Kadence Sharp

469-586-8210
kadencesharp@icloud.com

Sweetly Scented Soaps realizes that the company has a compelling need to maintain confidentiality, and further recognizes that his/her employment or contract with the company,
or his/her discussions with the company for such employment or contract, will place him in a position of special trust and confidence with access to confidential information
concerning the company and its operations.
 Table of Contents

I. Cover Page
a. Contact Information
b. Statement that the plan is deemed confidential

II. Table of Contents

a. List of the Parts of the Document

III. Executive Summary

a. Business Concept
i. Product or Service being offered
ii. Who is the customer
iii. What is the benefit that is being provided
iv. How will the benefit be delivered to the customer
b. Company Name
c. Required Funding
d. Management Team

IV. Company Description

a. Mission Statement
b. Product or Service
i. Description
ii. Benefit to Customer
iii. Differences from current offerings
c. Objectives or Goals
d. Keys to success
e. Location and Facilities
i. Emergency Procedures
ii. Maintenance Plan
iii. Layout of Building
iv. Emergency Evacuation Plan
f. Description of Ownership and Profit Sharing

V. Industry Analysis
a. Supply and Distribution
b. Technology
c. Economic Influences
d. Regulatory Issues
e. Barriers to Entry
VI. Market Analysis
a. Market Size and Estimated Growth
b. Market Trends
c. Market Segmentation
d. Target Market
i. Customer Profile
ii. Customer Needs
e. Product Positioning

VII. Competition
a. Profiles of Primary Competitors
b. Competitors’ Products, Services, and Market Share
c. Distinct Competitive Advantages

VIII. Marketing
a. Pricing
b. Distribution
c. Promotion
i. Advertising
ii. Sales Promotion
iii. Grand Opening

IX. Management and Organization

a. Employment Team – Description of positions and duties
b. Organizational Chart
c. Store Hours
d. One Week Work Schedule
e. Description of Employment Process

X. Financial Projections
a. Start-up Costs
b. One Month Income
 Section III.
Executive Summary

Executive Summary:
Sweetly Scented Soaps strives to provide only the best body care products for
their customers by using only all-natural ingredients. All of our products are handmade
and include soap bars, bath bombs, bath salts, and candles. Our ideal customers are young
women who understand the necessity of using only safe ingredients on their skin and who
are willing to pay more for a better product. Our products will be available for sale both
at our storefront and on our website, so our products are accessible to a wide range of
people. The staff of Sweetly Scented Soaps has two main branches - those who make the
products and those who sell the products. We would also have managers above both of
these branches of our company to ensure that our company retains order. In the end, our
company would require $70,617.83 to start which covers all expenses that could ever
come up, including a necessary contingency fund.

Section IV.
 Company Description

Mission Statement:
Our company's mission is to provide only the most luxurious products to our
customers, that fulfill all of their needs and wants so they are satisfied with what we
deliver. We strive to make this company about the people instead of the money acquired
through the selling of our products- if our customers are happy so are we. If they would
like a product that we do not have, we will put in all the effort required to try and supply
it to them as well.
Our Products:
We offer a wide variety of skin and body care products made from all-natural
ingredients that are overall better for the skin. All of our products are handmade and
made with only the highest-quality ingredients. Some of our products are even made with
essential oils to provide natural benefits to our customers. Our customers can trust that
they are receiving safe products because we use no untested chemicals in our products as
well.
● Soaps-
○ Lavender Soap Bar
○ Peach Soap Bar
○ Hazelnut Coffee Soap
○ Almond Creme Soap Bar
○ Bahama Coconut Soap Bar
○ Amber Soap Bar
○ Black Raspberry Vanilla Soap Bar
○ Vanilla Soap Bar
○ Island Coconut Soap Bar
○ Peppermint Soap Bar
○ Tea Tree Soap Bar
● Bath Bombs-
○ Lavender Bath Bomb
○ Peach Bath Bomb
○ Bahama Coconut Bath Bomb
○ Vanilla Bath Bomb
○ Peppermint Bath Bomb
● Bath Salts-
○ Lavender Bath Salts
○ Peach Bath Salts
○ Vanilla Bath Salts
○ Peppermint Bath Salts
○ Tea Tree Bath Salts
● Candles-
○ Lavender Candle
○ Peppermint Candle
○ Tea Tree Candle

Goals and Objectives:

Our goal is to provide people with well-made products that they know will be
beneficial to their skin. We want everyone that buys products from us to to feel like they
are getting their money's worths so that they will continue to shop at our store and share
our company with others.
Keys to Success:
In order for our company to succeed we will need high employee drive, we will
need to utilize available technology, and maintain consistency within our market.

