.
GOALS AND OBJECTIVES:
• The key to an operations plan is having a clear objective and goal everyone is focused on
completing. In this section of your plan, you'll clearly state what your company's operational
objective is.
• In order to create an efficient operational objective, think SMART:
• Specific – Be clear on what you want employees to achieve.
• Measurable – Be able to quantify the goal in order to track progress.
• Attainable & Realistic – It's great to be ambitious but make sure you aren't setting your
team up for failure. Create a goal that everyone is motivated to complete with the resources
available.
• Timely – Provide a deadline so everyone has a date they are working towards.
• Strategic objective: To deliver pizza all over Eastern Massachusetts.
• Technology department operational objective: To create a mobile app by January 2017 to
offer a better user experience.
• Marketing department operational objective: To increase website visitors by 50% by
January 2017 by advertising on radio, top local food websites, and print ads.
• Sales department operational objective: To increase delivery sales by 30%, by targeting 3
of Massachusetts's largest counties.
PRODUCTION PROCESS:
• After you create your objectives, you have to think strategically on how you're going to meet
them. In order to do this, each department (or team) needs to have all the necessary
resources for the production process.
• Resources you should think about include the following:
• Suppliers – do you have a supplier (or more) to help you produce your product?
• Equipment & Technology – does each department have the necessary equipment,
technology and software to meet objectives? For instance, in keeping with the pizza business
objective above, necessary tools might include:
• Technology team: app developing software
• Marketing team: software licenses for website analytical tools
• Sales team: headsets, phone systems or virtual phone system technology
TIMELINE:
• Creating a timeline with milestones is important for your new business. It keeps everyone focused
and is a good tracking method for efficiency. For instance, if milestones aren’t being met, you'll
know that it's time to re-evaluate your production process or consider new hires.
• Below are common milestones new businesses should plan for.
• Hiring
• When you completed your Management Plan Worksheet in the previous course, you jotted down
which key hires you needed right away and which could wait. Make sure you have a good idea on
when you would like those key hires to happen; whether it’s after your company hits a certain
revenue amount or once a certain project takes off.
• Production Milestones
• Production milestones keep business on track. These milestones act as "checkpoints" for your
overall department objectives. For instance, if you want to create a new app by the end of the year,
product milestones you outline might include a beta roll out, testing, and various version releases.
THANK YOU