An unforgettable

advertisement (that you saw

or heard)
Group 1
 Hello!
Group members:
 Mai Hoàng Trâm Anh
 Phan Lê Trân Châu
 Phạm Minh Thư
 Vũ Minh Hoàng
 Trần Châu Trọng Khương
What is the advertisement ?
 Marketing communication

 Giving information of products

to the customers

 It is done through medias such

as press, video, television, cinema, internet etc.

 Attract potential customers and develop new

products suited to customers’s needs.

Benefits of advertisements to the
consumers

 Convenience

 Education of the consumers

 Fair prices

 Contact between producers and consumers

 BUT!
 Pop-up ads have to be one of the

most universally hated parts of online

marketing

 It has everywhere on the internet.

 Annoying, interruptive and distracting

 Force people to pay attention to them in the same

way that YouTube ads and TV commercials do.

However!
 Some of these commercials are funny\
 Touching
 Inspiring
 Some mind-blowing
 Some commercial is an important message of the campaign to
take away to social which make you unforgettable

My group gathered some commercials that

will open your mind.
Thai Life Insurance Advertisement
Message about father’s love
  In South Korea, there's a special
reason you should take a better
look at your long-awaited parcel
before you rip it open.
 There’s something different
about these boxes-wrapped with
faces of missing children.

 In time for Missing Children's Day on May 25, South Korean marketing company Cheil Worldwide

got together with the Korean National Police Agency to initiate the “Hope Tape” campaign to
help bring missing children home.

 From May to June, HOPE TAPE will be used in packing 620 thousand parcels to be delivered
across the country through courier service providers Korea post and Hanjin Transportation.
  With the COVID-19 outbreak, people
tend to stay home and use more door-to-
door delivery services making parcels a
highly effective medium to spread
information of missing children.
 On the tape, faces and personal
information including physical
descriptions and age-progression

sketches of a total of 28 long-term missing children are printed.

 A QR code that directs to the “ Safety Dream” app is also printed for people to report and
searching missing person cases, and register their children’s fingerprints on the system’s database

 For the past two years , about 99.6% of missing children have returned
home.
Thanks!

Any questions?