Location and Facilities:

My building is located on 1961 S Main Street, Keller Texas. It is a 3,000 square
feet building that is located in a strip of three other buildings. Both buildings that are
adjacent to my building are currently unowned and there is an Ultimate Sport Nutrition at
the end of the strip. Upon entering my building, there is a large open shopping area and a
counter for customers to check out at. In the back right corner there is my office and a
bathroom. Next to the office is a hallway that leads to a back door. On the left of that we
then have a storage closet to keep extra products and ingredients, as well as cleaning
supplies. Finally, we have our kitchen in the back left corner where we can make all of
our products. The kitchen will also have a door leading straight to the back of the
building.

Emergency Procedures:
Fire: In case of a fire all employees and customers should head to the nearest,
unobscured exit to the building. All exits are marked with signs. After evacuating the
building we will call the Keller Fire Department which is located 3.6 miles away from
our location.
Earthquake: In case of an earthquake all employees and customers should make
their way slowly and carefully to the exits of the building while avoiding potential
hazards. If they are unable to make it out of the building they should stay in the middle of
the room and avoid furniture and shelving that could fall.
Flood: In case of a flood all employees and customers will head to the nearest exit
and evacuate the building. After that they will be asked to head to higher ground if they
are unable to drive home.
Intruder: If there is an intruder in the building or in a nearby location, employees
and customers should go to the kitchen, storage closet, office, or the bathroom. All of
these rooms will have sturdy locks that will keep people safe until help can arrive.

Maintenance Plan:
In order to keep our building in prime condition we will hire people to come in weekly
and do a deep clean of the interior. We will also have a storage closest that will contain
cleaning supplies so we can clean up any messes that occur during the week and so that
we can tidy up the area where we make products each day. The cleaning during the week
will be shared by the employees- they will have certain days when they are assigned to
complete certain “chores”. We will also have our products stored very neatly and keep
excess products in the storage closet.
Layout of Building:

Emergency Evacuation Plan:

Description of Ownership and Profit Sharing:
My company is going to be an LLC so that I can have control over my business,
but still have managers to keep things in order. The profits I make will then be divided
between myself and the managers.
 Section V.
Industry Analysis

Supply and Distribution:

We will have our employees constantly making new products so we have a
readily available supply of the most popular products. Our customers will be able to
access our products both on our website (that also includes an website) and our storefront
that is located in Keller, TX.
Technology:
We will use technology to promote our business on different social media sites
such as Twitter and Instagram. We will also have a company website where people can
browse our products and order things online, so they do not have to come to our store to
shop.

Economic Influences:
Some economic influences include taxes on products as well as taxing on
products sold online. For these products sold online there are also shipping costs that
raise the overall cost a company makes. Additionally, the stock market can affect the
financial part of my business as different stocks rise and fall and I'm indirectly affected
by other companies losing or gaining money.

Regulatory Issues:
Regulatory issues in the health and beauty industry include substances that are
restricted by the FDA and thus cannot be in products. These substances include chemicals
such as lead acetate which is thought to be harmful. It is also recommended that
businesses participate in the VFDA (Voluntary FDA) if they are involved in the
cosmetics industry.

Barriers to Entry:
Barriers to entry into the health and beauty industry obviously include high
startup costs. Another important barrier to consider would be customer loyalty as many
customers already have established what business they prefer to buy from. Another
barrier that could affect my business would be the threat of substitution where other
companies provide similar products that would threaten to replace my own. I would also
have to deal with he bargaining power of suppliers which could add more money to the
amount I have to spend to startup.

Section VI.
Market Analysis
Market Size and Estimated Growth:
My business is a part of the health and beauty industry in Texas. As of 2014, there
were an estimated 55,000 people specializing in skin care which is expected to grow 12%
by 2024.

Market Trends:
The main trend in the health and beauty industry is towards creating products
from all-natural ingredients that are environmentally friendly. We also see a trend in
health and beauty companies creating more products for men, as well as more products
being created for the aging population in our society.
Market Segmentation:

Geographic Demographic Behavioral Psychographic

Customers that live We will mostly sell Customers who Customers who
in or around Keller to caucasian females are willing to prefer all-natural
that don't have to aged 15-40. This is spend more money products, and
travel far to come to because Keller has a to get a better products that are
our store. higher female product. handmade as
We will also sell to population of opposed to in bulk.
people across the 50.28% and 93.74%
entire U.S. who of the people in
have access to our Keller are caucasian.
website.

Target Market:
Our products are produced for use by mainly caucasian females. We plan to sell
to people around the ages of 15-40. People who buy our products tend to have an average
income and are well educated. We appreciate buyers who have a sense of luxury and
enjoy upper-level products. Our business will be located in Keller, Texas. Our business is
a smaller business and by keeping our business in Keller we can reach a growing
population, while still remaining small (Keller has a population of 27,345). Keller also
has a slightly higher female population with 50.28% (the males have 49.72%). The
percentage of caucasians in Keller is 93.74%.

Product Positioning:
To introduce our product to the market, we will highlight that all of our products
are made of natural ingredients and are hand made by are skilled employees.
Section VII.
Competition
 Business Strengths Weaknesses

The Soap Exchange ● They have a large variety ● They have very low
of soaps and other advertising, if any
products to reach a large ● I provide bath bombs, bath
audience salts and candles on top of
● They hand make their soaps; their company does
products with no artificial not provide these items
ingredients
● Their prices are reasonable
considering the quantity of
product they provide
● They also make pet
products,
shampoo/conditioner,
liquid soaps, lotion, body
butters, lip scrubs and
shaving products for men
on top of just regular soaps
● They have an online web
store and ship products to
people
● They do promotional deals
like get a free lip balm
 with a twenty five dollar
purchase and a free soap
bar with a fifty dollar
purchase

Main Street Soap Co.
● They make their products ● I provide candles, bath
handmade with natural salts and bath bombs
ingredients which they don't provide
● They also sell gift baskets, ● They advertise on
washcloths, soap dishes, facebook mainly, but they
lotions, liquid body soap, only have a few number of
and shaving soap likes from people- not
● Their soap can be ordered many interested
in three different sizes
● They have many locations
all over Texas
● In some occasions they
allow for custom pricing
● They allow for the return
of products within 30 days
● They use a website called
alignable to connect with
other businesses nearby
and participate in different
events

Dallas Soap Company
● Their products are ● They do not allow for
handmade product returns
● They also sell lotion bars, ● Their products are a little
lip balms, sampler boxes, overpriced based on the
shave products, and salt size given to the consumer
bars that I don't provide
● They provide discount
coupons
● They participate in
different events that
benefit homeless pets and
other organizations- it also
gives them a chance to
advertise

Competitive Advantage:
My company provides a more extensive range of products as opposed to other
companies. Additionally, my company provides better customer service to ensure that
consumers will want to return to to our store again. We also create a good environment in
our stores that allow the customers shopping experience to be more personal. We will
make sure that this experience is acquired by hiring caring employees who believe in the
company and its mission.We will also make sure our workers go through an adequate
training process that makes our company stand out from others due to our employees’
initiative.
Section VIII.
Marketing
Pricing:
All of our products — soaps, bath bombs, bath salts, and candles — will be sold
for $7.00 throughout the year, except for our Summer Sale and our New Year’s Sale.
During these sales we will provide products for $5.00 so that we can replace old products
with fresh ones.

Distribution:
We will sell our products to our customers at our store as well as on on our
webstore. This not only benefits us as it allows us to reach a wider range of people, it also
allows people to get our products delivered to their door if they don't feel the need to visit
our store in person.

Promotion:
Our grand opening will be on July 21, 2018. We will advertise for this event on
social media sites such as Twitter and Instagram and also we will hand out flyers. To help
convince people to come, we will hold a sales event where people will receive a free
product after purchasing two themselves.
 Section IX.
Management and
Organization
Employment Team:
Our company will be made up of many different positions. At the top of our
company we will have the company manager who is in charge of making sue the business
runs smoothly. All the other employees will be split between those working in the
storefront — as either cashiers or customer assistance — and those who work with the
products — as either inventory checkers or product makers. Our cashier will charge the
people for their products, customer assistance will ensure the customers get products that
they are satisfied with and they will also restock shelves when needed. On the other side
of our business we will have people who take inventory as well as people who actually
produce the products.

Organizational Chart:
Store Hours:
Monday- Friday: 8 AM- 6 PM
Saturday: 10 AM- 6 PM
Sunday: Closed

One Week Work Schedule:

Monday- Friday: We will have our employees arrive five minutes early to open
up the shop and prepare for our customers. Our in store workers will restock any shelves
before we open as well, and will then be in charge of restocking throughout the day
whenever it is necessary. When the product makers arrive they will be in charge of
producing new items throughout the day to refill whatever is running low.
Saturday: Employees will arrive five minutes to open shop. We will have in store
workers restock the shelves like normal and everyone else will complete the tasks they
have been assigned. Then at the end of the day employees will close up the store and lock
products in the storage closet to help prevent stealing.

Description of Employment Process:

First we will take resumes from interested people and then narrow it down to our
best candidates through interviews. Next, we will have those people do a two-day trial
run in our store to see if the job fits them. If all works out and they would still like the
position then they will be hired. Even though there are many different positions, all
potential employees will go through the same hiring process and then if they are to take
on a specific job, they will go through a training process later that fits that job.
 Section X.
Financial Projections
Start-Up Costs:

Start-Up Expenditures for Sweetly Scented Soaps

Building Rent Cost for a Year $45,000.00

Constructions and Plumbing $1,500.00
Fragrance Oils
Lavender- 16 oz. bottle $17.92
Peach- 16 oz bottle $19.97
Hazelnut Coffee- 16 oz bottle $17.03
Almond Creme- 16 oz bottle $17.95
Bahama Coconut- 16 oz bottle $18.95
Amber- 16 oz bottle $27.68
Black Raspberry Vanilla- 16 oz bottle $30.08
Vanilla- 16 oz bottle $22.56
Island Coconut- 15 oz bottle $18.75
Essential Oils
Peppermint- 15ml (X2) $56.58
Tea Tree- 15 ml (X2) $68.42
Soap Bases
Goat's Milk- 40lb $137.45
Cocoa Butter- 40lb $159.48
Clear Glycerin- 40lb $137.45
Soap Colorants
Activated Charcoal- 16 oz $20.00
Berry Red- Large $8.55
Aqua Pearl Mica- 16 oz $30.00
Bentonite Clay-16 oz $4.80
Silver Glitter- 16 oz $55.00
Bath Salts Ingredients
Sea Salt- 25lb $88.99
Himalayan Salt- 5 lb $14.99
Epsom Salts- 19 lb $27.99
Baking Soda- 12lb $8.88
Bath Bomb Ingredients
Citric Acid- 5lb $12.95
Olive Oil- 7.5lb $39.19
Candle Ingredients
Paraffin Wax- 10lb $25.50
Beeswax- 8 oz (X2) $21.94
Soy Wax- 10 lb $17.99

Candle Wicks 6" (2 Packs of 100) $13.90

Candle Wicks 8" (2 Packs of 100) $15.90
Candle Molds 3" by 9.5" (X15) $87.45
Candle Molds 3" by 4.5" (X15) $71.40
Soap Molds (X10) $118.80
Whisks (2 Packs of 3) $11.98
Bowls (3 Packs of 2) $48.66
Microwaves (X2) $189.98
Blender $26.85
Bath Bomb Molds (Pack of 24) $13.99
12" Soap Loaf Molds (X7) $105.00
12 Bar Square Silicone Molds (X20) $191.00
Soap Display Tiers (X10) $459.50
Display Baskets (X5) $55.95
Jars (3 Packs of 36) $120.75
Display Tables (5 Sets of 2) $1,395.20
Business Cards (X500) $52.99
Flyers (X500) $159.99
Laptop $799.99
Printer $129.99
Office Desk $65.95
Office Chair $143.98
Black Pens (X12) $14.89
Business Workbook (X2) $23.98
Computer Paper (X5000) $57.99
Cash Register $99.99
Receipts (5 Rolls of 50) $264.75
Fax Machine $249.99
Interior Decorator Funds $15,000.00
Contingency Funds $3,000.00
Total Start-Up Expenditures $70,617.83

One Month Income:

 September
Soaps Sold 350
Selling Price Per Soap $7.00
Cost to Make Each Soap $2.15
Estimated Revenue $2,450.00
Estimated Cost of Production $875.00
Sales Forecast Per Month $1,575.00